sleeping beauty costume for girls
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Avg price
Incredible$25.91avg listing price — sweet spot $15–$100
Price range
Great$9.19–$76.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great35%top-5 click share — an open shelf
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Returns
Okay4.3%return rate — above 5% kills the launch gate
Review moat
Bad4,212.46avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$81K$81K/yr · 514K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, sleeping beauty costume for girls is a $81K/yr Amazon United States market (514K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 40/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
sleeping beauty costume for girls market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $104K–$130K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #353
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 90%
- Out of stock
- 10.0%
- Avg brand age
- 38 months
- Avg seller age
- 173 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
19 rising
Sellers
26
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
35%
Top 20: 70%
Open market
19%
- Disney48%
- ReliBeauty9%
- Aoiviss9%
- JerrisApparel8%
- SPUNICOS4%
- Luzlen4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.1% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 4.8×
Top sleeping beauty costume for girls search terms
- sleeping beauty dress75K/yr
- aurora dress for girls37K/yr
- princess aurora dress40K/yr
- aurora dress46K/yr
- aurora princess dress25K/yr
- sleeping beauty dress for girls13K/yr
- sleeping beauty costume31K/yr
- aurora costume for girls69K/yr
- aurora costume32K/yr
- sleeping beauty costume for girls86K/yr
Top sleeping beauty costume for girls products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disney Girls Princess Fantasy Gown Nightgown AURORA 4T
Disney$22.084.8★21,893 rev
Aoiviss Girls Princess Costume Dresses Pink Princess Dress Up Clothes with Accessories for Halloween Cosplay Carnival Party
Aoiviss$23.554.8★1,409 rev
Disney Girls Princess Fantasy Gown Nightgown AURORA 3T
Disney$21.714.8★21,893 rev
Disney Princess Aurora Toddler to Tween Girl Dresses Ruffle Short Sleeve Tutu Sparkle Tulle Skirt Summer Mesh Clothes Birthday Party Gift Casual Outfit Decoration Gradient Pink 4-5T
Disney$25.664.6★934 rev
Disney Princess Aurora Toddler Girl Dress White Pink Castle Floral Print Bow Tie Straps Smocked Sundress Birthday Park Summer Outfit Clothes 3-4T
Disney$22.524.8★908 rev
Newest
by launch dateDisney Girls Princess Fantasy Gown Nightgown AURORA 4T
Disney$22.0821,893 rev
Disney Princess Aurora Toddler to Tween Girl Dresses Ruffle Short Sleeve Tutu Sparkle Tulle Skirt Summer Mesh Clothes Birthday Party Gift Casual Outfit Decoration Gradient Pink 4-5T
Disney$25.66934 rev
Disney Princess Aurora Toddler to Tween Girl Dresses Ruffle Short Sleeve Tutu Sparkle Tulle Skirt Summer Mesh Clothes Birthday Party Gift Casual Outfit Holiday Decoration Gradient Pink 3-4T
Disney$26.11934 rev
Disney Princess Aurora Toddler Girl Dress White Pink Castle Floral Print Bow Tie Straps Smocked Sundress Birthday Park Summer Outfit Clothes 3-4T
Disney$22.52908 rev
Disney Princess Aurora Girls Dress White Pink Castle Floral Print Bow Tie Straps Smocked Sundress Kids Birthday Park Summer Outfit Clothes Size 6-7
Disney$22.04908 rev
Trending
90-day click momentum
Disney Girls Princess Fantasy Gown Nightgown BELLE SHINES 3 6
Disney$20.374.8★
Disney Princess Aurora Toddler Girl Romper With Tulle Skirt Overlay Ruffle Sleeves Jumpsuit with Bow Kids One Piece Outfit Summer Clothes 5-6 Years
Disney$23.024.6★
Disney Princess Aurora Toddler Girl Dress White Pink Castle Floral Print Bow Tie Straps Smocked Sundress Birthday Park Summer Outfit Clothes 3-4T
Disney$22.524.8★
Disney Princess Aurora Toddler to Tween Girl Dresses Ruffle Short Sleeve Tutu Sparkle Tulle Skirt Summer Mesh Clothes Birthday Party Gift Casual Outfit Decoration Gradient Pink 4-5T
Disney$25.664.6★
Disney Princess Aurora Toddler to Tween Girl Dresses Ruffle Short Sleeve Tutu Sparkle Tulle Skirt Summer Mesh Clothes Birthday Party Gift Casual Outfit Holiday Decoration Gradient Pink 3-4T
Disney$26.114.6★
What buyers say about sleeping beauty costume for girls
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“size is accurate”
“Good deal”
“Colors are bright”
“Its beautiful, the fabric is nice, fresh and comfortable for the summer”
“Nicer than expected”
“durable and super cute”
“Comfortable”
“Cute its a gift for grand daughter”
“It washed and dried well”
What buyers complain about
“Accessories are cheaply made”
“The bottom is a short”
“just ripped the other one off”
“My daughter is broader in the chest”
“after the neck stretched a bit”
“Looks very expensive”
“The lacey overlay is a little fragile”
“The sleeves and chest area elastic was too tight”
“Colors are off”
“Bad design”
Top return reasons
Common questions
- Is sleeping beauty costume for girls profitable to sell on Amazon United States?
- The niche generates $81K/yr across 50 tracked products. 4 of 16 products launched in the last 360 days are still selling. 90-day search growth is -7.1%. Flapen's verdict: Skip it (40/100).
- How competitive is the sleeping beauty costume for girls niche?
- 19 brands and 26 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in sleeping beauty costume for girls?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 4.3%.
- When does demand for sleeping beauty costume for girls peak?
- Demand peaks in Sep–Oct; the busiest month runs 4.8× the quietest.
- What does it cost to enter the sleeping beauty costume for girls niche?
- Listings span $9.19–$76.64; the average listing price is $25.91 (sweet spot $15–$100). The average incumbent carries 4,212 reviews — the moat a new listing must climb.