Sleeping Cap for Men

Shoppers searched for this 228K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -32.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months

228K

Growth, 90 days vs prior 90

-32.7%

Conversion, latest week

3.5%

Market size, estimated

$99Ka year

Peak month

December4.3× the quietest month

Top search term

sleeping cap for men40K searches a year

Listings sell for $12.46 on average, from $6.00 to $24.98. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $12.46 that is $1K to $3K a year per listing.

Average price

$12.46under the $15 to $100 sweet spot

Price range

$6.00–$24.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

2.1%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #375 within Skullies & Beanies. It carries 4,028 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.2%

Average rank

#375in Skullies & Beanies

Average rating

4.30 starsAmazon United States average 4.42 stars

Average reviews

4,028per listing

Listings tracked

26

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months