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Socks 12-18 Months Boys

Fail

Demand is soft, at -23.0% this quarter, so Socks 12-18 Months Boys is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$68K/yr85K searches / yr
90-day growth
-23.0%search demand this quarter
Competition
43%top-5 click share · 20 brands · 25 sellers

Flapen Score

Socks 12-18 Months Boys against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Socks 12-18 Months Boys is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Socks 12-18 Months Boys market on Amazon at a glance

Shoppers on Amazon United States searched for Socks 12-18 Months Boys 85K times last year and spent an estimated $68K. The top 5 brands take 63% of clicks. Demand peaks in Feb–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 6.4% of those searches ended in a purchase.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -23.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-23.0%
Conversion, latest week
6.4%
Market size, estimated
$68Ka year
Peak month
November2.6× the quietest month
Top search term
medias antideslizantes para bebe18K searches a year

02 · Price

A sale here is worth $12.37.

Listings sell for $12.37 on average, from $6.94 to $17.66. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $12.37 that is $1K to $3K a year per listing.

Average price
$12.37under the $15 to $100 sweet spot
Price range
$6.94–$17.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Baby Boys. It carries 12,671 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#64in Baby Boys
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
12,671per listing
Listings tracked
33

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
41 months

Products

Top Socks 12-18 Months Boys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 flat

Sellers

25

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

43%

Top 20: 82%

Open market

31%

  • Brand 134%
  • Brand 28%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Socks 12-18 Months Boys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Socks 12-18 Months Boys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • medias antideslizantes para bebe18K/yr
  • 18 month old socks8K/yr
  • 18 month socks boys9K/yr
  • socks for 1 year old boy8K/yr
  • socks 18-24 months boys7K/yr
  • 24 month socks boys6K/yr
  • socks for 18 month old boy6K/yr
  • socks 12-18 months boys8K/yr
  • 18 month boy socks6K/yr
  • 12-18 month boy socks4K/yr

Reviews and returns

What reviews say buyers love and hate about Socks 12-18 Months Boys

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
38%of negative reviews mention “Size-Overall”
2.3%of orders come back
“Size runs small”
A buyer, on “Size-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Socks 12-18 Months Boys questions

Answered from the same tracked data.