Is slouchy beanie for men profitable to sell on Amazon United States?

The niche generates $37K/yr across 69 tracked products. 5 of 14 products launched in the last 360 days are still selling. 90-day search growth is -55.9%. Flapen's verdict: Skip it (44/100).

How competitive is the slouchy beanie for men niche?

45 brands and 64 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 40% of demand.

What do buyers complain about in slouchy beanie for men?

Top complaints mined from reviews: Size-Overall, Stretchability/Expandability/Elasticity, Thickness. The return rate is 2.8%.

When does demand for slouchy beanie for men peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 13.8× the quietest.

What does it cost to enter the slouchy beanie for men niche?

Listings span $6.99–$26.60; the average listing price is $14.38 (sweet spot $15–$100). The average incumbent carries 6,371 reviews — the moat a new listing must climb.

slouchy beanie for men

Skip it

Soft demand (-55.9% this quarter) — this niche doesn't clear our bar today.

Brand share

Incredible40%

top-5 brand share — no brand owns this niche

Competition

Great33%

top-5 click share — an open shelf

Avg price

Good$14.38

avg listing price — sweet spot $15–$100

Price range

Good$6.99–$26.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good2.8%

return rate — above 5% kills the launch gate

Review moat

Bad6,371.43

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$37K

$37K/yr · 182K searches

Growth

Bad-55.9%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, slouchy beanie for men is a $37K/yr Amazon United States market (182K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

slouchy beanie for men market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $58K–$72K; units × avg price
Conversion rate: 1.4%
Avg BSR: #458
Page quality: 0%
Prime: 97%
Sponsored: 83%
Out of stock: 8.2%
Avg brand age: 48 months
Avg seller age: 154 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

45 rising

Sellers

Top-5 brand share

40%

Top 20: 80%

Top-5 click share

33%

Top 20: 65%

Open market

56%

Vgogfly11%
BEVTEE9%
Revony8%
TOP-EX7%
Tough Headwear6%
CHARM4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -55.9% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 13.8×

Open Trend

Top slouchy beanie for men search terms

slouchy beanie for men43K/yr -62.5%1.5% conv.
long beanie14K/yr -59.0%1.2% conv.
mens slouchy beanie11K/yr -43.2%1.1% conv.
slouch hat men5K/yr +3.3%0.3% conv.
slouchy beanies for men17K/yr -63.6%0.6% conv.
long beanie for men8K/yr -52.3%1.4% conv.
mens slouchy beanies15K/yr -69.5%1.1% conv.
slouchy6K/yr -4.4%0.2% conv.
baggy beanie6K/yr -44.8%1.3% conv.
slouch beanies for men5K/yr -49.3%0.8% conv.

All search terms

Top slouchy beanie for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BEVTEE Cotton Slouchy Beanie for Men 4 Packs Skull Caps Lightweight for Winter Chemo Hats for Women Gift Fashion(Black + Light Off-White + Heather Grey + Navy Blue)

BEVTEE$9.404.4★143 rev

Vgogfly Slouchy Beanie for Men Winter Hats for Guys Cool Beanies Mens Lined Knit Warm Thick Skully Stocking Binie Hat Black/Dark Grey

Vgogfly$11.834.7★9,106 rev

Warm Slouchy Beanie Hat - Deliciously Soft Daily Beanie in Fine Knit Black One Size

Revony$16.804.4★5,081 rev

FORBUSITE Mens Slouchy Long Oversized Beanie Hat Black Knit Cap for Summer Winter

FORBUSITE$14.944.5★6,124 rev

Century Star Cotton Slouchy Beanie Hat Stretch Hip-Hop Warm Skull Caps Unisex Baggy Lightweight Beanie for Women 01 Black One Size

Century Star$8.014.5★2,936 rev

Newest

by launch date

THINDUST 2Pcs Summer Mesh Breathable Skull Beanie - Soft Stretchy Slouchy Beanie Hat Men Women for Running Cycling Gym

THINDUST$12.8050 rev

4mo ago

choshion 100% Cotton Beanie Lengthen Cuffed Beanies Knit Winter Hats for Men Women Soft Warm Ski Hat Unisex Knitted Skull Cap

choshion$11.2678 rev

9mo ago

Spyder Mens Reversible Slouch Beanie Polar One Size

Spyder$16.3647 rev

10mo ago

BEVTEE Cotton Slouchy Beanie for Men 4 Packs Skull Caps Lightweight for Winter Chemo Hats for Women Gift Fashion(Black + Light Off-White + Heather Grey + Navy Blue)

BEVTEE$9.40143 rev

10mo ago

BIAOTN Wool Slouchy Beanies Hats Men 2Pcs Black Graphite Thin Slouch Carhart Beanie Women Men for Sleeping Running Workout for Mom Dad Wife Husband People with Cancer.

BIAOTN$9.1251 rev

1y ago

What buyers say about slouchy beanie for men

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall14%

“Fits great”

Warmth13%

“Cute and warm”

Quality-Overall11%

“really well made”

Comfort-Overall9%

“comfortable to wear”

Material Quality5%

“Material is durable”

Value For Money5%

“Great value”

Color4%

“Beautiful colors”

Soft Feel4%

“Extremely Soft”

Weight Light4%

“Good lightweight toppers”

Advertised Vs Actual Product3%

“As advertised”

What buyers complain about

Size-Overall23%

“Extremely big”

Stretchability/Expandability/Elasticity4%

“Okay, elastic band could be better”

Thickness4%

“Thinner than expected”

Advertised Vs Actual Product3%

“Didnt look like the picture”

Quality-Overall2%

“This is not quality”

Material Quality2%

“Yuk material”

Stitch/Finish/Polish2%

“poor workmanship of stitches”

Value For Money2%

“expensive”

Color2%

“Wish they had more colors”

Machine Wash Suitability1%

“the were all peeling after one wash”

Top return reasons

Size-Overall59%

Color7%

Material Quality6%

Advertised Vs Actual Product5%

Length4%

Shape/Style3%

Thin2%