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Snow Suit for Men

Fail

Demand is soft, at -95.3% this quarter, so Snow Suit for Men is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$65K/yr606K searches / yr
90-day growth
-95.3%search demand this quarter
Competition
24%top-5 click share · 33 brands · 70 sellers

Flapen Score

Snow Suit for Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Snow Suit for Men is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Snow Suit for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Snow Suit for Men 606K times last year and spent an estimated $65K. The top 5 brands take 52% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 606K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -95.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
606K
Growth, 90 days vs prior 90
-95.3%
Conversion, latest week
0.1%
Market size, estimated
$65Ka year
Peak month
December40.6× the quietest month
Top search term
snow suit for men144K searches a year

02 · Price

A sale here is worth $97.08.

Listings sell for $97.08 on average, from $13.25 to $258.19. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $97.08 that is $10K to $24K a year per listing.

Average price
$97.08inside the $15 to $100 sweet spot
Price range
$13.25–$258.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$10K–$24K
Returns
8.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #3,524 within Skiing. It carries 1,774 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
95%
Out of stock, average day
11.1%
Average rank
#3,524in Skiing
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
1,774per listing
Listings tracked
85

04 · Newcomers

0 of last year's 27 launches cleared the first-year sales bar.

27 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
27
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Snow Suit for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

33 falling

Sellers

70

Top-5 brand share

52%

Top 20: 94%

Top-5 click share

24%

Top 20: 59%

Open market

42%

  • Brand 116%
  • Brand 214%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Snow Suit for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 40.6×

Search terms

Top Snow Suit for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • snow suit for men144K/yr
  • ski suit men85K/yr
  • mens snow suit83K/yr
  • snowsuit men42K/yr
  • snow suits for men32K/yr
  • mens ski suit35K/yr
  • mens snowsuit27K/yr
  • men snow suit35K/yr
  • ski outfits for men27K/yr
  • snow suit men20K/yr

Reviews and returns

What reviews say buyers love and hate about Snow Suit for Men

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Warmth”
13%of negative reviews mention “Warmth”
8.6%of orders come back
“Not that warm”
A buyer, on “Warmth”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Snow Suit for Men questions

Answered from the same tracked data.