Small White Purse

Shoppers searched for this 758K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +55.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $563K a year.

Searches, last 12 months

758K

Growth, 90 days vs prior 90

+55.2%

Conversion, latest week

2.7%

Market size, estimated

$563Ka year

Peak month

April4.7× the quietest month

Top search term

small white purse144K searches a year

Listings sell for $27.40 on average, from $9.05 to $186.72. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $27.40 that is $7K to $14K a year per listing.

Average price

$27.40inside the $15 to $100 sweet spot

Price range

$9.05–$186.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$7K–$14K

Returns

7.6%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #275 within Crossbody Bags. It carries 2,223 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#275in Crossbody Bags

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

2,223per listing

Listings tracked

59

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

2Amazon's first-year sales bar

Average brand age

32 months