Is Sock Liners profitable to sell on Amazon United States?

Flapen scores Sock Liners 59 out of 100 on Amazon United States, a Maybe. Shoppers spend $80K a year across 100 tracked products. Amazon counts 7 of the 37 products launched in the last year as successful launches. Search demand grew -26.0% in the last 90 days.

How competitive is the Sock Liners niche on Amazon United States?

51 brands and 61 sellers compete in Sock Liners on Amazon United States. The top 5 Sock Liners products take 22% of clicks, and the top 5 brands take 39%.

What do buyers complain about in Sock Liners?

Sock Liners buyers on Amazon United States complain most about Size-Overall, Quality-Overall, and Thickness. Returns run at 1.7% of orders.

When does demand for Sock Liners peak?

Search demand for Sock Liners on Amazon United States peaks in Jan–Dec, and the busiest month runs 2.7× the quietest.

What does it cost to enter the Sock Liners niche?

Sock Liners sells for $21.14 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $5.80 to $96.74. The average product has 1,042 reviews, the count a new listing must catch up to.

Sock Liners

Maybe

The top 5 brands take only 39% of clicks. But demand is soft, at -26.0% this quarter, so Sock Liners is a Maybe.

Filters No Dominant Brand

Flapen Score: 59
59 / 100Top 7% of 16,930 Clothing, Shoes & Jewelry niches · +14 vs the category median of 45
Market size: $80K/yr151K searches / yr
90-day growth: -26.0%search demand this quarter
Competition: 22%top-5 click share · 51 brands · 61 sellers

Flapen Score

Sock Liners against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sock Liners is stronger. Inside it, weaker.

59Maybe

This niche Category average

See the method

Market

The Sock Liners market on Amazon at a glance

Shoppers on Amazon United States searched for Sock Liners 151K times last year and spent an estimated $80K. The top 5 brands take 39% of clicks. Demand peaks in Jan–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 151K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months: 151K
Growth, 90 days vs prior 90: -26.0%
Conversion, latest week: 2.5%
Market size, estimated: $80Ka year
Peak month: January2.7× the quietest month
Top search term: silk socks40K searches a year

02 · Price

A sale here is worth $21.14.

Listings sell for $21.14 on average, from $5.80 to $96.74. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $21.14 that is $0 to $2K a year per listing.

Average price: $21.14inside the $15 to $100 sweet spot
Price range: $5.80–$96.74
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–4K
Units per listing a year: 0–100
Revenue per listing a year: $0–$2K
Returns: 1.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #13,542 within Socks & Hosiery. It carries 1,042 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings: 91%
Prime listings: 99%
Out of stock, average day: 6.1%
Average rank: #13,542in Socks & Hosiery
Average rating: 4.31 starsAmazon United States average 4.42 stars
Average reviews: 1,042per listing
Listings tracked: 100

04 · Newcomers

Amazon counts 7 of last year's 37 launches as successful.

37 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months: 37
Successful launches: 7Amazon's first-year sales bar
Average brand age: 44 months

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