Sofia the First

Shoppers searched for this 363K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +64.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months

363K

Growth, 90 days vs prior 90

+64.1%

Conversion, latest week

0.9%

Market size, estimated

$72Ka year

Peak month

December2.0× the quietest month

Top search term

sofia the first176K searches a year

Listings sell for $21.22 on average, from $5.20 to $48.01. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $21.22 that is $0 to $2K a year per listing.

Average price

$21.22inside the $15 to $100 sweet spot

Price range

$5.20–$48.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.9%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 15.2% of listings are out of stock. The average listing ranks #3,083 within Jewelry. It carries 2,606 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

94%

Out of stock, average day

15.2%

Average rank

#3,083in Jewelry

Average rating

4.63 starsAmazon United States average 4.42 stars

Average reviews

2,606per listing

Listings tracked

33

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

41 months