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Snoopy Hat

Fail

Shoppers spend an estimated $18K a year here, so Snoopy Hat is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$18K/yr135K searches / yr
90-day growth
+25.5%search demand this quarter
Competition
49%top-5 click share · 9 brands · 24 sellers

Flapen Score

Snoopy Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Snoopy Hat is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Snoopy Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Snoopy Hat 135K times last year and spent an estimated $18K. The top 5 brands take 90% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
+25.5%
Conversion, latest week
0.5%
Market size, estimated
$18Ka year
Top search term
snoopy hat86K searches a year

02 · Price

A sale here is worth $24.68.

Listings sell for $24.68 on average, from $14.69 to $35.53. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $24.68 that is $0 to $2K a year per listing.

Average price
$24.68inside the $15 to $100 sweet spot
Price range
$14.69–$35.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #8,514 within Baseball Caps. It carries 374 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
72%
Out of stock, average day
7.5%
Average rank
#8,514in Baseball Caps
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
374per listing
Listings tracked
32

04 · Newcomers

0 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Snoopy Hat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

24

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

49%

Top 20: 89%

Open market

6%

  • Brand 151%
  • Brand 217%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (3 brands, 6%)

Demand

Snoopy Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '26DecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 2.9× · 7 of 12 months tracked

Search terms

Top Snoopy Hat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • snoopy hat86K/yr
  • snoopy baseball cap10K/yr
  • snoopy hats for women9K/yr
  • snoopy cap8K/yr
  • snoopy hats7K/yr
  • snoopy hats for men6K/yr
  • peanuts hat6K/yr
  • snoopy baseball hat4K/yr

Reviews and returns

What reviews say buyers love and hate about Snoopy Hat

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Quality-Overall”
42%of negative reviews mention “Color”
3.0%of orders come back
“i just don't know why the picture is black”
A buyer, on “Color”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Snoopy Hat questions

Answered from the same tracked data.