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Snorlax Onesie

Fail

Buyers convert on only 0.8% of searches, so Snorlax Onesie is a Fail.

Flapen Score
36
36 / 100
Ranks 14,149 of 16,930 Clothing, Shoes & Jewelry niches · −9 vs the category median of 45
Market size
$51K/yr171K searches / yr
90-day growth
-1.2%search demand this quarter
Competition
53%top-5 click share · 12 brands · 32 sellers

Flapen Score

Snorlax Onesie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Snorlax Onesie is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Snorlax Onesie market on Amazon at a glance

Shoppers on Amazon United States searched for Snorlax Onesie 171K times last year and spent an estimated $51K. The top 5 brands take 75% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -1.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
-1.2%
Conversion, latest week
0.8%
Market size, estimated
$51Ka year
Peak month
October13.5× the quietest month
Top search term
snorlax onesie40K searches a year

02 · Price

A sale here is worth $39.78.

Listings sell for $39.78 on average, from $17.81 to $107.68. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $39.78 that is $0 to $4K a year per listing.

Average price
$39.78inside the $15 to $100 sweet spot
Price range
$17.81–$107.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
7.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 27.9% of listings are out of stock. The average listing ranks #36,296 within Sleep & Lounge. It carries 1,592 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
96%
Out of stock, average day
27.9%
Average rank
#36,296in Sleep & Lounge
Average rating
4.58 starsAmazon United States average 4.42 stars
Average reviews
1,592per listing
Listings tracked
25

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Snorlax Onesie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

32

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

53%

Top 20: 93%

Open market

17%

  • Brand 133%
  • Brand 212%
  • Brand 311%
  • Brand 410%
  • Brand 510%
  • Brand 68%
  • Open — no brand owns it (6 brands, 17%)

Demand

Snorlax Onesie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 13.5×

Search terms

Top Snorlax Onesie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • snorlax onesie40K/yr
  • snorlax hat15K/yr
  • snorlax costume44K/yr
  • snorlax onesie adult38K/yr
  • snorlax pajamas10K/yr
  • snorlax beanie8K/yr
  • snorlax costume adult13K/yr
  • snorlax onsie3K/yr

Reviews and returns

What reviews say buyers love and hate about Snorlax Onesie

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
16%of negative reviews mention “Size-Overall”
7.1%of orders come back
“at the time it was way too big”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Snorlax Onesie questions

Answered from the same tracked data.