Slides

Shoppers searched for this 6.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +82.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months

6.8M

Growth, 90 days vs prior 90

+82.4%

Conversion, latest week

0.6%

Market size, estimated

$1.2Ma year

Peak month

June2.7× the quietest month

Top search term

mens sandals3.1M searches a year

Listings sell for $30.70 on average, from $9.48 to $78.24. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 750 to 1,000 of them. At $30.70 that is $23K to $31K a year per listing.

Average price

$30.70inside the $15 to $100 sweet spot

Price range

$9.48–$78.24

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

750–1,000

Revenue per listing a year

$23K–$31K

Returns

6.3%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #45 within Shoes. It carries 14,534 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#45in Shoes

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

14,534per listing

Listings tracked

47

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

6Amazon's first-year sales bar

Average brand age

45 months