Smoking Jacket

Shoppers searched for this 311K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $40K a year.

Searches, last 12 months

311K

Growth, 90 days vs prior 90

-24.4%

Conversion, latest week

0.1%

Market size, estimated

$40Ka year

Peak month

December4.4× the quietest month

Top search term

smoking jacket89K searches a year

Listings sell for $85.14 on average, from $26.81 to $169.00. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $85.14 that is $0 to $9K a year per listing.

Average price

$85.14inside the $15 to $100 sweet spot

Price range

$26.81–$169.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$9K

Returns

17.0%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #596 within Robes, Capes & Jackets. It carries 1,790 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

89%

Out of stock, average day

2.5%

Average rank

#596in Robes, Capes & Jackets

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

1,790per listing

Listings tracked

70

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

52 months