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Smiski Hipper

Fail

The top 5 brands take 92% of clicks, so Smiski Hipper is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$99K/yr260K searches / yr
90-day growth
+7.4%search demand this quarter
Competition
68%top-5 click share · 8 brands · 72 sellers

Flapen Score

Smiski Hipper against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Smiski Hipper is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Smiski Hipper market on Amazon at a glance

Shoppers on Amazon United States searched for Smiski Hipper 260K times last year and spent an estimated $99K. The top 5 brands take 92% of clicks. Demand peaks in Jul–Aug–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months
260K
Growth, 90 days vs prior 90
+7.4%
Conversion, latest week
2.3%
Market size, estimated
$99Ka year
Peak month
July4.5× the quietest month
Top search term
smiski keychain146K searches a year

02 · Price

A sale here is worth $16.51.

Listings sell for $16.51 on average, from $9.87 to $28.60. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $16.51 that is $4K to $8K a year per listing.

Average price
$16.51inside the $15 to $100 sweet spot
Price range
$9.87–$28.60
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$8K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,561 within Keyrings, Keychains & Charms. It carries 646 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#1,561in Keyrings, Keychains & Charms
Average rating
4.55 starsAmazon United States average 4.42 stars
Average reviews
646per listing
Listings tracked
16

04 · Newcomers

4 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
30 months

Products

Top Smiski Hipper products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

$0$10K$20K$30K$39K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

72

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

68%

Top 20: 100%

Open market

4%

  • Smiski40%
  • POP MART17%
  • Sonny Angel16%
  • GEAR AID13%
  • BONICI7%
  • Dreams4%
  • Open — no brand owns it (2 brands, 4%)

Demand

Smiski Hipper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Prime Day '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug, Nov · busiest ÷ quietest = 4.5×

Search terms

Top Smiski Hipper search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • smiski keychain146K/yr
  • glow in the dark keychain48K/yr
  • smiski phone charm31K/yr
  • glow keychain10K/yr
  • smitski keychain6K/yr
  • smiski charm4K/yr
  • glow in dark keychain5K/yr
  • smiski key chain4K/yr
  • smiski figures keychain3K/yr
  • smiski keychain blind box3K/yr

Reviews and returns

What reviews say buyers love and hate about Smiski Hipper

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Brightness/Shine/Glow”
19%of negative reviews mention “Value For Money”
2.7%of orders come back
“Over priced,”
A buyer, on “Value For Money”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Smiski Hipper questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data