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Sock Garters for Men

Fail

Shoppers spend an estimated $49K a year here, so Sock Garters for Men is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$49K/yr62K searches / yr
90-day growth
-12.4%search demand this quarter
Competition
77%top-5 click share · 11 brands · 17 sellers

Flapen Score

Sock Garters for Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sock Garters for Men is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sock Garters for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Sock Garters for Men 62K times last year and spent an estimated $49K. The top 5 brands take 85% of clicks. Demand peaks in Oct–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 5.8% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-12.4%
Conversion, latest week
5.8%
Market size, estimated
$49Ka year
Peak month
December1.9× the quietest month
Top search term
sock garters17K searches a year

02 · Price

A sale here is worth $13.61.

Listings sell for $13.61 on average, from $5.73 to $25.23. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $13.61 that is $3K to $7K a year per listing.

Average price
$13.61under the $15 to $100 sweet spot
Price range
$5.73–$25.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #409 within Suspenders. It carries 1,306 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#409in Suspenders
Average rating
4.02 starsAmazon United States average 4.42 stars
Average reviews
1,306per listing
Listings tracked
15

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Sock Garters for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

11 rising

Sellers

17

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

10%

  • Brand 127%
  • Brand 227%
  • Brand 320%
  • Brand 47%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (5 brands, 10%)

Demand

Sock Garters for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '24Spike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Sock Garters for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sock garters17K/yr
  • sock garters for men17K/yr
  • sock suspenders9K/yr
  • sock suspenders men9K/yr
  • mens sock garters6K/yr
  • sock garter4K/yr

Reviews and returns

What reviews say buyers love and hate about Sock Garters for Men

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Durability”
2.3%of orders come back
“Broke during first use”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sock Garters for Men questions

Answered from the same tracked data.