Snow Pants Womens

Shoppers searched for this 11.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -96.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months

11.7M

Growth, 90 days vs prior 90

-96.6%

Conversion, latest week

0.4%

Market size, estimated

$1.8Ma year

Peak month

January76.1× the quietest month

Top search term

snow pants womens1.5M searches a year

Listings sell for $42.60 on average, from $10.78 to $165.62. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 500 to 750 of them. At $42.60 that is $21K to $32K a year per listing.

Average price

$42.60inside the $15 to $100 sweet spot

Price range

$10.78–$165.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

500–750

Revenue per listing a year

$21K–$32K

Returns

19.3%of orders · Amazon United States median 2.1%

72% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #691 within Skiing. It carries 6,579 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

99%

Out of stock, average day

1.0%

Average rank

#691in Skiing

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

6,579per listing

Listings tracked

140

26 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

26

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months