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Sloth Socks

Fail

Demand is soft, at -48.7% this quarter, so Sloth Socks is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$174K/yr260K searches / yr
90-day growth
-48.7%search demand this quarter
Competition
53%top-5 click share · 23 brands · 25 sellers

Flapen Score

Sloth Socks against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sloth Socks is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sloth Socks market on Amazon at a glance

Shoppers on Amazon United States searched for Sloth Socks 260K times last year and spent an estimated $174K. The top 5 brands take 66% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.1% of those searches ended in a purchase.

Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -48.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $174K a year.

Searches, last 12 months
260K
Growth, 90 days vs prior 90
-48.7%
Conversion, latest week
5.1%
Market size, estimated
$174Ka year
Peak month
November32.9× the quietest month
Top search term
sloth socks188K searches a year

02 · Price

A sale here is worth $13.00.

Listings sell for $13.00 on average, from $7.33 to $19.91. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $13.00 that is $3K to $7K a year per listing.

Average price
$13.00under the $15 to $100 sweet spot
Price range
$7.33–$19.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
$3K–$7K
Returns
1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 33.2% of listings are out of stock. The average listing ranks #57,559 within Socks & Hosiery. It carries 1,739 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
97%
Out of stock, average day
33.2%
Average rank
#57,559in Socks & Hosiery
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
1,739per listing
Listings tracked
31

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Sloth Socks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

25

Top-5 brand share

66%

Top 20: 97%

Top-5 click share

53%

Top 20: 89%

Open market

30%

  • Brand 120%
  • Brand 217%
  • Brand 317%
  • Brand 48%
  • Brand 54%
  • Brand 64%

Demand

Sloth Socks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 32.9×

Search terms

Top Sloth Socks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sloth socks188K/yr
  • sloth socks women45K/yr
  • sloth socks kids12K/yr
  • sloth fuzzy socks11K/yr
  • sloth fuzzy socks women4K/yr

Reviews and returns

What reviews say buyers love and hate about Sloth Socks

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Comfort-Overall”
16%of negative reviews mention “Size-Overall”
1.9%of orders come back
“very large”
A buyer, on “Size-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sloth Socks questions

Answered from the same tracked data.