Smurf Hat

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months

68K

Growth, 90 days vs prior 90

+9.3%

Conversion, latest week

5.7%

Market size, estimated

$63Ka year

Peak month

October27.1× the quietest month

Top search term

smurf hat46K searches a year

Listings sell for $16.19 on average, from $5.78 to $26.52. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $16.19 that is $2K to $4K a year per listing.

Average price

$16.19inside the $15 to $100 sweet spot

Price range

$5.78–$26.52

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

7.3%of orders · Amazon United States median 2.1%

44% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #8,722 within Headwear. It carries 659 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

44%

Prime listings

80%

Out of stock, average day

20.0%

Average rank

#8,722in Headwear

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

659per listing

Listings tracked

25

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

54 months