Social Security Card Protector

Shoppers searched for this 286K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $160K a year.

Searches, last 12 months

286K

Growth, 90 days vs prior 90

-19.1%

Conversion, latest week

11.9%

Market size, estimated

$160Ka year

Peak month

February1.4× the quietest month

Top search term

social security card protector174K searches a year

Listings sell for $4.71 on average, from $3.26 to $9.81. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At $4.71 that is $14K to $19K a year per listing.

Average price

$4.71under the $15 to $100 sweet spot

Price range

$3.26–$9.81

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

3,000–4,000

Revenue per listing a year

$14K–$19K

Returns

0.5%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #19 within Wallets, Card Cases & Money Organizers. It carries 4,653 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

11.1%

Average rank

#19in Wallets, Card Cases & Money Organizers

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

4,653per listing

Listings tracked

11

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

43 months