Is snowflake brooch profitable to sell on Amazon United States?

The niche generates $16K/yr across 17 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -47.7%. Flapen's verdict: Skip it (35/100).

How competitive is the snowflake brooch niche?

16 brands and 19 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in snowflake brooch?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Fastener Quality. The return rate is 5.3% — above our launch gate.

When does demand for snowflake brooch peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 38.0× the quietest.

What does it cost to enter the snowflake brooch niche?

Listings span $5.55–$22.00; the average listing price is $11.27 (sweet spot $15–$100). The average incumbent carries 41 reviews — the moat a new listing must climb.

snowflake brooch

Skip it

Soft demand (-47.7% this quarter) — this niche doesn't clear our bar today.

Review moat

Incredible41.47

avg incumbent reviews — the moat a new listing must climb

Brand share

Great59%

top-5 brand share — no brand owns this niche

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$11.27

avg listing price — sweet spot $15–$100

Price range

Okay$5.55–$22.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Returns

Bad5.3%

return rate — above 5% kills the launch gate

Market size

Bad$16K

$16K/yr · 46K searches

Growth

Bad-47.7%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier High Returns

According to Flapen's Amazon United States niche tracking, snowflake brooch is a $16K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 35/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

snowflake brooch market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $17K–$23K; units × avg price
Conversion rate: 3.0%
Avg BSR: #43,853
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 12.4%
Avg brand age: 32 months
Avg seller age: 190 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 rising

Sellers

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

49%

Top 20: 100%

Open market

41%

PINK TOWN18%
CEALXHENY15%
fiintrwa11%
VOI-SEA6%
swglcowo5%
Kokoma5%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -47.7% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 38.0×

Open Trend

Top snowflake brooch search terms

snowflake brooch16K/yr -27.0%1.3% conv.
snowflake pin14K/yr -63.2%1.5% conv.
snowflake pins5K/yr -53.7%1.6% conv.
snowflake brooch pin7K/yr -44.1%1.3% conv.
snowflake pins and brooches4K/yr -63.6%0.0% conv.

All search terms

Top snowflake brooch products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

9PCS Christmas Snowflake Brooches Winter Holiday Rhinestone Snowflake Brooch Pins Set for Women Men Family Christmas New Year Gifts (Silver)

CEALXHENY$13.114.4★115 rev

Halloween Thanksgiving Fall Christmas Theme Crystal Brooch Set with Rhinestone Crystal Halloween Thanksgiving Fall Christmas Ornament (Snowflake)

fiintrwa$14.984.7★264 rev

Snowflake Brooch Pins for Women Vintage Rhinestone CZ Winter Flower Lapel Pins Crystal Christmas Brooch Badge Pins Cloth Dress Accessories Jewelry for Christmas (Blue)

PINK TOWN$7.934.5★34 rev

Crystal Snowflake Brooch for Women Rhinestone Winter Snowflake Brooch Pin Christmas Brooch Pearl Snowflake Brooch Elegant Clothing Hat Bag Skirt Accessories Christmas Birthday Party Costume Jewelry (White)

PINK TOWN$8.564.9★15 rev

VOI-SEA 1.25 Rotating Double-Layer Snowflake Spinner Brooch Pin Baguette Cut Cubic Zirconia 14K Gold/Silver Plated Small Floral Winter Coat Pin Lapel Scarf ClipWhite)

VOI-SEA$15.645.0★8 rev

Newest

by launch date

VOI-SEA 1.25 Rotating Double-Layer Snowflake Spinner Brooch Pin Baguette Cut Cubic Zirconia 14K Gold/Silver Plated Small Floral Winter Coat Pin Lapel Scarf ClipWhite)

VOI-SEA$15.648 rev

8mo ago

TEAMER Christmas Snowflake Brooch Stainless Steel Snowflower Lapel Pins Winter Holiday Party Accessories Jewelry For Women (Snowflake A Silver)

TEAMER$7.801 rev

8mo ago

Christmas Gold Snowflake Brooches Pins Crystal Rhinestone Flower Brooch Snowflake Pearl Brooch Xmas Corsage Sweater Dress Shawl Jewelry Accessory for Women (Silver)

Fyvos$6.032 rev

9mo ago

Halloween Thanksgiving Fall Christmas Theme Crystal Brooch Set with Rhinestone Crystal Halloween Thanksgiving Fall Christmas Ornament (Snowflake)

fiintrwa$14.98264 rev

11mo ago

RLHRNDE Christmas Snowflake Brooch Pins for Women Men Delicate Winter Aqua Ice Blue Teal Pink Cubic Zirconia Pins Cloth Dress Accessories Corsage Badge Christmas Birthday Jewelry Gifts (Snowflake G)

RLHRNDE$6.1126 rev

11mo ago

What buyers say about snowflake brooch

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall18%

“Theres a nice variety of styles and sizes”

Color15%

“They were pretty”

Brightness/Shine/Glow13%

“Super shine& sparkle & price”

Quality-Overall8%

“They seem pretty well made/sturdy”

Shape/Style8%

“It would look great with casual wear or formal/business wear”

Value For Money5%

“I know the price tag on this set was cheap”

Advertised Vs Actual Product5%

“It is as pictured”

Weight Light5%

“Its not too big or heavy on a garment”

Design-Overall5%

“Every beautiful snowflake brooch in this set of twelve has a unique design”

Stitch/Finish/Polish3%

“The detail of the cutouts makes it look so nice”

What buyers complain about

Size-Overall31%

“Too small”

Quality-Overall17%

“Complete garbage”

Fastener Quality8%

“Needs better clasp”

Weight Heavy8%

“Is heavy”

Durability4%

“I didnt expect them to actually fall apart when you tried to wear them”

Strength4%

“flimsy”

Top return reasons

Size-Overall35%

Defective Material/Parts17%

Quality-Overall17%

Advertised Vs Actual Product5%

Shape/Style3%

Material Quality3%

Weight Light3%

Durability3%

Ease Of Use3%

Wrong Dimensions3%

Common questions

Is snowflake brooch profitable to sell on Amazon United States?: The niche generates $16K/yr across 17 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -47.7%. Flapen's verdict: Skip it (35/100).
How competitive is the snowflake brooch niche?: 16 brands and 19 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in snowflake brooch?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Fastener Quality. The return rate is 5.3% — above our launch gate.
When does demand for snowflake brooch peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 38.0× the quietest.
What does it cost to enter the snowflake brooch niche?: Listings span $5.55–$22.00; the average listing price is $11.27 (sweet spot $15–$100). The average incumbent carries 41 reviews — the moat a new listing must climb.