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Sleep Token Hoodie

Fail

Demand is soft, at -51.2% this quarter, so Sleep Token Hoodie is a Fail.

Flapen Score
30
30 / 100
Ranks 15,861 of 16,930 Clothing, Shoes & Jewelry niches · −15 vs the category median of 45
Market size
$12K/yr177K searches / yr
90-day growth
-51.2%search demand this quarter
Competition
45%top-5 click share · 11 brands · 27 sellers

Flapen Score

Sleep Token Hoodie against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sleep Token Hoodie is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sleep Token Hoodie market on Amazon at a glance

Shoppers on Amazon United States searched for Sleep Token Hoodie 177K times last year and spent an estimated $12K. The top 5 brands take 92% of clicks. Flapen scores it 30 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -51.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months
177K
Growth, 90 days vs prior 90
-51.2%
Conversion, latest week
0.1%
Market size, estimated
$12Ka year
Top search term
sleep token hoodie124K searches a year

02 · Price

A sale here is worth $50.27.

Listings sell for $50.27 on average, from $11.36 to $116.34. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $50.27 that is $0 to $5K a year per listing.

Average price
$50.27inside the $15 to $100 sweet spot
Price range
$11.36–$116.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
6.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

51% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #44,800 within Hoodies. It carries 297 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
51%
Prime listings
63%
Out of stock, average day
15.8%
Average rank
#44,800in Hoodies
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
297per listing
Listings tracked
35

04 · Newcomers

2 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Sleep Token Hoodie products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

27

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

45%

Top 20: 84%

Open market

6%

  • Brand 130%
  • Brand 227%
  • Brand 324%
  • Brand 47%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (5 brands, 6%)

Demand

Sleep Token Hoodie search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 14.8× · 8 of 12 months tracked

Search terms

Top Sleep Token Hoodie search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sleep token hoodie124K/yr
  • sleep token sweatshirt12K/yr
  • sleeptoken hoodie6K/yr
  • sleep token zip up hoodie4K/yr
  • sleep token jacket6K/yr
  • sleep token hoodies8K/yr
  • sleep token sweater4K/yr
  • sleep token hoodie men4K/yr
  • sleep token hoodie women3K/yr
  • sleeping token hoodie3K/yr

Reviews and returns

What reviews say buyers love and hate about Sleep Token Hoodie

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Advertised Vs Actual Product”
6.9%of orders come back
“false advertising”
A buyer, on “Advertised Vs Actual Product”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Sleep Token Hoodie questions

Answered from the same tracked data.