snowboard jacket
Skip itSoft demand (-91.9% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible12%top-5 click share — an open shelf
Brand share
Good60%top-5 brand share — brands hold most of the demand
Avg price
Good$115.73avg listing price — sweet spot $15–$100
Review moat
Okay2,346.6avg incumbent reviews — the moat a new listing must climb
Market size
Okay$192K$192K/yr · 1.0M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$16.41–$312.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad11.3%return rate — above 5% kills the launch gate
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-91.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, snowboard jacket is a $192K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 60% of demand. Verdict: Skip it — 39/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
snowboard jacket market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $347K–$463K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #542
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 81%
- Out of stock
- 10.7%
- Avg brand age
- 48 months
- Avg seller age
- 155 days
Competition & brand share
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.Brands
38 rising
Sellers
146
Top-5 brand share
60%
Top 20: 95%
Top-5 click share
12%
Top 20: 28%
Open market
41%
- 68615%
- GSOU SNOW14%
- Columbia9%
- MOERDENG8%
- Volcom7%
- MAOYSSEN6%
Demand
Weekly Amazon search volume, last 35 weeks — -91.9% search growth over the last 90 days.Top snowboard jacket search terms
- snowboard jacket264K/yr
- snowboard jacket men140K/yr
- snowboard jacket women94K/yr
- mens snowboard jacket104K/yr
- columbia ski jacket17K/yr
- columbia ski jacket men31K/yr
- womens snowboard jacket48K/yr
- snowboarding jacket women21K/yr
- columbia ski jacket women40K/yr
- womens ski jacket waterproof12K/yr
Top snowboard jacket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
686 Mens Foundation Insulated Jacket - Breathable Thermal Clothing with Hood - Water & Weather Resistant - Moss Green Large
686$160.734.8★16 rev
GSOU SNOW Men Women Baggy Snowboard Waterproof Insulated Snow Ski Jacket
GSOU SNOW$85.174.4★34 rev
686 Mens Foundation Insulated Jacket - Breathable Thermal Clothing with Hood - Water & Weather Resistant - Sage Colorblock Medium
686$176.414.8★16 rev
TACVASEN Winter Jacket for Men Skiing Warm Fleece Jackets Hooded Water Resistant Rain Jacket Black Thermal Snowboarding Jacket Windbreaker for Cold Weather
TACVASEN$52.934.7★5,866 rev
GSOU SNOW Mens Womens Ski Jacket Baggy Snowboard Coat Waterproof Insulated Snow Hoodie For Winter Outdoor Sports Loose Fit
GSOU SNOW$137.064.3★37 rev
Newest
by launch dateGSOU SNOW Men Women Baggy Snowboard Waterproof Insulated Snow Ski Jacket
GSOU SNOW$85.1734 rev
GSOU SNOW Men Snowboard Jacket Ski Baggy Women Snow Coat Waterproof Winter Sport Hooded Reflective Strip
GSOU SNOW$128.056 rev
GSOU SNOW Womens Snowboard Jacket Baggy Ski Jackets Hooded Coat
GSOU SNOW$118.4420 rev
Volcom Mens Primry Recycled Insulated Snowboard Jacket 10k Waterproof Ski Jacket Sealed Seams Moss Green X-Large
Volcom$168.268 rev
686 Mens Foundation Insulated Jacket - Breathable Thermal Clothing with Hood - Water & Weather Resistant - Moss Green Large
686$160.7316 rev
Trending
90-day click momentum686 Mens Foundation Insulated Jacket - Breathable Thermal Clothing with Hood - Water & Weather Resistant - Moss Green Large
686$160.734.8★
Columbia Mens Coreshot Shell Jacket Everblue/Black/Crushed Blue Large
Columbia$112.304.5★
Burton Mens Reserve 2-Layer Shell Jacket Waterproof Winter Snowboard Jacket for Layering with Hood & Tech Pockets Gray Cloud/Washed Lavender Medium
Burton$158.284.9★
686 Mens Geo Insulated Jacket - Breathable Thermal Clothing with Asymmetrical Look - Water & Weather Resistant - Limestone Colorblock Medium
686$197.394.8★
686 Mens Foundation Insulated Jacket - Breathable Thermal Clothing with Hood - Water & Weather Resistant - Sage Colorblock Medium
686$176.414.8★
What buyers say about snowboard jacket
What buyers praise and complain about, mined from review topics.What buyers love
“Keeps you warm”
“Fits to size”
“Solid quality”
“Good value for price”
“Perfect for the cool weather”
“Very comfortable”
“The fabric feels lightweight”
“There are plenty of pockets”
“Good material”
“Exactly what I wanted”
What buyers complain about
“Size down”
“Cheap quality”
“Used product”
“Came without zipper”
“Thinner than I thought”
“Not as warm as described”
“Too thin”
“Not durable enough”
“Also very wrinkled”
“only have one pocket that has a funky seem”
Top return reasons
Common questions
- Is snowboard jacket profitable to sell on Amazon United States?
- The niche generates $192K/yr across 295 tracked products. 1 of 117 products launched in the last 360 days are still selling. 90-day search growth is -91.9%. Flapen's verdict: Skip it (39/100).
- How competitive is the snowboard jacket niche?
- 38 brands and 146 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in snowboard jacket?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Product Condition. The return rate is 11.3% — above our launch gate.
- What does it cost to enter the snowboard jacket niche?
- Listings span $16.41–$312.35; the average listing price is $115.73 (sweet spot $15–$100). The average incumbent carries 2,347 reviews — the moat a new listing must climb.