Is snoopy valentines profitable to sell on Amazon United States?

The niche generates $176K/yr across 41 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -18.2%. Flapen's verdict: Skip it (48/100).

How competitive is the snoopy valentines niche?

12 brands and 57 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in snoopy valentines?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.8%.

When does demand for snoopy valentines peak?

Demand peaks in Nov–Dec; the busiest month runs 4.4× the quietest.

What does it cost to enter the snoopy valentines niche?

Listings span $4.93–$88.90; the average listing price is $39.64 (sweet spot $15–$100). The average incumbent carries 245 reviews — the moat a new listing must climb.

snoopy valentines

Skip it

Soft demand (-18.2% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$39.64

avg listing price — sweet spot $15–$100

Review moat

Great245.37

avg incumbent reviews — the moat a new listing must climb

Price range

Great$4.93–$88.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$176K

$176K/yr · 291K searches

Brand share

Bad91%

top-5 brand share — brand-locked demand

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-18.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, snoopy valentines is a $176K/yr Amazon United States market (291K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

snoopy valentines market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $159K–$198K; units × avg price
Conversion rate: 1.5%
Avg BSR: #3,783
Page quality: 0%
Prime: 80%
Sponsored: 85%
Out of stock: 1.3%
Avg brand age: 36 months
Avg seller age: 160 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 flat

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

43%

Top 20: 77%

Open market

GNOCE58%
Peanuts26%
Fun Express3%
FLY FEI2%
MINISO2%
SALLY ROSE2%
Open — no brand owns it (6 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.2% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Open Trend

Top snoopy valentines search terms

snoopy jewelry60K/yr -18.1%0.4% conv.
snoopy necklace55K/yr -21.7%1.1% conv.
snoopy charm34K/yr -17.9%0.5% conv.
snoopy ring40K/yr -28.2%0.1% conv.
snoopy bracelet38K/yr -26.8%1.0% conv.
snoopy charms22K/yr +14.3%0.3% conv.
snoopy jewelry for women21K/yr -3.9%0.6% conv.
snoopy necklace for women13K/yr -17.3%1.1% conv.
snoopy bracelet for women8K/yr -13.5%0.9% conv.

All search terms

Top snoopy valentines products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GNOCE Peanuts Snoopy Hug White Diamond Ring for Women S925 Sterling Silver Ring for Her Wife Valentines Day Mothers Day Jewelry (9)

GNOCE$58.044.8★333 rev

GNOCE Peanuts Snoopy Hug White Diamond Ring for Women S925 Sterling Silver Ring for Her Wife Valentines Day Mothers Day Jewelry (7)

GNOCE$58.804.8★333 rev

Peanuts Snoopy Jewelry Sets for Teens Women 3 Pcs Set Gold Necklace Earrings Bracelets for Women Snoopy Gifts for Her

Peanuts$27.644.5★146 rev

Peanuts Snoopy Moon Cubic Zirconia Necklace for Women Official License 18 18k Gold Flash Plated

Peanuts$21.854.8★404 rev

GNOCE Peanuts Snoopy Statement Engagement Ring for Her 925 Sterling Silver Moissanite Half Eternity Ring for Women Promise Jewelry Gift for Wedding Anniversary Valentines-W/Gift Box (Silver 6)

GNOCE$74.920.0★0 rev

Newest

by launch date

GNOCE Peanuts Snoopy Statement Engagement Ring for Her 925 Sterling Silver Moissanite Half Eternity Ring for Women Promise Jewelry Gift for Wedding Anniversary Valentines-W/Gift Box (Silver 6)

GNOCE$74.920 rev

1mo ago

GNOCE Peanuts Snoopy Statement Engagement Ring for Her 925 Sterling Silver Moissanite Half Eternity Ring for Women Promise Jewelry Gift for Wedding Anniversary Valentines-W/Gift Box (Gold 8.5)

GNOCE$88.590 rev

1mo ago

Fun Express 1 1 1/2 Bulk 48 Pc. Peanuts Snoopy & Woodstock Enamel Charm Set

Fun Express$26.124 rev

4mo ago

Peanuts Snoopy Charm Bracelet Official License 7.5+1 Fashion Bracelet with 5 Flying Ace Snoopy and Woodstock Charms

Peanuts$22.7527 rev

1y ago

GNOCE Peanuts Woodstock Ring for Women 18k Gold Plated Ring for Her Wife Valentines Day Mothers Day Jewelry (5)

GNOCE$83.583 rev

1y ago

What buyers say about snoopy valentines

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“good quality bracelet”

Size-Overall13%

“Fits good”

Gifting Purpose12%

“Christmas gift”

Value For Money11%

“It's a decent value considering it's officially licensed”

Chain/Key Quality7%

“box chain are quite sturdy”

Color4%

“The charms are vibrant”

Durability3%

“feel quite durable”

Advertised Vs Actual Product2%

“As expected”

Soft Feel2%

“really soft”

Rusts/Corrodes1%

“My favorite every day bracelet it does not rust”

What buyers complain about

Size-Overall33%

“Smaller than expected”

Durability15%

“Did not last”

Quality-Overall12%

“Looks cheap”

Value For Money6%

“Not good product for the price”

Color6%

“Turned black within a week”

Thickness4%

“just wish it was a bit thicker”

Ease Of Use2%

“Snoopy became one-legged way too easily”

Weight Heavy2%

“it is a little heavy”

Material Quality1%

“Cheap material that fell apart within HOURS of receiving”

Advertised Vs Actual Product1%

“Doesn't look like the photo”

Top return reasons

Size-Overall60%

Advertised Vs Actual Product5%

Quality-Overall4%

Chain/Key Quality4%

Value For Money3%

Defective Material/Parts3%

Wrist Fit2%

Material Quality2%

Color2%

Wrong Dimensions2%

Common questions

Is snoopy valentines profitable to sell on Amazon United States?: The niche generates $176K/yr across 41 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -18.2%. Flapen's verdict: Skip it (48/100).
How competitive is the snoopy valentines niche?: 12 brands and 57 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in snoopy valentines?: Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 1.8%.
When does demand for snoopy valentines peak?: Demand peaks in Nov–Dec; the busiest month runs 4.4× the quietest.
What does it cost to enter the snoopy valentines niche?: Listings span $4.93–$88.90; the average listing price is $39.64 (sweet spot $15–$100). The average incumbent carries 245 reviews — the moat a new listing must climb.