Is so ks profitable to sell on Amazon United States?

The niche generates $75K/yr across 66 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Worth a look (51/100).

How competitive is the so ks niche?

41 brands and 72 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in so ks?

Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 1.3%.

When does demand for so ks peak?

Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.

What does it cost to enter the so ks niche?

Listings span $4.04–$38.53; the average listing price is $12.75 (sweet spot $15–$100). The average incumbent carries 14,292 reviews — the moat a new listing must climb.

so ks

Worth a look

Shows low returns (1.3%), but a small market ($75K/yr) keeps it on the watch list.

Returns

Great1.3%

return rate — above 5% kills the launch gate

Brand share

Great47%

top-5 brand share — no brand owns this niche

Competition

Great32%

top-5 click share — an open shelf

Price range

Good$4.04–$38.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.75

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-4.9%

90-day search growth — must beat 0% to launch

Market size

Bad$75K

$75K/yr · 236K searches

Review moat

Bad14,292.38

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, so ks is a $75K/yr Amazon United States market (236K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

so ks market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $77K–$102K; units × avg price
Conversion rate: 2.5%
Avg BSR: #666
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 1.1%
Avg brand age: 44 months
Avg seller age: 127 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

41 rising

Sellers

Top-5 brand share

47%

Top 20: 82%

Top-5 click share

32%

Top 20: 64%

Open market

49%

wernies15%
UoUoUosocks11%
Looknniy9%
DOKUTOKU6%
BomKinta5%
JOYNÉE4%

Demand & seasonality

Weekly Amazon search volume, last 68 weeks — -4.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Open Trend

Top so ks search terms

cheap socks26K/yr -5.3%2.4% conv.
sicks25K/yr -12.9%1.3% conv.
sock pack23K/yr -3.3%1.9% conv.
socka19K/yr +14.6%1.4% conv.
unisex socks25K/yr -9.2%2.5% conv.
socs16K/yr +11.5%1.5% conv.
socks unisex15K/yr -2.6%2.5% conv.
socke8K/yr +35.3%1.2% conv.
soks8K/yr +7.1%1.2% conv.
meia8K/yr -20.8%1.2% conv.

All search terms

Top so ks products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

UoUoUosocks 14 Pairs Low Cut Ankle Socks for Men/Women Thin Athletic Sock pack sock(black

UoUoUosocks$9.194.2★4,906 rev

wernies No Show Socks for Women - 8 Pairs Low Cut Invisible Casual Short Ankle Socks for women Black/White/Gray 5-8

wernies$11.054.6★4,158 rev

DOKUTOKU 3-12 Pack Womens Crew Socks Size 6-9 LightWeight Thin Casual Calf Socks (D2048-3W)

DOKUTOKU$6.654.5★2,099 rev

wernies No Show Socks Women Low Socks Non Slip Flat Boat Line 4/8 Pairs

wernies$15.594.5★89,555 rev

Looknniy 20 Pairs Low Cut Ankle Socks for Women No Show Casual Socks Breathable Athletic Socks Bulk for Sport (US Alpha One Size Regular Regular Multicolor)

Looknniy$10.144.4★1,476 rev

Newest

by launch date

SukModen No Show Socks Women Men Non Slip Invisible Liners for Flats Breathable Cotton Low Cut Ankle Socks 6 Pairs Gift Box Size 8.5-10.5 WBG

SukModen$7.10970 rev

6mo ago

Niorasen Ankle Socks for Women 6 Pairs Breathable Bamboo Viscose Low Cut Thin Socks Moisture Wicking Casual Sports Running Multicolor M

Niorasen$12.56772 rev

6mo ago

JOYNE 5 Pairs Mens Lightweight Athletic Crew Cushioned Breathable Work High Calf Long Boot Socks Black Sock Size:10-13

JOYNÉE$9.531,765 rev

11mo ago

shnn 15 Pairs Womens Ankle Socks Lightweight Breathable Casual Low Cut Socks for Women With Heel Tab

shnn$9.893,188 rev

1y ago

BomKinta Women Casual Calf Socks - Cute Cotton Crew Socks - Soft Above Ankle Sock Gifts 6 Pairs All White Size 5-10

BomKinta$14.151,424 rev

1y ago

What buyers say about so ks

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall21%

“Comfortable and perfect”

Size-Overall15%

“Fits as expected”

Quality-Overall12%

“Great quality shirts”

Value For Money8%

“They are affordable”

Soft Feel6%

“Soft and fluffy”

Thickness4%

“Good thick material”

Advertised Vs Actual Product3%

“Exactly as pictured”

Durability2%

“The material feels durable”

Color2%

“Great color choices”

Material Quality2%

“Nice cotton material”

What buyers complain about

Size-Overall15%

“Didn't fit”

Thickness14%

“not overly thick”

Quality-Overall9%

“Not well made”

Thin6%

“Really thin and the material is a little rough”

Durability5%

“Did not hold up”

Gap/Hole5%

“a huge hole”

Material Quality3%

“Bad material”

Advertised Vs Actual Product2%

“Looks nothing like the picture”

Comfort-Overall2%

“Not comfortable”

Cushion2%

“No padding”

Top return reasons

Size-Overall25%

Thin16%

Feet Fit12%

Length11%

Material Quality7%

Advertised Vs Actual Product5%

Quality-Overall4%

Ankle Support3%

Value For Money2%

Thickness2%

Common questions

Is so ks profitable to sell on Amazon United States?: The niche generates $75K/yr across 66 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is -4.9%. Flapen's verdict: Worth a look (51/100).
How competitive is the so ks niche?: 41 brands and 72 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 47% of demand.
What do buyers complain about in so ks?: Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 1.3%.
When does demand for so ks peak?: Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
What does it cost to enter the so ks niche?: Listings span $4.04–$38.53; the average listing price is $12.75 (sweet spot $15–$100). The average incumbent carries 14,292 reviews — the moat a new listing must climb.