Sleep Token Hoodie
FailDemand is soft, at -51.2% this quarter, so Sleep Token Hoodie is a Fail.
- Flapen Score
- 30 / 100Ranks 15,861 of 16,930 Clothing, Shoes & Jewelry niches · −15 vs the category median of 4530
- Market size
- $12K/yr177K searches / yr
- 90-day growth
- -51.2%search demand this quarter
- Competition
- 45%top-5 click share · 11 brands · 27 sellers
Flapen Score
Sleep Token Hoodie against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sleep Token Hoodie is stronger. Inside it, weaker.
Market
The Sleep Token Hoodie market on Amazon at a glance
Shoppers on Amazon United States searched for Sleep Token Hoodie 177K times last year and spent an estimated $12K. The top 5 brands take 92% of clicks. Flapen scores it 30 out of 100, a Fail.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -51.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.
- Searches, last 12 months
- 177K
- Growth, 90 days vs prior 90
- -51.2%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $12Ka year
- Top search term
- sleep token hoodie124K searches a year
02 · Price
A sale here is worth $50.27.
Listings sell for $50.27 on average, from $11.36 to $116.34. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $50.27 that is $0 to $5K a year per listing.
- Average price
- $50.27inside the $15 to $100 sweet spot
- Price range
- $11.36–$116.34
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$5K
- Returns
- 6.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
51% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #44,800 within Hoodies. It carries 297 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 51%
- Prime listings
- 63%
- Out of stock, average day
- 15.8%
- Average rank
- #44,800in Hoodies
- Average rating
- 4.62 starsAmazon United States average 4.42 stars
- Average reviews
- 297per listing
- Listings tracked
- 35
04 · Newcomers
2 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 15
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Sleep Token Hoodie products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
27
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
45%
Top 20: 84%
Open market
6%
- Brand 130%
- Brand 227%
- Brand 324%
- Brand 47%
- Brand 53%
- Brand 62%
- Open — no brand owns it (5 brands, 6%)
Demand
Sleep Token Hoodie search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 14.8× · 8 of 12 months tracked
Search terms
Top Sleep Token Hoodie search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sleep token hoodie124K/yr
- sleep token sweatshirt12K/yr
- sleeptoken hoodie6K/yr
- sleep token zip up hoodie4K/yr
- sleep token jacket6K/yr
- sleep token hoodies8K/yr
- sleep token sweater4K/yr
- sleep token hoodie men4K/yr
- sleep token hoodie women3K/yr
- sleeping token hoodie3K/yr
Reviews and returns
What reviews say buyers love and hate about Sleep Token Hoodie
We read the reviews and the return reasons for every product selling here.
“false advertising”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sleep Token Hoodie questions
Answered from the same tracked data.









