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Snoopy Keychain

Fail

Buyers convert on only 1.3% of searches, so Snoopy Keychain is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$137K/yr599K searches / yr
90-day growth
-16.1%search demand this quarter
Competition
41%top-5 click share · 17 brands · 94 sellers

Flapen Score

Snoopy Keychain against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Snoopy Keychain is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Snoopy Keychain market on Amazon at a glance

Shoppers on Amazon United States searched for Snoopy Keychain 599K times last year and spent an estimated $137K. The top 5 brands take 72% of clicks. Demand peaks in Aug–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 599K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $137K a year.

Searches, last 12 months
599K
Growth, 90 days vs prior 90
-16.1%
Conversion, latest week
1.3%
Market size, estimated
$137Ka year
Peak month
December2.5× the quietest month
Top search term
snoopy keychain380K searches a year

02 · Price

A sale here is worth $18.11.

Listings sell for $18.11 on average, from $5.56 to $84.28. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $18.11 that is $5K to $9K a year per listing.

Average price
$18.11inside the $15 to $100 sweet spot
Price range
$5.56–$84.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
2.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #22,127 within Accessories. It carries 632 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
97%
Out of stock, average day
5.2%
Average rank
#22,127in Accessories
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
632per listing
Listings tracked
35

04 · Newcomers

4 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
4Amazon's first-year sales bar
Average brand age
30 months

Products

Top Snoopy Keychain products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

94

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

41%

Top 20: 85%

Open market

23%

  • Brand 128%
  • Brand 219%
  • Brand 39%
  • Brand 48%
  • Brand 58%
  • Brand 65%

Demand

Snoopy Keychain search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Snoopy Keychain search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • snoopy keychain380K/yr
  • snoopy bag charm50K/yr
  • snoopy keychain plush29K/yr
  • snoopy plush keychain26K/yr
  • snoopy key chain26K/yr
  • peanuts keychain15K/yr
  • snoopy purse charm12K/yr
  • charlie brown keychain9K/yr
  • snoopy keychains9K/yr
  • keychain snoopy8K/yr

Reviews and returns

What reviews say buyers love and hate about Snoopy Keychain

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Size-Overall”
2.4%of orders come back
“Larger than I expected”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Snoopy Keychain questions

Answered from the same tracked data.