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Sleepers 6-9 Months Girl

Fail

Shoppers spend an estimated $52K a year here, so Sleepers 6-9 Months Girl is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$52K/yr177K searches / yr
90-day growth
-23.0%search demand this quarter
Competition
16%top-5 click share · 25 brands · 26 sellers

Flapen Score

Sleepers 6-9 Months Girl against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sleepers 6-9 Months Girl is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sleepers 6-9 Months Girl market on Amazon at a glance

Shoppers on Amazon United States searched for Sleepers 6-9 Months Girl 177K times last year and spent an estimated $52K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -23.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months
177K
Growth, 90 days vs prior 90
-23.0%
Conversion, latest week
1.3%
Market size, estimated
$52Ka year
Peak month
November1.6× the quietest month
Top search term
12 month sleepers boy19K searches a year

02 · Price

A sale here is worth $22.74.

Listings sell for $22.74 on average, from $12.05 to $44.26. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $22.74 that is $0 to $2K a year per listing.

Average price
$22.74inside the $15 to $100 sweet spot
Price range
$12.05–$44.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #62 within Baby Boys. It carries 17,287 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
3.0%
Average rank
#62in Baby Boys
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
17,287per listing
Listings tracked
184

04 · Newcomers

59 of last year's 75 launches cleared the first-year sales bar.

75 products launched here in the last 12 months. 59 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
75
Successful launches
59Amazon's first-year sales bar
Average brand age
39 months

Products

Top Sleepers 6-9 Months Girl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

Brands

25 rising

Sellers

26

Top-5 brand share

78%

Top 20: 99%

Top-5 click share

16%

Top 20: 38%

Open market

18%

  • Brand 128%
  • Brand 228%
  • Brand 310%
  • Brand 47%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (19 brands, 18%)

Demand

Sleepers 6-9 Months Girl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Spike '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 1.6×

Search terms

Top Sleepers 6-9 Months Girl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 12 month sleepers boy19K/yr
  • carters footie pajamas17K/yr
  • 12 month boy sleepers14K/yr
  • 12 month pjs10K/yr
  • 3-6 month sleepers girl12K/yr
  • baby boy pajamas 9-12 months11K/yr
  • sleepers 12 months boy13K/yr
  • pijamas para bebes 12 meses9K/yr
  • baby boy sleepers 9-12 months11K/yr
  • baby girl pjs 3-6 months7K/yr

Reviews and returns

What reviews say buyers love and hate about Sleepers 6-9 Months Girl

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Soft Feel”
19%of negative reviews mention “Size-Overall”
3.0%of orders come back
“Does not fit well”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Sleepers 6-9 Months Girl questions

Answered from the same tracked data.