sleep token shirt
Worth a lookShows a sweet-spot price point ($27.13 avg), but weak search conversion (0.7%) keeps it on the watch list.
Avg price
Incredible$27.13avg listing price — sweet spot $15–$100
Review moat
Great151.98avg incumbent reviews — the moat a new listing must climb
Price range
Great$11.82–$59.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great29%top-5 click share — an open shelf
Returns
Great1.5%return rate — above 5% kills the launch gate
Market size
Good$275K$275K/yr · 1.4M searches
Growth
Okay+1.5%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, sleep token shirt is a $275K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
sleep token shirt market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- $339K–$407K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #57,967
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 71%
- Out of stock
- 7.6%
- Avg brand age
- 33 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
14 falling
Sellers
46
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
29%
Top 20: 67%
Open market
6%
- Rock Off officially licensed products39%
- Merch2rock18%
- Sleep Token14%
- 2Bhip13%
- Rocksax5%
- House Of Merch4%
- Open — no brand owns it (8 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 65 weeks — +1.5% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 11.0×
Top sleep token shirt search terms
- sleep token792K/yr
- sleep token merch319K/yr
- sleep token shirt206K/yr
- sleep token t shirt8K/yr
- sleeptoken merch17K/yr
- sleep token official merchandise8K/yr
- sleep token shirts8K/yr
- sleep token accessories7K/yr
- sleep token tshirt7K/yr
- sleep token gifts9K/yr
Top sleep token shirt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mens Sleep Token Butterflies T-Shirt Large Black
Rock Off officially licensed products$27.054.7★303 rev
Sleep Token Logo Black Black V2 Trucker Hat with Adjustable Mesh Back Black
Sleep Token$23.955.0★1 rev
Sleep Token Hoodie for Men & Women Front & Back Print Arcadia Black Hooded Fleece Pullover Sweatshirt
2Bhip$44.265.0★3 rev
Sleep Token Take Me Back to Eden Band Logo T-Shirt Beige
Rock Off officially licensed products$27.654.3★165 rev
Mens Sleep Token The Black Heart T-Shirt Medium Black
Rock Off officially licensed products$26.244.6★120 rev
Newest
by launch dateSleep Token Logo Black Black V2 Trucker Hat with Adjustable Mesh Back Black
Sleep Token$23.951 rev
Sleep Token Even in Arcadia Gothic Black T-Shirt
Sleep Token$24.2311 rev
Sleep Token Cover Art T-Shirt
Sleep Token$23.0114 rev
Sleep Token TPWBYT Sigil Asphalt T-Shirt
Sleep Token$22.564 rev
Sleep Token Hoodie for Men & Women Front & Back Print Arcadia Black Hooded Fleece Pullover Sweatshirt
2Bhip$44.263 rev
Trending
90-day click momentumSleep Token TPWBYT Sigil Asphalt T-Shirt
Sleep Token$22.565.0★
Sleep Token Logo Black Black V2 Trucker Hat with Adjustable Mesh Back Black
Sleep Token$23.955.0★
Sleep Token Even in Arcadia Gothic Black T-Shirt
Sleep Token$24.233.9★
Sleep Token Cover Art T-Shirt
Sleep Token$23.014.5★
Rock Off officially licensed products Sleep Token The Black Heart T Shirt Size XXL
Rock Off officially licensed products$26.594.6★
What buyers say about sleep token shirt
What buyers praise and complain about, mined from review topics.What buyers love
“Fits great”
“quality was typical band tee quality”
“Easy to assemble”
“it was worth the buy”
“Gift for mom”
“As described”
“I love the color”
“Look great, made well, and the band seems like it will last”
“Awesome design”
“I mean its an air freshener that smelled good for about 2 days”
What buyers complain about
“Not quite Lego quality”
“Size up”
“Not a lot of pieces if youre looking for the intrigue of assembly”
“the design is very blurry on both sides”
“Doesnt stay fresh too long”
“Not worth the money”
“Smells like someone wore it too en edm festival without deodorant”
“The print was blurry”
“I would have liked better instructions”
“Image on hat SIGNIFICANTLY smaller than it advertises”
Top return reasons
Common questions
- Is sleep token shirt profitable to sell on Amazon United States?
- The niche generates $275K/yr across 58 tracked products. 8 of 14 products launched in the last 360 days are still selling. 90-day search growth is +1.5%. Flapen's verdict: Worth a look (53/100).
- How competitive is the sleep token shirt niche?
- 14 brands and 46 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in sleep token shirt?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Assembly/Installation. The return rate is 1.5%.
- When does demand for sleep token shirt peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 11.0× the quietest.
- What does it cost to enter the sleep token shirt niche?
- Listings span $11.82–$59.98; the average listing price is $27.13 (sweet spot $15–$100). The average incumbent carries 152 reviews — the moat a new listing must climb.