slouchy beanie
Skip itSoft demand (-57.9% this quarter) — this niche doesn't clear our bar today.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Avg price
Good$14.42avg listing price — sweet spot $15–$100
Price range
Good$7.65–$26.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay4.2%return rate — above 5% kills the launch gate
Review moat
Okay3,735.66avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$35K$35K/yr · 219K searches
Growth
Bad-57.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, slouchy beanie is a $35K/yr Amazon United States market (219K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
slouchy beanie market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $43K–$58K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #292
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 91%
- Out of stock
- 6.5%
- Avg brand age
- 46 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
41 falling
Sellers
49
Top-5 brand share
39%
Top 20: 80%
Top-5 click share
35%
Top 20: 62%
Open market
56%
- Century Star10%
- BEVTEE9%
- Revony8%
- FURTALK6%
- REDESS6%
- JarseHera5%
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -57.9% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 8.9×
Top slouchy beanie search terms
- slouchy beanie161K/yr
- slouch beanie for women17K/yr
- slouchy beanies13K/yr
- slouchy hat11K/yr
- slouch hats for women16K/yr
Top slouchy beanie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BEVTEE Cotton Slouchy Beanie for Men 4 Packs Skull Caps Lightweight for Winter Chemo Hats for Women Gift Fashion(Black + Light Off-White + Heather Grey + Navy Blue)
BEVTEE$9.404.4★143 rev
Century Star Cotton Slouchy Beanie Hat Stretch Hip-Hop Warm Skull Caps Unisex Baggy Lightweight Beanie for Women 01 Black One Size
Century Star$8.014.5★2,936 rev
Warm Slouchy Beanie Hat - Deliciously Soft Daily Beanie in Fine Knit Black One Size
Revony$16.804.4★5,081 rev
REDESS Beanie Hat for Men and Women Winter Warm Hats Knit Slouchy Thick Skull Cap
REDESS$9.504.7★28,522 rev
FURTALK Slouchy Beanies for Women Winter Hats Soft Warm Beanie Hat Ladies Knitting Skull Beanies
FURTALK$12.894.4★1,376 rev
Newest
by launch date
ROYBENS Lightweight 100% Cotton Slouchy Beanie - Thin Breathable Summer Hat for Men Women Chemo Skull Cap Headwear Green M
ROYBENS$9.9340 rev
THINDUST 2Pcs Summer Mesh Breathable Skull Beanie - Soft Stretchy Slouchy Beanie Hat Men Women for Running Cycling Gym
THINDUST$12.8050 rev
ROYBENS 100% Cotton T-Shirt Beanie for Women Men Slouchy Beanies Soft Skull Cap Lightweight Sleep Hat & Chemo Headwear
ROYBENS$9.6184 rev
BEVTEE Cotton Slouchy Beanie for Men 4 Packs Skull Caps Lightweight for Winter Chemo Hats for Women Gift Fashion(Black + Light Off-White + Heather Grey + Navy Blue)
BEVTEE$9.40143 rev
EINSKEY Slouchy Beanie for Men Women Cotton Multipurpose Daily Headwear
EINSKEY$13.4411,303 rev
Trending
90-day click momentumROYBENS Lightweight 100% Cotton Slouchy Beanie - Thin Breathable Summer Hat for Men Women Chemo Skull Cap Headwear Green M
ROYBENS$9.934.5★
THINDUST 2Pcs Summer Mesh Breathable Skull Beanie - Soft Stretchy Slouchy Beanie Hat Men Women for Running Cycling Gym
THINDUST$12.803.9★
JarseHera Womens Slouchy Beanie polyester Chemo Caps Cancer Headwear Hats Turban
JarseHera$8.964.5★
ROYBENS 100% Cotton T-Shirt Beanie for Women Men Slouchy Beanies Soft Skull Cap Lightweight Sleep Hat & Chemo Headwear
ROYBENS$9.614.6★
Tough Headwear Slouchy Oversized Beanie Hat - Warm Winter Hats for Women - Stretch Fit Mens Beanie - Black Gray
Tough Headwear$10.704.5★
What buyers say about slouchy beanie
What buyers praise and complain about, mined from review topics.What buyers love
“It is WARM”
“fits exactly as it should”
“So comfortable”
“Theyre well made”
“keeps my hair smooth”
“Great neutral colors”
“Money well spent”
“Material is durable”
“Good lightweight toppers”
“Just what I needed”
What buyers complain about
“Extremely big”
“Poor quality”
“Thin with little slouch”
“looked stretched out”
“it's very deceiving from the pictures shown”
“Not as warm”
“Horrible quality material”
“.Not much of a hand at sewing”
“Shape was not universally flattering”
“The satin lining always shows”
Top return reasons
Common questions
- Is slouchy beanie profitable to sell on Amazon United States?
- The niche generates $35K/yr across 70 tracked products. 3 of 12 products launched in the last 360 days are still selling. 90-day search growth is -57.9%. Flapen's verdict: Skip it (42/100).
- How competitive is the slouchy beanie niche?
- 41 brands and 49 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 39% of demand.
- What do buyers complain about in slouchy beanie?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 4.2%.
- When does demand for slouchy beanie peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 8.9× the quietest.
- What does it cost to enter the slouchy beanie niche?
- Listings span $7.65–$26.60; the average listing price is $14.42 (sweet spot $15–$100). The average incumbent carries 3,736 reviews — the moat a new listing must climb.