Sofia the First Backpack

Shoppers searched for this 382K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +586.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months

382K

Growth, 90 days vs prior 90

+586.9%

Conversion, latest week

0.3%

Market size, estimated

$35Ka year

Top search term

doc mcstuffins backpack161K searches a year

Listings sell for $27.73 on average, from $15.70 to $65.93. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $27.73 that is $0 to $3K a year per listing.

Average price

$27.73inside the $15 to $100 sweet spot

Price range

$15.70–$65.93

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

9.6%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #859 within Backpacks. It carries 939 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

100%

Out of stock, average day

8.9%

Average rank

#859in Backpacks

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

939per listing

Listings tracked

27

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

4Amazon's first-year sales bar

Average brand age

34 months