Sock Boots for Women

Shoppers searched for this 428K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -71.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months

428K

Growth, 90 days vs prior 90

-71.5%

Conversion, latest week

0.3%

Market size, estimated

$36Ka year

Peak month

November13.5× the quietest month

Top search term

sock boots83K searches a year

Listings sell for $30.03 on average, from $5.80 to $65.89. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $30.03 that is $0 to $3K a year per listing.

Average price

$30.03inside the $15 to $100 sweet spot

Price range

$5.80–$65.89

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

2.1%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #900 within Socks & Hosiery. It carries 5,794 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

99%

Out of stock, average day

14.7%

Average rank

#900in Socks & Hosiery

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

5,794per listing

Listings tracked

123

22 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

22

Successful launches

5Amazon's first-year sales bar

Average brand age

45 months