smarty pants toy toy story 5
Skip itA small market ($9K/yr) — this niche doesn't clear our bar today.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Avg price
Incredible$27.11avg listing price — sweet spot $15–$100
Price range
Great$14.53–$46.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great254avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad79%top-5 click share — a locked-up shelf
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$9K$9K/yr · 37K searches
According to Flapen's Amazon United States niche tracking, smarty pants toy toy story 5 is a $9K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 46/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
smarty pants toy toy story 5 market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $20K–$27K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #7,960
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 75%
- Out of stock
- 26.9%
- Avg brand age
- 31 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
8
Sellers
59
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
4%
- eKids32%
- Disney20%
- Loungefly14%
- Funko14%
- Mattel13%
- Simba4%
- Open — no brand owns it (2 brands, 4%)
Top smarty pants toy toy story 5 search terms
- smarty pants toy toy story 514K/yr
- toy story 5 smarty pants9K/yr
- toy story smarty pants5K/yr
- smarty pants toy story 54K/yr
- smarty pants toy story4K/yr
Top smarty pants toy toy story 5 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Toy Story 5 Smarty Pants Silly Sound Maker for Toddlers Fun Toy Story Toys
eKids$23.594.5★22 rev
Loungefly Disney: Pixar - Toy Story 5 - Smarty Pants - Embroidered Smarty Pants Card Holder - 4 Card Slots with a Zippered Compartment Gift for Kids & Adults Collectible Wallets
Loungefly$26.365.0★1 rev
Funko Pop! Disney: Toy Story 5 - Smarty Pants - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Model Figure for Collectors and Display
Funko$14.534.9★12 rev
Mattel Disney and Pixar Toy Story 5 Jessie & Figures (Amazon Exclusive)
Mattel$41.324.5★67 rev
Disney Toy Story Boys Short Sleeve T-Shirt and Pants Set for Toddler and Little Kids
Disney$22.464.7★544 rev
Newest
by launch dateToy Story 5 Smarty Pants Silly Sound Maker for Toddlers Fun Toy Story Toys
eKids$23.5922 rev
Loungefly Disney: Pixar - Toy Story 5 - Smarty Pants - Embroidered Smarty Pants Card Holder - 4 Card Slots with a Zippered Compartment Gift for Kids & Adults Collectible Wallets
Loungefly$26.361 rev
Funko Pop! Disney: Toy Story 5 - Smarty Pants - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Model Figure for Collectors and Display
Funko$14.5312 rev
Mattel Disney and Pixar Toy Story 5 Jessie & Figures (Amazon Exclusive)
Mattel$41.3267 rev
Disney Pixar Toy Story 5 Smarty Pants Plush - Cuddly Toy (25 cm) from Toy Story Soft Stuffed Toy Gift Idea for Children & Fans from 0 Months
Simba$46.441 rev
Trending
90-day click momentumToy Story 5 Smarty Pants Silly Sound Maker for Toddlers Fun Toy Story Toys
eKids$23.594.5★
Loungefly Disney: Pixar - Toy Story 5 - Smarty Pants - Embroidered Smarty Pants Card Holder - 4 Card Slots with a Zippered Compartment Gift for Kids & Adults Collectible Wallets
Loungefly$26.365.0★
Funko Pop! Disney: Toy Story 5 - Smarty Pants - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Model Figure for Collectors and Display
Funko$14.534.9★
Mattel Disney and Pixar Toy Story 5 Jessie & Figures (Amazon Exclusive)
Mattel$41.324.5★
Disney Toy Story Boys Short Sleeve T-Shirt and Pants Set for Toddler and Little Kids
Disney$22.464.7★
What buyers say about smarty pants toy toy story 5
What buyers praise and complain about, mined from review topics.What buyers love
“The toy is fun”
“High quality, durable collectible toy”
“Great fit”
“Collectables”
“Exactly as expected”
“durable”
“Material seems to be made of quality products”
“Built really well and very sturdy”
“makes it a nice gift if youre buying for a fan”
“I want the kids to use their imagination”
What buyers complain about
“The playscale version is definitely bigger than this one”
“A bit expensive for my opinion”
“sometimes it doesn't seem to detect very well”
“Mr. Smarty Pants broke the first day”
“items received were 100% polyester”
“Not as described”
“things that make a ton of noise usually takes away from their creative play”
“Too Simple For Most Older Children”
“Her arms are a bit stiff”
“It totally looks like it would make sounds due to the buttons”
Top return reasons
Common questions
- Is smarty pants toy toy story 5 profitable to sell on Amazon United States?
- The niche generates $9K/yr across 12 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Skip it (46/100).
- How competitive is the smarty pants toy toy story 5 niche?
- 8 brands and 59 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in smarty pants toy toy story 5?
- Top complaints mined from reviews: Size-Overall, Value For Money, Functionality-Overall. The return rate is 1.1%.
- What does it cost to enter the smarty pants toy toy story 5 niche?
- Listings span $14.53–$46.44; the average listing price is $27.11 (sweet spot $15–$100). The average incumbent carries 254 reviews — the moat a new listing must climb.