Smartwool Base Layer Men

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -83.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months

85K

Growth, 90 days vs prior 90

-83.3%

Conversion, latest week

0.4%

Market size, estimated

$28Ka year

Peak month

December25.7× the quietest month

Top search term

smartwool base layer men44K searches a year

Listings sell for $81.11 on average, from $22.16 to $115.32. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $81.11 that is $0 to $8K a year per listing.

Average price

$81.11inside the $15 to $100 sweet spot

Price range

$22.16–$115.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$8K

Returns

7.3%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,761 within Active Base Layers. It carries 1,491 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

96%

Out of stock, average day

0.0%

Average rank

#2,761in Active Base Layers

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

1,491per listing

Listings tracked

76

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

59 months