Snowboard Jacket
FailDemand is soft, at -91.9% this quarter, so Snowboard Jacket is a Fail.
- Flapen Score
- 39 / 100Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 4539
- Market size
- $192K/yr1.0M searches / yr
- 90-day growth
- -91.9%search demand this quarter
- Competition
- 12%top-5 click share · 38 brands · 146 sellers
Flapen Score
Snowboard Jacket against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Snowboard Jacket is stronger. Inside it, weaker.
Market
The Snowboard Jacket market on Amazon at a glance
Shoppers on Amazon United States searched for Snowboard Jacket 1.0M times last year and spent an estimated $192K. The top 5 brands take 60% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -91.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $192K a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- -91.9%
- Conversion, latest week
- 0.2%
- Market size, estimated
- $192Ka year
- Top search term
- snowboard jacket264K searches a year
02 · Price
A sale here is worth $115.73.
Listings sell for $115.73 on average, from $16.41 to $312.35. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $115.73 that is $0 to $12K a year per listing.
- Average price
- $115.73above the $15 to $100 sweet spot
- Price range
- $16.41–$312.35
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$12K
- Returns
- 11.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #542 within Skiing. It carries 2,347 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 95%
- Out of stock, average day
- 10.7%
- Average rank
- #542in Skiing
- Average rating
- 4.52 starsAmazon United States average 4.42 stars
- Average reviews
- 2,347per listing
- Listings tracked
- 295
04 · Newcomers
1 of last year's 117 launches cleared the first-year sales bar.
117 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 117
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Snowboard Jacket products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 12% of clicks. An open shelf where new products get seen.
Brands
38 rising
Sellers
146
Top-5 brand share
60%
Top 20: 95%
Top-5 click share
12%
Top 20: 28%
Open market
41%
- Brand 115%
- Brand 214%
- Brand 39%
- Brand 48%
- Brand 57%
- Brand 66%
Demand
Snowboard Jacket search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 28.3× · 9 of 12 months tracked
Search terms
Top Snowboard Jacket search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- snowboard jacket264K/yr
- snowboard jacket men140K/yr
- snowboard jacket women94K/yr
- mens snowboard jacket104K/yr
- columbia ski jacket17K/yr
- columbia ski jacket men31K/yr
- womens snowboard jacket48K/yr
- snowboarding jacket women21K/yr
- columbia ski jacket women40K/yr
- womens ski jacket waterproof12K/yr
Reviews and returns
What reviews say buyers love and hate about Snowboard Jacket
We read the reviews and the return reasons for every product selling here.
“Size down”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Snowboard Jacket questions
Answered from the same tracked data.









