Is smoking jacket profitable to sell on Amazon United States?

The niche generates $40K/yr across 70 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -24.4%. Flapen's verdict: Skip it (38/100).

How competitive is the smoking jacket niche?

18 brands and 30 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in smoking jacket?

Top complaints mined from reviews: Size-Overall, Value For Money, Material Quality. The return rate is 17.0% — above our launch gate.

When does demand for smoking jacket peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 4.4× the quietest.

What does it cost to enter the smoking jacket niche?

Listings span $26.81–$169.00; the average listing price is $85.14 (sweet spot $15–$100). The average incumbent carries 1,790 reviews — the moat a new listing must climb.

smoking jacket

Skip it

High returns (17.0%) — this niche doesn't clear our bar today.

Competition

Great30%

top-5 click share — an open shelf

Avg price

Great$85.14

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Price range

Good$26.81–$169.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,790.29

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-24.4%

90-day search growth — must beat 0% to launch

Market size

Bad$40K

$40K/yr · 311K searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Returns

Bad17.0%

return rate — above 5% kills the launch gate

Signals High Returns High Price

According to Flapen's Amazon United States niche tracking, smoking jacket is a $40K/yr Amazon United States market (311K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

smoking jacket market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $64K–$85K; units × avg price
Conversion rate: 0.1%
Avg BSR: #596
Page quality: 0%
Prime: 89%
Sponsored: 81%
Out of stock: 2.5%
Avg brand age: 52 months
Avg seller age: 190 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

18 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

30%

Top 20: 63%

Open market

20%

Apornipal41%
Lucasini11%
ZODICOS7%
Regency New York7%
THE FAM STUDIO7%
Generic7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.4% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.4×

Open Trend

Top smoking jacket search terms

smoking jacket89K/yr -15.5%0.1% conv.
smoking jacket for men90K/yr -27.2%0.1% conv.
mens smoking jacket38K/yr -15.4%0.1% conv.
smokers jacket16K/yr -35.0%0.0% conv.
mens smoking jacket robe20K/yr -39.9%0.1% conv.
mens smokers jacket7K/yr -31.7%0.1% conv.
smoking jacket robe8K/yr -21.0%0.1% conv.
smoking robe8K/yr -25.1%0.5% conv.
smokers jacket for men7K/yr -21.3%0.0% conv.
smoking robe for men6K/yr -30.6%0.0% conv.

All search terms

Top smoking jacket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Apornipal Mens Velvet Smoking Jacket Quilted Lapel Double Breasted Long Coat with Belt for Dinner Wedding Cosplay Party (Burgundy 44R)

Apornipal$68.314.2★179 rev

Regency New York Mens Black Smoking Jacket Large

Regency New York$130.664.3★380 rev

Mens Retro Velvet Smoking Jacket Hugh HEFNER Cosplay Costume Robe Blazer Dinner Wedding Coat (Burgundy XL)

ZODICOS$48.534.3★9 rev

Apornipal Mens Short Velvet Smoking Jacket Double Breasted Blazer with Quilted Shawl Collar for Wedding Party Dating (Wine Red 38R)

Apornipal$63.034.1★107 rev

Lucasini Mens Satin Smoking Jacket Fully Lined (S Burgundy Chinese Brocade)

Lucasini$71.804.5★119 rev

Newest

by launch date

Hugh HEFNER Velvet Smoking Jacket Vintage Wedding Party Dinner Blazer Tuxedo Coat for Men Robe (Red M)

Diajosa cos$49.186 rev

11mo ago

Mens Retro Velvet Smoking Jacket Hugh HEFNER Cosplay Costume Robe Blazer Dinner Wedding Coat (Burgundy XL)

ZODICOS$48.539 rev

12mo ago

Mens Retro Velvet Smoking Jacket Hugh HEFNER Cosplay Costume Robe Blazer Dinner Wedding Coat (Burgundy M)

ZODICOS$48.469 rev

12mo ago

Mens Burgundy Velvet Smoking Jacket with Blue Satin Quilted Collar | Luxury Belted Dinner & Party Host Robe Coat - Large

Generic$131.075 rev

2y ago

Men Luxury Velvet Navy Blue Hosting Christmas Party Smoking Jacket Burgundy Velvet Quilted Smoking Gown for cigar robe (US Alpha X-Large Regular Regular)

Generic$143.995 rev

2y ago

What buyers say about smoking jacket

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall33%

“Fit as expected”

Value For Money14%

“Very reasonable price”

Quality-Overall12%

“The overall quality of construction is also top notch”

Comfort-Overall9%

“Feels comfortable”

Material Quality5%

“very soft material”

Soft Feel4%

“It feels like a really comfy soft blanket”

Advertised Vs Actual Product3%

“Product was as expected at time of purchase”

Color2%

“and the color vwas nice”

Stitch/Finish/Polish2%

“Very lightweight and the stitching quality is good to go”

Durability1%

“Its durable and the fabric is nice and the closes well”

What buyers complain about

Size-Overall27%

“Too big”

Value For Money5%

“it's not worth a single dollar”

Material Quality4%

“Cheap material”

Sleeve Fit4%

“sleeves were too long will have to get altered for fit”

Smell4%

“it smells weird”

Durability4%

“4 broke in a week”

Quality-Overall4%

“Cheap”

Comfort-Overall3%

“I was iffy about the sizes at first”

Product Condition3%

“Received used suit”

Pockets/Compartments3%

“Inner pocket on mine is already ripping”

Top return reasons

Size-Overall58%

Shoulder Fit7%

Sleeve Fit6%

Waist Fit4%

Length4%

Chest Fit4%

Material Quality3%

Arm Fit3%

Advertised Vs Actual Product2%

Quality-Overall1%

Common questions

Is smoking jacket profitable to sell on Amazon United States?: The niche generates $40K/yr across 70 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -24.4%. Flapen's verdict: Skip it (38/100).
How competitive is the smoking jacket niche?: 18 brands and 30 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in smoking jacket?: Top complaints mined from reviews: Size-Overall, Value For Money, Material Quality. The return rate is 17.0% — above our launch gate.
When does demand for smoking jacket peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 4.4× the quietest.
What does it cost to enter the smoking jacket niche?: Listings span $26.81–$169.00; the average listing price is $85.14 (sweet spot $15–$100). The average incumbent carries 1,790 reviews — the moat a new listing must climb.