socks 12-18 months boys
Skip itSoft demand (-23.0% this quarter) — this niche doesn't clear our bar today.
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Returns
Good2.3%return rate — above 5% kills the launch gate
Avg price
Good$12.37avg listing price — sweet spot $15–$100
Price range
Okay$6.94–$17.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad12,671.18avg incumbent reviews — the moat a new listing must climb
Market size
Bad$68K$68K/yr · 85K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Growth
Bad-23.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, socks 12-18 months boys is a $68K/yr Amazon United States market (85K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Feb–Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
socks 12-18 months boys market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $62K–$74K
- units × avg price
- Conversion rate
- 6.4%
- Avg BSR
- #64
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.0%
- Avg brand age
- 41 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
20 flat
Sellers
25
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
43%
Top 20: 82%
Open market
31%
- ZAPLES34%
- SPTRAMLE8%
- JAKIDAR8%
- GRPSKCOS7%
- Infinno6%
- Bearbay5%
Demand & seasonality
Weekly Amazon search volume, last 78 weeks — -23.0% search growth over the last 90 days.Peak months: Feb, Oct, Nov, Dec · busiest ÷ quietest = 2.6×
Top socks 12-18 months boys search terms
- medias antideslizantes para bebe18K/yr
- 18 month old socks8K/yr
- 18 month socks boys9K/yr
- socks for 1 year old boy8K/yr
- socks 18-24 months boys7K/yr
- 24 month socks boys6K/yr
- socks for 18 month old boy6K/yr
- socks 12-18 months boys8K/yr
- 18 month boy socks6K/yr
- 12-18 month boy socks4K/yr
Top socks 12-18 months boys products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ZAPLES Baby Non Slip Grip Ankle Socks with Non Skid Soles for Infants Toddlers Kids Boys Girls Assorted 9 Pack 12-36 Months
ZAPLES$13.374.8★42,646 rev
Infinno Baby Non Slip Ankle Socks 9 Pairs - Toddler Socks with Grips for Infants Kids Boys and Girls
Infinno$9.654.8★1,066 rev
JAKIDAR 12 Pack Baby Toddler Socks Non Slip Grip Cotton Crew Socks for Boys Girls Infants Kids Angola Red 12-24 Months
JAKIDAR$10.554.7★7,415 rev
ZAPLES Baby Non Slip Grip Ankle Socks with Non Skid Soles for Infants Toddlers Kids Boys Girls White 12-36 Months
ZAPLES$14.734.8★42,646 rev
Tphon Non Slip Kids Toddler Socks with Grippers Baby 12 Pairs Anti Skid Socks for Boys Girls for 1-3 Year Children
Tphon$9.764.8★2,665 rev
Newest
by launch date
Simple Joys by Carters Baby Boys 12-Pack Socks Sockshosiery blue/white/grey 12-24 Months
Simple Joys by Carter's$16.8971,820 rev
Bearbay Toddler Non Slip Cotton Crew Socks with Anti-slip Dots for Infant Baby Boys Girls 9 Pairs Plain Blue
Bearbay$9.28387 rev
Wamvp Toddler Grip Socks with Non-Slip Unisex Baby Retro Stripe Seamless Crew Ankle Cotton Socks for Girls Boys 6 Pairs Colorful-1 1-3T
Wamvp$11.64963 rev
Simply Kids Baby Socks with Grips 12-18 Months Grippy Toddlers 12-24 2t Grippers 1-3 Years
Simply Kids$13.662,178 rev
Hstyle Baby Sock Shoes Toddler Walking Shoes Infant Non-Slip Slippers Soft Rubber Sole Sneakers for Baby Boys Girls 12-18 Months Grey
Hstyle$6.945,145 rev
Trending
90-day click momentum
Little Me unisex baby Muted Colors 20 Pack Socks Multi 0-24 Months US
Little Me$14.854.8★
ZAPLES Baby Non Slip Grip Ankle Socks with Non Skid Soles for Infants Toddlers Kids Boys Girls White 12-36 Months
ZAPLES$14.734.8★
AMENLAN Toddler Non Slip Grips Socks Kids Anti Skid Baby Boys Girls Cotton Crew Socks 12 Pairs (Dinosaur B 1-3 Years)
AMENLAN$14.824.8★
SPTRAMLE Toddler Socks 30 Pairs Kids Low Cut Socks for Boys Girls 2-4 Years Old Baby Children No Show Ankle Sock Black White Gray
SPTRAMLE$14.084.7★
Bearbay Toddler Non Slip Cotton Crew Socks with Anti-slip Dots for Infant Baby Boys Girls 9 Pairs Plain Blue
Bearbay$9.284.6★
What buyers say about socks 12-18 months boys
What buyers praise and complain about, mined from review topics.What buyers love
“Fits great”
“These were actually good quality socks”
“Comfy for my son”
“Good for the price”
“The material is soft and comfortable,”
“Color is accurate”
“durable material”
“Easy”
“These are nice and stretchy”
“My granddaughter can walk well in them”
What buyers complain about
“Size runs small”
“Thin”
“Bad quality”
“These wont last”
“It came with a hole”
“I cant wear them without sock bc my toes get sweaty”
“These wont stay on his feet”
“Im not sure if they are too small or they need a better elastic at the top to keep them up”
“Also harder for baby to pull off than other socks”
“is allergic to almost all materials”
Top return reasons
Common questions
- Is socks 12-18 months boys profitable to sell on Amazon United States?
- The niche generates $68K/yr across 33 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -23.0%. Flapen's verdict: Skip it (42/100).
- How competitive is the socks 12-18 months boys niche?
- 20 brands and 25 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in socks 12-18 months boys?
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 2.3%.
- When does demand for socks 12-18 months boys peak?
- Demand peaks in Feb–Oct–Nov–Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the socks 12-18 months boys niche?
- Listings span $6.94–$17.66; the average listing price is $12.37 (sweet spot $15–$100). The average incumbent carries 12,671 reviews — the moat a new listing must climb.