soccer cleats
Worth a lookShows a fragmented shelf (top 5 take 8% of clicks), but high returns (11.3%) keeps it on the watch list.
Competition
Incredible8%top-5 click share — an open shelf
Avg price
Incredible$41.25avg listing price — sweet spot $15–$100
Market size
Great$1.0M$1.0M/yr · 12.2M searches
Price range
Good$12.76–$131.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good980.32avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad11.3%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, soccer cleats is a $1.0M/yr Amazon United States market (12.2M searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 54/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
soccer cleats market data
- Units sold / yr
- 30K–40K
- avg 0–100/product
- Revenue / yr
- $1.2M–$1.6M
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #455
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 79%
- Out of stock
- 7.1%
- Avg brand age
- 48 months
- Avg seller age
- 130 days
Competition & brand share
Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.Brands
37 rising
Sellers
314
Top-5 brand share
68%
Top 20: 96%
Top-5 click share
8%
Top 20: 20%
Open market
40%
- adidas21%
- LSIDORYC13%
- HRJR9%
- Under Armour6%
- brooman5%
- PUMA5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.2% search growth over the last 90 days.Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.5×
Top soccer cleats search terms
- soccer cleats2.2M/yr
- football cleats2.0M/yr
- football cleats men609K/yr
- soccer cleats boys711K/yr
- cleats661K/yr
- soccer cleats mens608K/yr
- tacos de futbol para hombre469K/yr
- soccer shoes449K/yr
- nike soccer cleats457K/yr
- mens soccer cleats442K/yr
Top soccer cleats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HRJR Kids Soccer Cleats Boys Girls Training Football Cleats Youth High-top Soccer Shoes for Little/Big Professional Athletic Outdoor Football Shoes White 4 Big Kid
HRJR$32.874.5★224 rev
Phenom Elite Spongebob Quantum Speed 2.0 Football Cleats Official Nickelodeon Yellow Edition | Lightweight High-Performance Speed Cleats for Men & Kids | Superior Traction & Comfort (Medium 1)
Phenom Elite$96.904.7★158 rev
Adidas Unisex-Adult Goletto IX Firm Ground/Multi Ground Soccer White/Bright Royal/Team Shock Pink 11
adidas$18.914.5★1,018 rev
brooman Kids Firm Ground Soccer Cleats Boys Girls Athletic Outdoor Football Shoes(13 Black Blue)
brooman$36.754.7★6,207 rev
Adidas Unisex-Adult Goletto IX Firm Ground/Multi Ground Soccer Black/White/Better Scarlet 7
adidas$38.954.5★1,018 rev
Newest
by launch dateAdidas Unisex-Adult Goletto IX Firm Ground/Multi Ground Soccer White/Bright Royal/Team Shock Pink 11
adidas$18.911,018 rev
Adidas Unisex-Adult Goletto IX Firm Ground/Multi Ground Soccer Black/White/Better Scarlet 7
adidas$38.951,018 rev
Adidas Unisex-Adult Goletto IX Firm Ground/Multi Ground Soccer Black/White/Better Scarlet 7.5
adidas$39.981,018 rev
Adidas Unisex-Adult Goletto IX Firm Ground/Multi Ground Soccer Black/White/Better Scarlet 8
adidas$39.131,018 rev
adidas Unisex-Kids Goletto IX Laceless Firm Ground/Multi Ground Soccer White/Black/Lucid Lemon 3
adidas$27.18547 rev
Trending
90-day click momentumPhenom Elite Spongebob Quantum Speed 2.0 Football Cleats Official Nickelodeon Yellow Edition | Lightweight High-Performance Speed Cleats for Men & Kids | Superior Traction & Comfort (Medium 1)
Phenom Elite$96.904.7★
LSIDORYC Soccer Cleats Mens Womens Football Shoes Lightweight No-Tie Lacing Multi Surface Training Ankle Support for Beginners to Advanced Adult Unisex Black Size 6 Men US
LSIDORYC$33.164.5★
Under Armour Mens Blur Pro Football Cleats (004) Black/Black/White 10.5 US
Under Armour$98.224.5★
Adidas Unisex-Adult Goletto IX Firm Ground/Multi Ground Soccer White/Bright Royal/Team Shock Pink 11
adidas$18.914.5★
HRJR Mens Soccer Cleats Football Cleats High-Top Spikes Black 8.5
HRJR$35.224.5★
What buyers say about soccer cleats
What buyers praise and complain about, mined from review topics.What buyers love
“The shoes fit nicely”
“Quality shoes and I will recommend to others”
“Comfortable and sturdy”
“Good price”
“The shoe is very durable”
“Color is amazingly bright”
“Easy to put on”
“I did not slip at all”
“They work as advertised”
“I can walk”
What buyers complain about
“Run big”
“Fell Apart Immediately”
“Poor quality”
“Used”
“Uncomfortable for me”
“They look like a much more expensive cleat”
“Little tricky to get on”
“has a good fit it is worth it for 50 bucks it is very durable just very hard to clean very hard”
“afterwards my feet hurt”
“Very cheap material use just bought them a month 1/2 ago”
Top return reasons
Common questions
- Is soccer cleats profitable to sell on Amazon United States?
- The niche generates $1.0M/yr across 382 tracked products. 74 of 183 products launched in the last 360 days are still selling. 90-day search growth is +6.2%. Flapen's verdict: Worth a look (54/100).
- How competitive is the soccer cleats niche?
- 37 brands and 314 sellers compete. The top 5 products take 8% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in soccer cleats?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 11.3% — above our launch gate.
- When does demand for soccer cleats peak?
- Demand peaks in Jul–Aug–Sep; the busiest month runs 3.5× the quietest.
- What does it cost to enter the soccer cleats niche?
- Listings span $12.76–$131.73; the average listing price is $41.25 (sweet spot $15–$100). The average incumbent carries 980 reviews — the moat a new listing must climb.