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Slip Dress

Maybe

The top 5 brands take only 45% of clicks. But buyers convert on only 1.0% of searches, so Slip Dress is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 16,930 Clothing, Shoes & Jewelry niches · +12 vs the category median of 45
Market size
$528K/yr3.5M searches / yr
90-day growth
+45.8%search demand this quarter
Competition
29%top-5 click share · 29 brands · 41 sellers

Flapen Score

Slip Dress against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Slip Dress is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Slip Dress market on Amazon at a glance

Shoppers on Amazon United States searched for Slip Dress 3.5M times last year and spent an estimated $528K. The top 5 brands take 45% of clicks. Demand peaks in Jun–Oct. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +45.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $528K a year.

Searches, last 12 months
3.5M
Growth, 90 days vs prior 90
+45.8%
Conversion, latest week
1.0%
Market size, estimated
$528Ka year
Peak month
June2.4× the quietest month
Top search term
slip397K searches a year

02 · Price

A sale here is worth $14.66.

Listings sell for $14.66 on average, from $7.87 to $31.15. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $14.66 that is $4K to $7K a year per listing.

Average price
$14.66under the $15 to $100 sweet spot
Price range
$7.87–$31.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
7.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #88 within Lingerie. It carries 2,536 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#88in Lingerie
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
2,536per listing
Listings tracked
89

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 2 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
2 months

Products

Top Slip Dress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

$0$11K$21K$32K$42K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

41

Top-5 brand share

45%

Top 20: 95%

Top-5 click share

29%

Top 20: 55%

Open market

47%

  • LB LIFEBEST11%
  • AUHEGN10%
  • Amazon Essentials8%
  • Haysandy8%
  • Jones New York8%
  • Ellames7%

Demand

Slip Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Oct · busiest ÷ quietest = 2.4×

Search terms

Top Slip Dress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • slip397K/yr
  • slip dress505K/yr
  • half slips for women195K/yr
  • slip dress for women248K/yr
  • womens slip171K/yr
  • slip skirt369K/yr
  • white slip dress195K/yr
  • dress slip127K/yr
  • slip for women under dress141K/yr
  • womens slips132K/yr

Reviews and returns

What reviews say buyers love and hate about Slip Dress

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall32%−0.05

Size runs small

Too long

Way too short

Material Quality5%−0.04

The material is thin

Its more of a light weight t shirt material

Material not what expected

Thickness4%−0.02

Returned very thin

These are a little thick

The material is thicker than I like

Length4%−0.04

Not accurate to size at all or length

Long

It was too short

Advertised Vs Actual Product3%

False advertising

However the picture is misleading

Inaccurate description

Love

Size-Overall27%−0.05

not too tight

Fit great

fits as expected

Comfort-Overall12%+2.00

It's comfortable

Comfortable and light weight

Comfy to wear

Quality-Overall11%+0.99

Beautifully made

Good quality delivered quickly

Decent quality

Soft Feel7%

It's butter soft

Nice and soft

soft fabric

Material Quality6%−0.04

Great material

soft material

Durable material

Return

7.8% Return rate 65% Fixable by listing

Size-Overall41%▇█████

Size runs small

Too long

Way too short

Length23%█▇▇██▇

Not accurate to size at all or length

Long

It was too short

Waist Fit8%▇▇▅▆█▇

Thick uncomfortable waistband

waist is tight

Runs small in the waist

Material Quality6%▇███▇▇

The material is thin

Its more of a light weight t shirt material

Material not what expected

Color3%▆▇█▇▇▆

The item was nice just wasnt the color I expected

if you get a light color it might be a little see through

I want more colors

FAQ

Common Slip Dress questions

Answered from the same tracked data.