sleepers 6-9 months girl
Skip itA small market ($52K/yr) — this niche doesn't clear our bar today.
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Great$22.74avg listing price — sweet spot $15–$100
Price range
Great$12.05–$44.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good3.0%return rate — above 5% kills the launch gate
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad17,287.28avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-23.0%90-day search growth — must beat 0% to launch
Market size
Bad$52K$52K/yr · 177K searches
According to Flapen's Amazon United States niche tracking, sleepers 6-9 months girl is a $52K/yr Amazon United States market (177K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
sleepers 6-9 months girl market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $68K–$91K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #62
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 3.0%
- Avg brand age
- 39 months
- Avg seller age
- 161 days
Competition & brand share
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
25 rising
Sellers
26
Top-5 brand share
78%
Top 20: 99%
Top-5 click share
16%
Top 20: 38%
Open market
18%
- Gerber28%
- Simple Joys by Carter's28%
- Amazon Essentials10%
- Yoofoss7%
- Onesies Brand6%
- Burt's Bees Baby4%
- Open — no brand owns it (19 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 67 weeks — -23.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.6×
Top sleepers 6-9 months girl search terms
- 12 month sleepers boy19K/yr
- carters footie pajamas17K/yr
- 12 month boy sleepers14K/yr
- 12 month pjs10K/yr
- 3-6 month sleepers girl12K/yr
- baby boy pajamas 9-12 months11K/yr
- sleepers 12 months boy13K/yr
- pijamas para bebes 12 meses9K/yr
- baby boy sleepers 9-12 months11K/yr
- baby girl pjs 3-6 months7K/yr
Top sleepers 6-9 months girl products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Simple Joys by Carters Baby Boys Snug-Fit Footed Cotton Pajamas Pack of 3 Dinosaur/Animal 12 Months
Simple Joys by Carter's$25.854.7★48,657 rev
Amazon Essentials Unisex_baby Tight Fit Cotton Footed Pajama (2 Pack) Little Bunnies/Pale Blue 12 Months
Amazon Essentials$16.284.4★675 rev
Simple Joys By Carters Boys Snug-fit Footed Cotton Pajamas Baby And Toddler Sleepers Blue/Green Dino 12 Months US
Simple Joys by Carter's$25.494.7★48,657 rev
Gerber Baby Boys 4-pack Footed Pajamas And Toddler Sleepers Bears & Trucks Grey 12 Months US
Gerber$28.854.5★5,203 rev
Gerber Baby Boys 4-pack Footed Pajamas And Toddler Sleepers Dinosaurs Space Grey 12 Months US
Gerber$30.424.5★5,203 rev
Newest
by launch dateSimple Joys by Carters Baby Boys Snug-Fit Footed Cotton Pajamas Pack of 3 Dinosaur/Animal 12 Months
Simple Joys by Carter's$25.8548,657 rev
Simple Joys By Carters Boys Snug-fit Footed Cotton Pajamas Baby And Toddler Sleepers Blue/Green Dino 12 Months US
Simple Joys by Carter's$25.4948,657 rev
Simple Joys by Carters Baby and Toddler 3-Pack Snug-Fit Footed Cotton Pajamas
Simple Joys by Carter's$24.8148,657 rev
Simple Joys by Carters Baby Girls 2-Pack 2-Way Zip Textured Sleep and Play Plum/Floral 3-6 Months
Simple Joys by Carter's$16.411,181 rev
Simple Joys by Carters Baby Boys 3-Pack Flame Resistant Fleece Footed Pajamas Sleepwear animals green/stripe/mouse/buffalo check 12 Months
Simple Joys by Carter's$25.9052,330 rev
Trending
90-day click momentum
Amazon Essentials Unisex Babies Footed Sleep and Play Pack of 3 Dusty Rose/Dots/Stripe 3-6 Months
Amazon Essentials$18.974.6★
Yoofoss Baby Pajamas 100% Organic Cotton Baby Sleepers for 3-6 Month Boys Girls Clothes 3-Pack Soft infant Toddler Footed PJs with Mitten Cuffs Zipper Footies Pajamas
Yoofoss$23.704.7★
Yoofoss Baby Pajamas 100% Organic Cotton Baby Sleepers for 3-6 Month Boys Girls Clothes 3-Pack Soft infant Toddler Footed PJs with Mitten Cuffs Zipper Footies Pajamas
Yoofoss$25.284.7★
FIEMOL Baby Girl Sleepers 100% Cotton Footie Pajamas Newborn 0-3 3-6 6-9 Months with 2-Way Zipper & Mitten Cuffs Ultra Soft 2 Pack Footed PJs Baby Girl Clothes
FIEMOL$16.674.6★
HALO Sleepsack Supersoft Wearable Blanket Viscose Made from Bamboo Sleeping Bag for Babies 1.5 TOG 6 12 Months Medium Calm Sage
HALO$44.264.8★
What buyers say about sleepers 6-9 months girl
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable and soft”
“Amazing quality”
“The sizing is accurate”
“Amazingly soft and comfortable”
“Great value”
“comfortable material”
“keeps my baby warm”
“easy to zip up”
“Colors are beautiful”
“It really helps our baby sleep well”
What buyers complain about
“Does not fit well”
“Low quality”
“the zipper has already broken”
“Cheap material”
“Very thin material”
“broken after 2 months”
“do not stretch”
“not super soft”
“Arrived used”
“Too thin”
Top return reasons
Common questions
- Is sleepers 6-9 months girl profitable to sell on Amazon United States?
- The niche generates $52K/yr across 184 tracked products. 59 of 75 products launched in the last 360 days are still selling. 90-day search growth is -23.0%. Flapen's verdict: Skip it (42/100).
- How competitive is the sleepers 6-9 months girl niche?
- 25 brands and 26 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in sleepers 6-9 months girl?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Zipper Quality. The return rate is 3.0%.
- When does demand for sleepers 6-9 months girl peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the sleepers 6-9 months girl niche?
- Listings span $12.05–$44.26; the average listing price is $22.74 (sweet spot $15–$100). The average incumbent carries 17,287 reviews — the moat a new listing must climb.