Skip to content

Slip

Maybe

The top 5 brands take only 46% of clicks. But buyers convert on only 0.9% of searches, so Slip is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 16,930 Clothing, Shoes & Jewelry niches · +14 vs the category median of 45
Market size
$587K/yr4.2M searches / yr
90-day growth
+41.3%search demand this quarter
Competition
28%top-5 click share · 32 brands · 43 sellers

Flapen Score

Slip against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Slip is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Slip market on Amazon at a glance

Slip is a $587K a year market on Amazon United States, with 4.2M searches a year. The top 5 brands take 46% of clicks. Demand peaks in Jul–Oct. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 4.2M times a year and 0.9% buy. Search demand moved +41.3% in 90 days, so the market is growing into its $587K a year.

Search volume
4.2M
Search growth, 90 days
+41.3%
Conversion
0.9%
Market size
$587K

02 · Money

The money is there.

Shoppers bought 30K to 40K units at $15.25 on average, 250 to 500 per product. Units times price is $458K to $610K a year.

Units sold
30K–40K
Units per product
250–500
Average price
$15.25
Units × price
$458K–$610K

03 · Shelf

Brands here are settling in.

The average listing ranks #188. 100% of listings ship Prime. 89% of the shelf is sponsored, so budget for ads. The average listing is out of stock 0.3% of the time. The average brand has sold here for 38 months.

Average BSR
#188
Prime
100%
Sponsored
89%
Out of stock
0.3%
Average brand age
38 months

Products

Top Slip products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

$0$12K$23K$35K$47K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 rising

Sellers

43

Top-5 brand share

46%

Top 20: 94%

Top-5 click share

28%

Top 20: 53%

Open market

48%

  • LB LIFEBEST11%
  • AUHEGN11%
  • Amazon Essentials10%
  • Haysandy7%
  • Jones New York7%
  • Ellames7%

Demand

Slip search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct · busiest ÷ quietest = 2.1×

Search terms

Top Slip search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • slip397K/yr
  • slip dress505K/yr
  • half slips for women195K/yr
  • slip dress for women248K/yr
  • womens slip171K/yr
  • slip skirt369K/yr
  • white slip dress195K/yr
  • dress slip127K/yr
  • slip for women under dress141K/yr
  • womens slips132K/yr

Reviews and returns

What reviews say buyers love and hate about Slip

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.05

Size runs small

Too long

Weird fit

Material Quality5%−0.04

An uncomfortable material

Its more of a light weight t shirt material

Material not what expected

Thickness4%−0.02

These are a little thick

This slip is so thick

The material is thicker than I like

Length4%−0.05

Not accurate to size at all or length

Long

It was too short

Advertised Vs Actual Product3%

False advertising

However the picture is misleading

Inaccurate description

Love

Size-Overall27%−0.05

not too tight

Fit great

fits as expected

Comfort-Overall12%+1.97

It's comfortable

Comfy to wear

Comfortable and light weight

Quality-Overall12%+0.64

Beautifully made

Good quality delivered quickly

Decent quality

Soft Feel7%

It's butter soft

Nice and soft

soft fabric

Material Quality6%−0.04

soft material

Good material

Durable material

Return

8.1% Return rate 66% Fixable by listing

Size-Overall41%▇█████

Size runs small

Too long

Weird fit

Length22%█▇▇██▇

Not accurate to size at all or length

Long

It was too short

Waist Fit7%▇▇▆▆█▇

Runs small in the waist

waist is tight

But SIZE UP bc waistband is TIGHT

Material Quality6%▇▇█▇▇▇

An uncomfortable material

Its more of a light weight t shirt material

Material not what expected

Color3%▆▆█▇▇▆

FAQ

Common Slip questions

Answered from the same tracked data.