Small Black Purse

Shoppers searched for this 6.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.

Searches, last 12 months

6.5M

Growth, 90 days vs prior 90

-9.3%

Conversion, latest week

0.5%

Market size, estimated

$1.3Ma year

Peak month

April1.6× the quietest month

Top search term

wrangler purse3.8M searches a year

Listings sell for $42.36 on average, from $21.90 to $74.87. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $42.36 that is $11K to $21K a year per listing.

Average price

$42.36inside the $15 to $100 sweet spot

Price range

$21.90–$74.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

250–500

Revenue per listing a year

$11K–$21K

Returns

4.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #4,090 within Crossbody Bags. It carries 795 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

0.5%

Average rank

#4,090in Crossbody Bags

Average rating

4.67 starsAmazon United States average 4.42 stars

Average reviews

795per listing

Listings tracked

101

14 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

7Amazon's first-year sales bar

Average brand age

34 months