Snow Boots for Men

Shoppers searched for this 15.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -97.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

15.1M

Growth, 90 days vs prior 90

-97.9%

Conversion, latest week

0.1%

Market size, estimated

$1.3Ma year

Peak month

January86.4× the quietest month

Top search term

snow boots for men1.8M searches a year

Listings sell for $57.88 on average, from $12.00 to $147.44. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 250 to 500 of them. At $57.88 that is $14K to $29K a year per listing.

Average price

$57.88inside the $15 to $100 sweet spot

Price range

$12.00–$147.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

250–500

Revenue per listing a year

$14K–$29K

Returns

8.8%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #869 within Shoes. It carries 3,184 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

96%

Out of stock, average day

4.9%

Average rank

#869in Shoes

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

3,184per listing

Listings tracked

50

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

52 months