softball belt
Skip itA small market ($11K/yr) — this niche doesn't clear our bar today.
Competition
Great36%top-5 click share — an open shelf
Growth
Good+30.6%90-day search growth — must beat 0% to launch
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Okay3.3%return rate — above 5% kills the launch gate
Avg price
Okay$10.96avg listing price — sweet spot $15–$100
Price range
Okay$6.47–$19.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,980.72avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$11K$11K/yr · 44K searches
According to Flapen's Amazon United States niche tracking, softball belt is a $11K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Mar–Apr–May–Sep. Verdict: Skip it — 41/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
softball belt market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $27K–$33K
- units × avg price
- Conversion rate
- 2.2%
- Avg BSR
- #2,608
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 0.5%
- Avg brand age
- 50 months
- Avg seller age
- 146 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
21 rising
Sellers
40
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
36%
Top 20: 72%
Open market
22%
- Stelle24%
- Champion Sports18%
- MadSportsStuff14%
- Mizuno11%
- TCK7%
- YA BELT3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +30.6% search growth over the last 90 days.Peak months: Mar, Apr, May, Sep · busiest ÷ quietest = 13.0×
Top softball belt search terms
- softball belts for girls21K/yr
- girls softball belt13K/yr
- youth softball belts for girls4K/yr
- under armour softball belt3K/yr
- tck softball belt3K/yr
Top softball belt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Stelle Baseball/Softball/Fastpitch Belt Girls Sports Elastic Adjustable Boys Uniform Belts Youth and Adult SizesBlack Youth
Stelle$9.884.7★267 rev
Champion Sports Baseball/Softball Uniform Belt - Comfort Nylon Stretch Fit Uniform Belt - Durable Leather Tab - Youth 18-32 Inches - Black
Champion Sports$6.814.6★15,389 rev
MadSportsStuff Performance Baseball Softball Belt (Youth Neon Pink)
MadSportsStuff$13.694.7★3,487 rev
Stelle Baseball/Softball/Fastpitch Belt Girls Sports Elastic Adjustable Boys Uniform Belts Youth and Adult SizesCharcoal Youth
Stelle$7.504.7★267 rev
Mizuno Classic Elastic Baseball/Softball Belt Youth One Size Fits All Shocking Pink
Mizuno$9.794.7★3,500 rev
Newest
by launch date
LEACOOLKEY Baseball Belt and Socks Combo Set Softball Socks and Elastic Belt for Youth Boys Girls Pink
LEACOOLKEY$11.17244 rev
Stelle Baseball/Softball/Fastpitch Belt Girls Sports Elastic Adjustable Boys Uniform Belts Youth and Adult SizesHot Pink Adult
Stelle$8.04267 rev
Stelle Baseball/Softball/Fastpitch Belt Girls Sports Elastic Adjustable Boys Uniform Belts Youth and Adult SizesCharcoal Youth
Stelle$7.50267 rev
Exxact Sports Youth Baseball Socks and Belt Combo for Boys Girls - Soft Durable Softball Socks and Belt Youth & Adult Sizes (Black Small)
Exxact Sports$12.0677 rev
Baseball Socks and Belt Combo for Youth Adult - Softball Socks and Belt for Boys and Girls (Pink)
YA BELT$11.44495 rev
Trending
90-day click momentumStelle Baseball/Softball/Fastpitch Belt Girls Sports Elastic Adjustable Boys Uniform Belts Youth and Adult SizesCharcoal Youth
Stelle$7.504.7★
Stelle Baseball/Softball/Fastpitch Belt Girls Sports Elastic Adjustable Boys Uniform Belts Youth and Adult SizesHot Pink Adult
Stelle$8.044.7★
MadSportsStuff Performance Baseball Softball Belt (Youth Purple)
MadSportsStuff$13.874.7★
Champion Sports Baseball/Softball Uniform Belt - Comfort Nylon Stretch Fit Uniform Belt - Durable Leather Tab - Youth 18-32 Inches - Purple
Champion Sports$7.014.6★
Champion Sports Baseball/Softball Uniform Belt - Comfort Nylon Stretch Fit Uniform Belt - Durable Leather Tab - Youth 18-32 Inches - Pink
Champion Sports$6.884.6★
What buyers say about softball belt
What buyers praise and complain about, mined from review topics.What buyers love
“Happy with the fit and ease to get on and off”
“Good quality”
“vibrant color”
“Exactly as pictured”
“Very durable”
“Belt is adjustable”
“It has enough elasticity to allow movement without feeling restrictive”
“Definitely worth it”
“Very comfortable”
“not overly thick”
What buyers complain about
“Not a good fit”
“this belt is cheap quality”
“NOT one solid color”
“Not the belt advertised at all”
“Cheap material”
“Leather feels a bit cheap”
“Socks are thin”
“Hole after one wash”
“After just a few weeks of intermittent wear. once per week., the belt has completely disintegrated”
“the loop near the buckle is all frayed”
Top return reasons
Common questions
- Is softball belt profitable to sell on Amazon United States?
- The niche generates $11K/yr across 53 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +30.6%. Flapen's verdict: Skip it (41/100).
- How competitive is the softball belt niche?
- 21 brands and 40 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in softball belt?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 3.3%.
- When does demand for softball belt peak?
- Demand peaks in Mar–Apr–May–Sep; the busiest month runs 13.0× the quietest.
- What does it cost to enter the softball belt niche?
- Listings span $6.47–$19.77; the average listing price is $10.96 (sweet spot $15–$100). The average incumbent carries 2,981 reviews — the moat a new listing must climb.