Smartwool Base Layer Women

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -72.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months

219K

Growth, 90 days vs prior 90

-72.9%

Conversion, latest week

0.5%

Market size, estimated

$71Ka year

Peak month

December8.1× the quietest month

Top search term

smartwool base layer women57K searches a year

Listings sell for $63.28 on average, from $14.14 to $110.65. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $63.28 that is $0 to $6K a year per listing.

Average price

$63.28inside the $15 to $100 sweet spot

Price range

$14.14–$110.65

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

8.7%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,907 within Active Base Layers. It carries 2,227 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

99%

Out of stock, average day

0.0%

Average rank

#1,907in Active Base Layers

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

2,227per listing

Listings tracked

71

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months