So Ks

Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months

236K

Growth, 90 days vs prior 90

-4.9%

Conversion, latest week

2.5%

Market size, estimated

$75Ka year

Peak month

December3.3× the quietest month

Top search term

cheap socks26K searches a year

Listings sell for $12.75 on average, from $4.04 to $38.53. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $12.75 that is $1K to $3K a year per listing.

Average price

$12.75under the $15 to $100 sweet spot

Price range

$4.04–$38.53

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

1.3%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #666 within Socks & Hosiery. It carries 14,292 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#666in Socks & Hosiery

Average rating

4.52 starsAmazon United States average 4.42 stars

Average reviews

14,292per listing

Listings tracked

66

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

6Amazon's first-year sales bar

Average brand age

44 months