Slouch Beanie

Shoppers searched for this 208K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -74.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months

208K

Growth, 90 days vs prior 90

-74.0%

Conversion, latest week

0.7%

Market size, estimated

$26Ka year

Peak month

December18.4× the quietest month

Top search term

columbia beanie70K searches a year

Listings sell for $17.21 on average, from $8.06 to $32.11. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $17.21 that is $0 to $2K a year per listing.

Average price

$17.21inside the $15 to $100 sweet spot

Price range

$8.06–$32.11

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.5%of orders · Amazon United States median 2.1%

53% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #4,063 within Skullies & Beanies. It carries 4,759 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

53%

Prime listings

94%

Out of stock, average day

12.1%

Average rank

#4,063in Skullies & Beanies

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

4,759per listing

Listings tracked

101

18 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

18

Successful launches

2Amazon's first-year sales bar

Average brand age

57 months