Sleep Token Shirt

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $275K a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

+1.5%

Conversion, latest week

0.7%

Market size, estimated

$275Ka year

Peak month

December11.0× the quietest month

Top search term

sleep token792K searches a year

Listings sell for $27.13 on average, from $11.82 to $59.98. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $27.13 that is $3K to $7K a year per listing.

Average price

$27.13inside the $15 to $100 sweet spot

Price range

$11.82–$59.98

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

1.5%of orders · Amazon United States median 2.1%

71% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #57,967 within T-Shirts. It carries 152 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

79%

Out of stock, average day

7.6%

Average rank

#57,967in T-Shirts

Average rating

4.64 starsAmazon United States average 4.42 stars

Average reviews

152per listing

Listings tracked

58

14 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

8Amazon's first-year sales bar

Average brand age

33 months