slides
Worth a lookShows a sweet-spot price point ($30.70 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$30.70avg listing price — sweet spot $15–$100
Price range
Great$9.48–$78.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Growth
Great+82.4%90-day search growth — must beat 0% to launch
Market size
Great$1.2M$1.2M/yr · 6.8M searches
Competition
Great36%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Bad6.3%return rate — above 6% kills the launch gate
Review moat
Bad14,534.23avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, slides is a $1.2M/yr Amazon United States market (6.8M searches/yr). The top 5 brands hold 50% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 65/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 40K–50K
- avg 750–1,000/product
- Revenue / yr
- $1.2M–$1.5M
- units × avg price
- Launch success
- 100%
- 6 of 6 new (360d)
- Conversion rate
- 0.6%
- Avg BSR
- #45
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.3%
- Avg brand age
- 45 months
- Avg seller age
- 131 days
Competition
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
22 falling
Sellers
64
Top-5 brand share
50%
Top 20: 98%
Top-5 click share
36%
Top 20: 79%
Open market
42%
- FITORY16%
- ODOLY11%
- KuaiLu8%
- DOCKERS8%
- adidas8%
- GUBARUN8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +82.4% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 2.7×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 47 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
FITORY Mens Sandals Arch Support Slides with Adjustable Buckle Straps and Cork Footbed Brown Size 10
FITORY$27.824.3★6,543 rev
ODOLY Mens Cork Footbed Slide Sandal Arch Support Summer Outdoor Sandals with Adjustable Buckle for Men Brown Oily EU44 / US10-10.5
ODOLY$24.684.5★153 rev
KuaiLu Mens Leather Flip Flops Arch Support Summer Beach Pool Water Thong Sandals Waterproof Essentials Walking Shoes Slip on Orthotic Casual Sport Cushioned Wide Slides Shower Slippers Khaki Size 11
KuaiLu$9.994.5★24,602 rev
GUBARUN Mens Sport Flip Flops Comfort Casual Thong Sandals Outdoor(Brown 1 11)
GUBARUN$26.884.4★40,238 rev
FITORY Mens Flip-Flops Thongs Sandals Comfort Slippers for Beach Gray Size 10
FITORY$9.484.4★37,505 rev
Newest
by launch date
adidas Unisex Shower Slide Sandal Core Black/Core Black/Core Black 10 US Men
adidas$17.7121,220 rev
adidas Adult Adilette Shower Core Black/White/Core Black 8
adidas$18.0821,220 rev
adidas Adult Adilette Shower Core Black/White/Core Black 13
adidas$18.1721,220 rev
Project Cloud Mens Sandals 100% Genuine Leather - Memory Foam Insole & Cork Footbed Slides for Men Footwear - Non-Slip Summer Sandals for Men & Lightweight Mens Slides (Heritage BROWNDUS-10D)
Project Cloud$39.471,554 rev
REEF Mens Sandals The Layback Tan 10
REEF$29.33198 rev
Trending
90-day click momentumadidas Adult Adilette Shower Core Black/White/Core Black 8
adidas$18.084.4★
Quiksilver Carver Suede Flip Flops for Men Arch Support Athletic Mens Sandals Size 6 to 16 Thong Mens Slides Tan/Solid 11 M US
Quiksilver$26.154.4★
Project Cloud Mens Sandals 100% Genuine Leather - Memory Foam Insole & Cork Footbed Slides for Men Footwear - Non-Slip Summer Sandals for Men & Lightweight Mens Slides (Heritage BROWNDUS-10D)
Project Cloud$39.474.0★
REEF Mens Sandals The Layback Tan 10
REEF$29.334.4★
Dockers Mens Newpage Outdoor Sport Sandal Memory Foam Grey 11 M
DOCKERS$32.784.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Very comfortable shoes”
“True to size and SUPER COMFY”
“Good value for money”
“Good quality shoes”
“These shoes are durable and look nice”
“are soft to the touch”
“Just as pictured”
“Great arch support”
“Easy to wear”
“Great color”
What buyers complain about
“Way too narrow”
“Broke easily”
“Also uncomfortable”
“Broken strap”
“Cheaply made”
“not soft”
“Very narrow toe box, very different”
“have caused my knees”
“cheap material”
“Shrinks”
Top return reasons
Common questions
- Is slides profitable to sell on Amazon United States?
- The niche generates $1.2M/yr across 47 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +82.4%. Flapen's verdict: Worth a look (65/100).
- How competitive is the slides niche?
- 22 brands and 64 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 50% of demand.
- What do buyers complain about in slides?
- Top complaints mined from reviews: Size-Overall, Durability, Comfort-Overall. The return rate is 6.3% — above our launch gate.
- When does demand for slides peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 2.7× the quietest.
- What does it cost to enter the slides niche?
- Listings span $9.48–$78.24; the average listing price is $30.70 (sweet spot $15–$100). The average incumbent carries 14,534 reviews — the moat a new listing must climb.
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