slouch beanie
Skip itSoft demand (-74.0% this quarter) — this niche doesn't clear our bar today.
Competition
Great23%top-5 click share — an open shelf
Avg price
Great$17.21avg listing price — sweet spot $15–$100
Price range
Good$8.06–$32.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Bad4,758.93avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$26K$26K/yr · 208K searches
Growth
Bad-74.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, slouch beanie is a $26K/yr Amazon United States market (208K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
slouch beanie market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $52K–$69K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #4,063
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 53%
- Out of stock
- 12.1%
- Avg brand age
- 57 months
- Avg seller age
- 141 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
30 rising
Sellers
135
Top-5 brand share
80%
Top 20: 96%
Top-5 click share
23%
Top 20: 51%
Open market
19%
- Columbia63%
- Spyder8%
- choshion3%
- The North Face3%
- Carhartt3%
- vidsel2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -74.0% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 18.4×
Top slouch beanie search terms
- columbia beanie70K/yr
- gorro columbia10K/yr
- columbia beanie men24K/yr
- uncuffed beanie9K/yr
- cuffless beanie11K/yr
- no fold beanie9K/yr
- columbia beanie women18K/yr
- no cuff beanie6K/yr
- columbia winter hats for men7K/yr
- beanie columbia5K/yr
Top slouch beanie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Columbia Mens Whirlibird Watch Cap Beanie Black/White One Size
Columbia$15.224.6★11,489 rev
Columbia Mens Watch Cap Black/Black One Size
Columbia$17.484.7★6,857 rev
Columbia Unisex Whirlibird Cuffed Beanie Collegiate Navy/Logo One Size
Columbia$15.274.8★3,075 rev
Columbia Unisex Lost Lager II Beanie Stone Green One Size
Columbia$19.304.5★310 rev
Columbia Unisex Whirlibird Cuffed Beanie Black/Graphite Marled/Logo One Size
Columbia$15.664.8★3,075 rev
Newest
by launch date
100% Cotton No Cuff Beanie Hat for Men Women Cuffless Soft Warm Unisex Ribbed Knit Winter Fisherman Skull Cap Black
ROYBENS$12.7452 rev
choshion 100% Cotton Beanie Hat for Men Women Cuffless Soft Knit Warm Winter Hats Fisherman Beanies Skull Cap Unisex Black
choshion$11.40108 rev
Spyder Mens Reversible Slouch Beanie Polar One Size
Spyder$16.3647 rev
Spyder Mens Fleece Lined Cuff Logo Beanie Khaki One Size
Spyder$15.4860 rev
100% Cotton Beanie Hat for Men Women - Soft Unisex Winter Knit Skull Cap Stretch Fit Fashion Fisherman Beanie Black
vidsel$11.1970 rev
Trending
90-day click momentumSpyder Mens Fleece Lined Cuff Logo Beanie Khaki One Size
Spyder$15.484.6★
Columbia Unisex Bora Bora Booney Sage One Size
Columbia$20.374.6★
Spyder Mens Reversible Slouch Beanie Polar One Size
Spyder$16.364.6★
Columbia Unisex PHG Patch Beanie Sahara/Tested Tough Box Deer One Size
Columbia$10.564.5★
100% Cotton No Cuff Beanie Hat for Men Women Cuffless Soft Warm Unisex Ribbed Knit Winter Fisherman Skull Cap Black
ROYBENS$12.744.4★
What buyers say about slouch beanie
What buyers praise and complain about, mined from review topics.What buyers love
“Toasty warm”
“not too tight”
“Excellent product”
“Comfortable to wear”
“Fair price”
“Good Material”
“It's very soft”
“Exactly as advertised”
“lightweight, which is nice,”
“The colors are neutral”
What buyers complain about
“HUGE SIZE”
“Poor quality”
“* Not thick enough for extreme cold alone”
“This hat is not warm at all”
“This is was a used product”
“A lot of seams that make them a little uncomfortable”
“has a breakin period”
“had a chemical type smell”
“very expensive”
“One of the caps has a hole in the top”
Top return reasons
Common questions
- Is slouch beanie profitable to sell on Amazon United States?
- The niche generates $26K/yr across 101 tracked products. 2 of 18 products launched in the last 360 days are still selling. 90-day search growth is -74.0%. Flapen's verdict: Skip it (36/100).
- How competitive is the slouch beanie niche?
- 30 brands and 135 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in slouch beanie?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 3.5%.
- When does demand for slouch beanie peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 18.4× the quietest.
- What does it cost to enter the slouch beanie niche?
- Listings span $8.06–$32.11; the average listing price is $17.21 (sweet spot $15–$100). The average incumbent carries 4,759 reviews — the moat a new listing must climb.