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Soccer Cleats

Maybe

The top 5 products take only 8% of clicks. But returns run at 11.3% of orders, so Soccer Cleats is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 16,930 Clothing, Shoes & Jewelry niches · +9 vs the category median of 45
Market size
$1.0M/yr12.2M searches / yr
90-day growth
+6.2%search demand this quarter
Competition
8%top-5 click share · 37 brands · 314 sellers

Flapen Score

Soccer Cleats against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Soccer Cleats is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Soccer Cleats market on Amazon at a glance

Soccer Cleats is a $1.0M a year market on Amazon United States, with 12.2M searches a year. The top 5 brands take 68% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 12.2M times a year and 0.2% buy. Search demand moved +6.2% in 90 days, so the market is growing into its $1.0M a year.

Search volume
12.2M
Search growth, 90 days
+6.2%
Conversion
0.2%
Market size
$1.0M

02 · Money

The money is there.

Shoppers bought 30K to 40K units at $41.25 on average, 0 to 100 per product. Units times price is $1.2M to $1.6M a year.

Units sold
30K–40K
Units per product
0–100
Average price
$41.25
Units × price
$1.2M–$1.6M

03 · Shelf

Brands here are settling in.

The average listing ranks #455. 98% of listings ship Prime. 79% of the shelf is sponsored, so budget for ads. The average listing is out of stock 7.1% of the time. The average brand has sold here for 48 months.

Average BSR
#455
Prime
98%
Sponsored
79%
Out of stock
7.1%
Average brand age
48 months

Products

Top Soccer Cleats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 8% of clicks. An open shelf where new products get seen.

$0$10K$20K$30K$40K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 rising

Sellers

314

Top-5 brand share

68%

Top 20: 96%

Top-5 click share

8%

Top 20: 20%

Open market

40%

  • adidas21%
  • LSIDORYC13%
  • HRJR9%
  • Under Armour6%
  • brooman5%
  • PUMA5%

Demand

Soccer Cleats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500K300KPrime Day '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 3.5×

Search terms

Top Soccer Cleats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • soccer cleats2.2M/yr
  • football cleats2.0M/yr
  • football cleats men609K/yr
  • soccer cleats boys711K/yr
  • cleats661K/yr
  • soccer cleats mens608K/yr
  • tacos de futbol para hombre469K/yr
  • soccer shoes449K/yr
  • nike soccer cleats457K/yr
  • mens soccer cleats442K/yr

Reviews and returns

What reviews say buyers love and hate about Soccer Cleats

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.06

Run big

Extremely small

Small and narrow

Durability8%−0.05

Fell Apart Immediately

Not durable

definitely stated to fall apart

Quality-Overall7%+0.80

Poor quality

Returned due to poor quality

Very cheap quality

Product Condition6%−0.06

Used

The shoes came in used

product was used when received

Comfort-Overall3%+0.82

Uncomfortable for me

Son said they are too tight and uncomfortable

Uncomfortable shoe

Love

Size-Overall21%−0.06

The shoes fit nicely

Fit well

not too tight

Quality-Overall16%+0.80

Quality shoes and I will recommend to others

Excellent product

Seems well made

Comfort-Overall13%+0.82

Comfortable and sturdy

not uncomfortable to wear

They were comfortable to wear

Value For Money11%+1.09

Good price

Worth It

Great value

Durability5%−0.05

The shoe is very durable

Seem durable and lasted him all season

They are durable

Return

11.3% Return rate 74% Fixable by listing

Size-Overall39%▇█████

Run big

Extremely small

Small and narrow

Feet Fit31%▇▇██▇▇
Length12%███▇▇▇
Width10%▆▇▇▇▇█
Advertised Vs Actual Product2%█▇▆▆▇▇

FAQ

Common Soccer Cleats questions

Answered from the same tracked data.