softball cleats
Skip itWeak search conversion (0.4%) — this niche doesn't clear our bar today.
Avg price
Incredible$33.53avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Price range
Great$9.45–$101.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Review moat
Good1,006.46avg incumbent reviews — the moat a new listing must climb
Market size
Okay$213K$213K/yr · 1.6M searches
Returns
Bad5.4%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-32.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, softball cleats is a $213K/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 45/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
softball cleats market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $201K–$268K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #2,054
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 78%
- Out of stock
- 14.3%
- Avg brand age
- 37 months
- Avg seller age
- 133 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
29 rising
Sellers
114
Top-5 brand share
66%
Top 20: 96%
Top-5 click share
21%
Top 20: 53%
Open market
27%
- Under Armour27%
- adidas17%
- Sooneeya9%
- brooman7%
- Stelle7%
- New Balance6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -32.8% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 9.4×
Top softball cleats search terms
- girls softball cleats385K/yr
- womens softball cleats269K/yr
- softball cleats for women230K/yr
- softball cleats for girls234K/yr
- nike softball cleats50K/yr
- girls baseball cleats41K/yr
- girls cleats softball40K/yr
- kids softball cleats43K/yr
- womens cleats softball34K/yr
- metal softball cleats48K/yr
Top softball cleats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Under Armour Girls Glyde Sola RM JR Softball Cleats (101) White/Red/Stone 3.5 US
Under Armour$27.144.8★524 rev
Stelle Girls Soccer Cleats Kids Firm Ground Girls Softball Cleats Athletic Outdoor Football Baseball Shoes for Little Big Kids
Stelle$27.204.8★113 rev
Rawlings | REMIX Backpack Equipment Bag | T-Ball & Youth Baseball / Softball | Pink
Rawlings$21.614.6★13,188 rev
Under Armour Girls Glyde Sola RM JR Softball Cleats (001) Black/White/Black 5 US
Under Armour$27.654.8★524 rev
brooman Kids Firm Ground Soccer Cleats Boys Girls Athletic Outdoor Football Shoes(11.5 Fuchsia Black)
brooman$31.394.7★6,207 rev
Newest
by launch date
adidas Unisex-Kids Adizero Instinct 2.0 Molded Softball Chalk White/Silver Metallic/Clear Pink 10
adidas$32.26173 rev
Adidas Unisex-Kids Goletto IX Firm Ground/Multi Ground Soccer White/Bright Royal/Team Shock Pink 3.5
adidas$25.431,547 rev
adidas Unisex-Kids Adizero Instinct 2.0 Molded Gwen White/Shock Pink 3
adidas$39.25173 rev
adidas Womens Adizero Instinct 2.0 TPU TD Softball White/Black/Black 6
adidas$36.09123 rev
Adidas Unisex-Adult Goletto IX Firm Ground/Multi Ground Soccer Wonder Mauve/White/Wonder Mauve 9
adidas$26.741,018 rev
Trending
90-day click momentum
Under Armour Womens Glyde Sola Pro Softball Cleats (014) Halo Gray/Stone/Metallic Silver 8 US
Under Armour$59.124.8★
adidas Unisex-Kids Adizero Instinct 2.0 Molded Softball Chalk White/Silver Metallic/Clear Pink 10
adidas$32.264.8★
adidas Womens Adizero Instinct 2.0 TPU TD Softball White/Black/Black 6
adidas$36.094.7★
Adidas Unisex-Adult Goletto IX Firm Ground/Multi Ground Soccer Wonder Mauve/White/Wonder Mauve 9
adidas$26.744.5★
adidas Unisex-Kids Adizero Instinct 2.0 Molded Gwen White/Shock Pink 3
adidas$39.254.8★
What buyers say about softball cleats
What buyers praise and complain about, mined from review topics.What buyers love
“The shoes fit nicely”
“These shoes are good quality”
“Cute colors”
“are very comfortable”
“Worth the money”
“The shoe is very durable”
“Very easy to use”
“The bag delivers good functionality for youth sports equipment needs”
“yet lightweight material”
“Lots of room and extra pockets”
What buyers complain about
“Too big”
“Pretty cheap too”
“Doesnt last long”
“Cleats were delivered worn and stained”
“the strap broke off it doesnt even look like it was sewn”
“Thin”
“The only bad thing about them is how quickly they got dirty”
“sizing isn't accurate”
“They are see through I thought they were well made initially then I held it to the light”
“Broken zipper”
Top return reasons
Common questions
- Is softball cleats profitable to sell on Amazon United States?
- The niche generates $213K/yr across 93 tracked products. 6 of 28 products launched in the last 360 days are still selling. 90-day search growth is -32.8%. Flapen's verdict: Skip it (45/100).
- How competitive is the softball cleats niche?
- 29 brands and 114 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 66% of demand.
- What do buyers complain about in softball cleats?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 5.4% — above our launch gate.
- When does demand for softball cleats peak?
- Demand peaks in Mar–Apr–May; the busiest month runs 9.4× the quietest.
- What does it cost to enter the softball cleats niche?
- Listings span $9.45–$101.40; the average listing price is $33.53 (sweet spot $15–$100). The average incumbent carries 1,006 reviews — the moat a new listing must climb.