slouchy beanies for women
Skip itSoft demand (-89.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$19.70avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Price range
Great$5.50–$57.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.3%return rate — above 5% kills the launch gate
Review moat
Bad6,502.73avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$13K$13K/yr · 90K searches
Growth
Bad-89.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, slouchy beanies for women is a $13K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
slouchy beanies for women market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $25K–$30K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #8,921
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 63%
- Out of stock
- 13.2%
- Avg brand age
- 46 months
- Avg seller age
- 154 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
26 rising
Sellers
82
Top-5 brand share
59%
Top 20: 96%
Top-5 click share
33%
Top 20: 67%
Open market
36%
- Spyder16%
- FURTALK16%
- FISFET10%
- Carhartt9%
- PAGE ONE8%
- The North Face5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -89.6% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 51.7×
Top slouchy beanies for women search terms
- pom pom beanie23K/yr
- pom beanie18K/yr
- pom pom beanies for women13K/yr
- beanie with pom pom8K/yr
- beanie for women with pom pom4K/yr
- pom beanie women7K/yr
- womens pom pom beanie10K/yr
- womens beanies with pom pom6K/yr
- pom pom beanie for women2K/yr
Top slouchy beanies for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FURTALK Womens Winter Beanie Hat Satin Lined Faux Fur Pom Pom Beanies Hat for Women Winter Warm Knit Hats Beige
FURTALK$13.944.6★3,146 rev
Beanies Women with Double Pom Pom Winter Hats for Women Cold Weather Warm Cable Knit Fleece Lined Cute Beanie Cap for Daily Use(Oatmeal)
FISFET$11.984.5★1,338 rev
Carhartt Womens Knit Pom-Pom Cuffed Beanie Black One Size
Carhartt$29.544.7★690 rev
FURTALK Winter Beanie Hats for Women Fleece Lined Pom Pom Knitted Warm Caps
FURTALK$14.774.7★2,748 rev
Spyder Womens Cable Knit Pom Pom Beanie with Ribbed Cuff Chalk One Size
Spyder$16.804.0★53 rev
Newest
by launch date
WDAIYEK Slouchy Chunky Knit Beanie with Pom Pom - Cozy Winter Bobble Hat for Women and Men Dark Green
WDAIYEK$13.0429 rev
Spyder Womens Cable Knit Pom Pom Beanie with Ribbed Cuff Chalk One Size
Spyder$16.8053 rev
Spyder Womens Cable Knit Pom Pom Beanie with Ribbed Cuff Taupe One Size
Spyder$21.3553 rev
Spyder Womens Cable Knit Pom Pom Beanie with Ribbed Cuff Black One Size
Spyder$17.4953 rev
Spyder Womens Chunky Knit Pom Pom Beanie with Ribbed Cuff Olive One Size
Spyder$34.697 rev
Trending
90-day click momentumSpyder Womens Cable Knit Pom Pom Beanie with Ribbed Cuff Taupe One Size
Spyder$21.354.0★
Adidas Womens Pom Pom Beanie Knit Ballie Hat Standard Fit
adidas$16.684.6★
Spyder Womens Cable Knit Pom Pom Beanie with Ribbed Cuff Black One Size
Spyder$17.494.0★
Spyder Womens Chunky Knit Pom Pom Beanie with Ribbed Cuff Olive One Size
Spyder$34.695.0★
Spyder Womens Cable Knit Pom Pom Beanie with Ribbed Cuff Chalk One Size
Spyder$16.804.0★
What buyers say about slouchy beanies for women
What buyers praise and complain about, mined from review topics.What buyers love
“Keeps me warm”
“Good quality”
“Fits great”
“The material feels soft”
“Super comfortable”
“Color was perfect”
“As pictured”
“Soft fleece lining. no scratchy feel”
“Gift- well received”
“Cute style”
What buyers complain about
“smallish”
“lack of quality control with some uneven seams”
“Fell apart before I had a chance to wear it”
“it has not stretched much”
“Made out of plastic. polyester”
“not warm”
“now cant use it”
“The material is slightly itchy when it touches my forehead”
“Waste of money”
“If you fold it up enough to stay out of your eyes, the silk lining is exposed and looks silly”
Top return reasons
Common questions
- Is slouchy beanies for women profitable to sell on Amazon United States?
- The niche generates $13K/yr across 49 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -89.6%. Flapen's verdict: Skip it (38/100).
- How competitive is the slouchy beanies for women niche?
- 26 brands and 82 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in slouchy beanies for women?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 4.3%.
- When does demand for slouchy beanies for women peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 51.7× the quietest.
- What does it cost to enter the slouchy beanies for women niche?
- Listings span $5.50–$57.06; the average listing price is $19.70 (sweet spot $15–$100). The average incumbent carries 6,503 reviews — the moat a new listing must climb.