soccer dad
Worth a lookShows demand growing +159.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+159.7%90-day search growth — must beat 0% to launch
Review moat
Great113.56avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$17.61avg listing price — sweet spot $15–$100
Price range
Great$10.50–$34.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$21K$21K/yr · 66K searches
According to Flapen's Amazon United States niche tracking, soccer dad is a $21K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jun–Sep–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
soccer dad market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $35K–$44K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #61,117
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 88%
- Out of stock
- 6.4%
- Avg brand age
- 27 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
20
Top-5 brand share
58%
Top 20: 98%
Top-5 click share
52%
Top 20: 92%
Open market
38%
- Waldeal34%
- Bycikool9%
- Crazy Dog T-Shirts7%
- First Time Promoted To Dad Fathers Day Gifts4%
- GENERIC4%
- Sport Dad Father's Day Kat4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +159.7% search growth over the last 90 days.Peak months: Jun, Sep, Dec · busiest ÷ quietest = 8.2×
Top soccer dad search terms
- soccer dad24K/yr
- soccer dad gifts15K/yr
- soccer dad shirt23K/yr
- soccer dad shirts for men4K/yr
Top soccer dad products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Waldeal Soccer Dad Hat for Men Step Father Cap Funny Dad Gifts from Daughter Son
Waldeal$17.594.2★37 rev
Fun Soccer Socks - Funny Soccer Player Novelty Cool Socks Awesome Funny Footballer Gifts for Men/Boss/Dad 2 Pairs Size 9-13 (US Alpha One Size Regular Regular 2 pairs)
Bycikool$14.114.8★27 rev
New First Time Dad to Be Symbol Tools Soccer Daddy DA1 T-Shirt
First Time Promoted To Dad Fathers Day Gifts$18.404.8★104 rev
Soccer Shirt - My World Cup is Every Saturday - Soccer Mom or Dad Tee Youth Football Gift Amateur League Training Jersey Orange
GENERIC$19.560.0★0 rev
My Favorite Soccer Player Calls Me Dad Fathers Day Daddy T-Shirt
Sport Dad Father's Day Kat$15.173.9★8 rev
Newest
by launch date
NAZENTI We Scored The Best Dad Soccer Goal Personalized Standing Wooden Plaque Custom Soccer Lover Gift Custom Plaque for Dad with Kids Name Fathers Day Birthday Gifts for Him
NAZENTI$30.4019 rev
Fun Soccer Socks - Funny Soccer Player Novelty Cool Socks Awesome Funny Footballer Gifts for Men/Boss/Dad 2 Pairs Size 9-13 (US Alpha One Size Regular Regular 2 pairs)
Bycikool$14.1127 rev
Soccer Shirt - My World Cup is Every Saturday - Soccer Mom or Dad Tee Youth Football Gift Amateur League Training Jersey Orange
GENERIC$19.560 rev
Soccer Dad Hat for Men Funny Dad Cap Adjustable Cotton Baseball Cap Soccer Fan Game Day Gift for Dad Fathers Day Birthday (Soccer Dad Hat-1)
Ceosande$12.902 rev
GDIQ Soccer Dad Baseball Cap for Men Proud Daddy Gifts for Game Day
GDIQ$15.2228 rev
Trending
90-day click momentumSoccer Dad Hat for Men Funny Dad Cap Adjustable Cotton Baseball Cap Soccer Fan Game Day Gift for Dad Fathers Day Birthday (Soccer Dad Hat-1)
Ceosande$12.905.0★
Soccer Shirt - My World Cup is Every Saturday - Soccer Mom or Dad Tee Youth Football Gift Amateur League Training Jersey Orange
GENERIC$19.560.0★
Soccer Mom Dad Embroidered Baseball Cap Fathers Day Embroidered Adjustable Hat for Family Sports
Generic$22.634.8★
hixkvpen Funny Soccer Gift for Dad from Son Daughter Fathers Day Crochet Soccer Ball with Inspirational Card Emotional Support Stuffed Animal World Cup 2026 Gift for Soccer Lovers
hixkvpen$10.694.8★
GDIQ Soccer Dad Baseball Cap for Men Proud Daddy Gifts for Game Day
GDIQ$15.224.8★
What buyers say about soccer dad
What buyers praise and complain about, mined from review topics.What buyers love
“They are great quality”
“The band is not too tight”
“Super Comfortable”
“Gift”
“The colors are bright”
“these fit comfortably without feeling overly tight or stretched”
“These socks are really soft”
“The designs are vibrant”
“The material is soft and high-quality”
“thick”
What buyers complain about
“quality is cheap”
“Was worried about the size”
“This is not wood”
“The pictures are deceiving”
“It is a thin piece of cardboard”
“It was expensive to play on a club team. not to mention I played a ton of other sports”
“with a crease”
“Material isnt as soft as Id prefer”
“not as sharp as others Ive gotten”
Top return reasons
Common questions
- Is soccer dad profitable to sell on Amazon United States?
- The niche generates $21K/yr across 25 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +159.7%. Flapen's verdict: Worth a look (59/100).
- How competitive is the soccer dad niche?
- 22 brands and 20 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in soccer dad?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Wood Quality. The return rate is 1.5%.
- When does demand for soccer dad peak?
- Demand peaks in Jun–Sep–Dec; the busiest month runs 8.2× the quietest.
- What does it cost to enter the soccer dad niche?
- Listings span $10.50–$34.83; the average listing price is $17.61 (sweet spot $15–$100). The average incumbent carries 114 reviews — the moat a new listing must climb.