Socks

Shoppers searched for this 50.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36.6M a year.

Searches, last 12 months

50.9M

Growth, 90 days vs prior 90

-4.7%

Conversion, latest week

5.0%

Market size, estimated

$36.6Ma year

Peak month

December2.7× the quietest month

Top search term

socks10.1M searches a year

Listings sell for $14.34 on average, from $5.01 to $30.98. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 12,500 to 15,000 of them. At $14.34 that is $179K to $215K a year per listing.

Average price

$14.34under the $15 to $100 sweet spot

Price range

$5.01–$30.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1,000,000 or moreAmazon's top range

Units per listing a year

12,500–15,000

Revenue per listing a year

$179K–$215K

Returns

1.4%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #157 within Socks & Hosiery. It carries 19,084 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#157in Socks & Hosiery

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

19,084per listing

Listings tracked

136

17 products launched here in the last 12 months. Amazon counts 17 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

17

Successful launches

17Amazon's first-year sales bar

Average brand age

49 months