Smiling Friends

Shoppers searched for this 636K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -54.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months

636K

Growth, 90 days vs prior 90

-54.3%

Conversion, latest week

0.5%

Market size, estimated

$67Ka year

Peak month

December16.0× the quietest month

Top search term

smiling friends499K searches a year

Listings sell for $19.87 on average, from $8.59 to $33.39. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $19.87 that is $2K to $5K a year per listing.

Average price

$19.87inside the $15 to $100 sweet spot

Price range

$8.59–$33.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

0.6%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #34,780 within Sleep & Lounge. It carries 20 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

59%

Out of stock, average day

4.9%

Average rank

#34,780in Sleep & Lounge

Average rating

4.65 starsAmazon United States average 4.42 stars

Average reviews

20per listing

Listings tracked

17

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

1Amazon's first-year sales bar

Average brand age

33 months