Soccer Cleats

Shoppers searched for this 12.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months

12.2M

Growth, 90 days vs prior 90

+6.2%

Conversion, latest week

0.2%

Market size, estimated

$1.0Ma year

Peak month

August3.5× the quietest month

Top search term

soccer cleats2.2M searches a year

Listings sell for $41.25 on average, from $12.76 to $131.73. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 0 to 100 of them. At $41.25 that is $0 to $4K a year per listing.

Average price

$41.25inside the $15 to $100 sweet spot

Price range

$12.76–$131.73

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

11.3%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #455 within Shoes. It carries 980 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

98%

Out of stock, average day

7.1%

Average rank

#455in Shoes

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

980per listing

Listings tracked

382

183 products launched here in the last 12 months. 74 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

183

Successful launches

74Amazon's first-year sales bar

Average brand age

48 months