slip
Worth a lookShows no brand lock-in (top 5 brands take 46% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Price range
Great$7.87–$51.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.25avg listing price — sweet spot $15–$100
Market size
Good$587K$587K/yr · 4.2M searches
Growth
Good+41.3%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,464.35avg incumbent reviews — the moat a new listing must climb
Returns
Bad8.1%return rate — above 5% kills the launch gate
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, slip is a $587K/yr Amazon United States market (4.2M searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Jul–Oct. Verdict: Worth a look — 59/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
slip market data
- Units sold / yr
- 30K–40K
- avg 250–500/product
- Revenue / yr
- $458K–$610K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #188
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 0.3%
- Avg brand age
- 38 months
- Avg seller age
- 152 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
32 rising
Sellers
43
Top-5 brand share
46%
Top 20: 94%
Top-5 click share
28%
Top 20: 53%
Open market
48%
- LB LIFEBEST11%
- AUHEGN11%
- Amazon Essentials10%
- Haysandy7%
- Jones New York7%
- Ellames7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +41.3% search growth over the last 90 days.Peak months: Jul, Oct · busiest ÷ quietest = 2.1×
Top slip search terms
- slip397K/yr
- slip dress505K/yr
- half slips for women195K/yr
- slip dress for women248K/yr
- womens slip171K/yr
- slip skirt369K/yr
- white slip dress195K/yr
- dress slip127K/yr
- slip for women under dress141K/yr
- womens slips132K/yr
Top slip products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AUHEGN Full Slip For Women Under Dress Adjustable Spaghetti Strap Knee Length Slips Undergarment Nightwear White Medium
AUHEGN$11.854.6★8,568 rev
LB LIFEBEST Womens Full Slips Cami Long Spaghetti Strap Under Dress
LB LIFEBEST$12.334.6★8,007 rev
Ellames Womens 2 Pieces Half Slips for Under Dresses Satin Long Underskirt Half Slip Shirt Skirt Extender Black & Nude 27 Large
Ellames$14.604.5★1,378 rev
Qilitop 2 Packs Full Slip Spaghetti Strap Dresses for Women Under Dress Cami Halter Neck Tank Plus Size Slips No Static Adjustable Basic V Neck Sleeveless Nightgown Undergarment Black White M
Qilitop$13.064.6★332 rev
Amazon Essentials Womens Slim Fit Cotton Layering Slip Dress Pack of 2 Black/White Medium
Amazon Essentials$18.324.3★473 rev
Newest
by launch date
Amazon Essentials Womens Soft Modal Sleepwear Slip Dress Pearl X-Large
Amazon Essentials$12.34110 rev
Qilitop 2 Packs Full Slip Spaghetti Strap Dresses for Women Under Dress Cami Halter Neck Tank Plus Size Slips No Static Adjustable Basic V Neck Sleeveless Nightgown Undergarment Black White M
Qilitop$13.06332 rev
Amazon Essentials Womens Slim Fit Cotton Layering Slip Dress Pack of 2 Black/White Medium
Amazon Essentials$18.32473 rev
Amazon Essentials Womens Slim Fit Cotton Layering Slip Dress Pack of 2 Black/White Small
Amazon Essentials$19.48473 rev
Amazon Essentials Womens Slim Fit Cotton Layering Slip Dress Pack of 2 Brown/Light Camel Medium
Amazon Essentials$16.29473 rev
Trending
90-day click momentumAmazon Essentials Womens Soft Modal Sleepwear Slip Dress Pearl X-Large
Amazon Essentials$12.344.4★
Amazon Essentials Womens Slim Fit Cotton Layering Slip Dress Pack of 2 Black/White Small
Amazon Essentials$19.484.3★
Amazon Essentials Womens Slim Fit Cotton Layering Slip Dress Pack of 2 Black/White Medium
Amazon Essentials$18.324.3★
Amazon Essentials Womens Slim Fit Cotton Layering Slip Dress Pack of 2 Brown/Light Camel Medium
Amazon Essentials$16.294.3★
Jones New York womens Silky Touch 16 Anti-cling Above Knee Half Slip Nude Medium US
Jones New York$9.284.6★
What buyers say about slip
What buyers praise and complain about, mined from review topics.What buyers love
“not too tight”
“It's comfortable”
“Beautifully made”
“It's butter soft”
“soft material”
“Great Value”
“Exactly as described”
“perfect for long summer weight dresses”
“colors are very nice”
“The stretch and softness are so good”
What buyers complain about
“Size runs small”
“An uncomfortable material”
“These are a little thick”
“Not accurate to size at all or length”
“False advertising”
“Bad workmanship”
“if you get a light color it might be a little see through”
“Runs small in the waist”
“the straps were super long”
“would use a better elastic”
Top return reasons
Common questions
- Is slip profitable to sell on Amazon United States?
- The niche generates $587K/yr across 96 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +41.3%. Flapen's verdict: Worth a look (59/100).
- How competitive is the slip niche?
- 32 brands and 43 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in slip?
- Top complaints mined from reviews: Size-Overall, Material Quality, Thickness. The return rate is 8.1% — above our launch gate.
- When does demand for slip peak?
- Demand peaks in Jul–Oct; the busiest month runs 2.1× the quietest.
- What does it cost to enter the slip niche?
- Listings span $7.87–$51.01; the average listing price is $15.25 (sweet spot $15–$100). The average incumbent carries 2,464 reviews — the moat a new listing must climb.