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Social Security Card Protector

Fail

Prices span $3.26–$9.81, mostly outside the sweet spot, so Social Security Card Protector is a Fail.

Flapen Score
35
35 / 100
Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 45
Market size
$160K/yr286K searches / yr
90-day growth
-19.1%search demand this quarter
Competition
84%top-5 click share · 9 brands · 13 sellers

Flapen Score

Social Security Card Protector against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Social Security Card Protector is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Social Security Card Protector market on Amazon at a glance

Shoppers on Amazon United States searched for Social Security Card Protector 286K times last year and spent an estimated $160K. The top 5 brands take 89% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 11.9% of those searches ended in a purchase.

Shoppers searched for this 286K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $160K a year.

Searches, last 12 months
286K
Growth, 90 days vs prior 90
-19.1%
Conversion, latest week
11.9%
Market size, estimated
$160Ka year
Peak month
February1.4× the quietest month
Top search term
social security card protector174K searches a year

02 · Price

A sale here is worth $4.71.

Listings sell for $4.71 on average, from $3.26 to $9.81. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $4.71 that is $14K to $19K a year per listing.

Average price
$4.71under the $15 to $100 sweet spot
Price range
$3.26–$9.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
3,000–4,000
Revenue per listing a year
$14K–$19K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #19 within Wallets, Card Cases & Money Organizers. It carries 4,653 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
11.1%
Average rank
#19in Wallets, Card Cases & Money Organizers
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
4,653per listing
Listings tracked
11

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Social Security Card Protector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

13

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

8%

  • Brand 134%
  • Brand 231%
  • Brand 311%
  • Brand 49%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (3 brands, 8%)

Demand

Social Security Card Protector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Social Security Card Protector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • social security card protector174K/yr
  • social security card holder35K/yr
  • ssn card protector22K/yr
  • ssn8K/yr
  • ss card protector6K/yr
  • ssn card holder5K/yr
  • social security card protector sleeve4K/yr
  • social security card case4K/yr
  • social security card sleeve4K/yr
  • protector para seguro social3K/yr

Reviews and returns

What reviews say buyers love and hate about Social Security Card Protector

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Size-Overall”
51%of negative reviews mention “Size-Overall”
0.5%of orders come back
“To Big”
A buyer, on “Size-Overall”51% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Social Security Card Protector questions

Answered from the same tracked data.