Socks
PassSocks scores 67 out of 100, a Pass. Shoppers spend an estimated $36.6M a year here, demand is soft, at -4.7% this quarter, and an estimated 1.4% of orders come back.
- Flapen Score
- 67 / 100Top 1% of 16,930 Clothing, Shoes & Jewelry niches · +22 vs the category median of 4567
- Market size
- $36.6M/yr50.9M searches / yr
- 90-day growth
- -4.7%search demand this quarter
- Competition
- 16%top-5 click share · 61 brands · 199 sellers
Flapen Score
Socks against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Socks is stronger. Inside it, weaker.
Market
The Socks market on Amazon at a glance
Shoppers on Amazon United States searched for Socks 50.9M times last year and spent an estimated $36.6M. The top 5 brands take 34% of clicks. Demand peaks in Nov–Dec. Flapen scores it 67 out of 100, a Pass.
01 · Demand
An estimated 5.0% of those searches ended in a purchase.
Shoppers searched for this 50.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36.6M a year.
- Searches, last 12 months
- 50.9M
- Growth, 90 days vs prior 90
- -4.7%
- Conversion, latest week
- 5.0%
- Market size, estimated
- $36.6Ma year
- Peak month
- December2.7× the quietest month
- Top search term
- socks10.1M searches a year
02 · Price
A sale here is worth $14.34.
Listings sell for $14.34 on average, from $5.01 to $30.98. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 12,500 to 15,000 of them. At $14.34 that is $179K to $215K a year per listing.
- Average price
- $14.34under the $15 to $100 sweet spot
- Price range
- $5.01–$30.98
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- $179K–$215K
- Returns
- 1.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #157 within Socks & Hosiery. It carries 19,084 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.2%
- Average rank
- #157in Socks & Hosiery
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 19,084per listing
- Listings tracked
- 136
04 · Newcomers
17 of last year's 17 launches cleared the first-year sales bar.
17 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 17
- Successful launches
- 17Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Socks products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BomKinta Women Casual Calf Socks - Cute Cotton Crew Socks - Soft Above Ankle Sock Gifts 6 Pairs All White Size 5-10
- Price
- $14.14
- Rating
- 4.5/5
- Reviews
- 1,403
- Age
- 1y ago
wernies No Show Socks Women Low Socks Non Slip Flat Boat Line 4/8 Pairs
- Price
- $15.56
- Rating
- 4.5/5
- Reviews
- 89,428
- Age
- 6y ago
wernies No Show Socks for Women - 8 Pairs Low Cut Invisible Casual Short Ankle Socks for women Black/White/Gray 5-8
- Price
- $11.08
- Rating
- 4.6/5
- Reviews
- 4,114
- Age
- 4y ago
Niorasen Ankle Socks for Women 6 Pairs Breathable Bamboo Viscose Low Cut Thin Socks Moisture Wicking Casual Sports Running Multicolor M
- Price
- $12.57
- Rating
- 4.6/5
- Reviews
- 705
- Age
- 6mo ago
BAMBOO COOL Mens Crew Socks Athletic Running Sports Socks Cushioned Moisture Wicking Breathable Arch Support 6 Pack Black
- Price
- $27.78
- Rating
- 4.3/5
- Reviews
- 2,585
- Age
- 1y ago
Trending
estimated 90-day click momentumNiorasen Ankle Socks for Women 6 Pairs Breathable Bamboo Viscose Low Cut Thin Socks Moisture Wicking Casual Sports Running Multicolor M
- Price
- $12.57
- Rating
- 4.6/5
- Reviews
- 705
- Age
- 6mo ago
Niorasen Ankle Socks for Women 6 Pairs Cushioned Cotton Athletic Running Socks with Arch Support Anti-Blister Moisture Wicking Breathable Low Cut Sports Socks
- Price
- $9.54
- Rating
- 4.7/5
- Reviews
- 610
- Age
- 5mo ago
SukModen No Show Socks Women Men Non Slip Invisible Liners for Flats Breathable Cotton Low Cut Ankle Socks 6 Pairs Gift Box Size 5-8 WBG
- Price
- $6.79
- Rating
- 4.6/5
- Reviews
- 896
- Age
- 6mo ago
TANSTC Mens Socks for Men Running Ankle Socks 6 Prials Braethable Comft Arch Support Tab Socks
- Price
- $14.72
- Rating
- 4.5/5
- Reviews
- 20,275
- Age
- 6y ago
BomKinta Ruffle Socks Women Lightweight Cotton Sock Turn-Cuff Frilly Sock Casual Athletic Crew Socks Gifts White 6 Pairs Size 5-10
- Price
- $9.88
- Rating
- 4.6/5
- Reviews
- 1,533
- Age
- 2y ago
Newest
by launch dateNiorasen Ankle Socks for Women 6 Pairs Cushioned Cotton Athletic Running Socks with Arch Support Anti-Blister Moisture Wicking Breathable Low Cut Sports Socks
- Price
- $9.54
- Rating
- 4.7/5
- Reviews
- 610
- Age
- 5mo ago
SukModen No Show Socks Women Men Non Slip Invisible Liners for Flats Breathable Cotton Low Cut Ankle Socks 6 Pairs Gift Box Size 5-8 WBG
- Price
- $6.79
- Rating
- 4.6/5
- Reviews
- 896
- Age
- 6mo ago
Niorasen Ankle Socks for Women 6 Pairs Breathable Bamboo Viscose Low Cut Thin Socks Moisture Wicking Casual Sports Running Multicolor M
- Price
- $12.57
- Rating
- 4.6/5
- Reviews
- 705
- Age
- 6mo ago
JOYNE 5 Pairs Mens Lightweight Athletic Crew Cushioned Breathable Work High Calf Long Boot Socks Black Sock Size:10-13
- Price
- $9.52
- Rating
- 4.4/5
- Reviews
- 1,705
- Age
- 11mo ago
shnn 12 Pairs Mens Ankle Socks Athletic Casual Low Cut Short Socks for Men
- Price
- $9.80
- Rating
- 4.6/5
- Reviews
- 1,422
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 16% of clicks, no more. An open shelf where new products get seen.
Brands
61 rising
Sellers
199
Est. top-5 brand share
34%
Top 20: 74%
Est. top-5 click share
16%
Top 20: 40%
Open market
62%
- wernies9%
- BomKinta7%
- Niorasen6%
- BAMBOO COOL6%
- shnn6%
- adidas5%
Demand
Socks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Socks search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- socks10.1M/yr
- mens socks8.0M/yr
- socks for men5.3M/yr
- socks for women5.5M/yr
- womens socks5.4M/yr
- ankle socks1.6M/yr
- mens socks size 10-131.6M/yr
- ankle socks for women1.4M/yr
- mens ankle socks1.1M/yr
- running socks1.1M/yr
Reviews and returns
What reviews say buyers love and hate about Socks
We read the reviews and the return reasons for every product selling here.
“Don't fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Socks questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data