sleep token hoodie
Skip itSoft demand (-51.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$50.27avg listing price — sweet spot $15–$100
Review moat
Great296.89avg incumbent reviews — the moat a new listing must climb
Price range
Great$11.36–$116.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad92%top-5 brand share — brand-locked demand
Returns
Bad6.9%return rate — above 5% kills the launch gate
Market size
Bad$12K$12K/yr · 177K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-51.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, sleep token hoodie is a $12K/yr Amazon United States market (177K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 30/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
sleep token hoodie market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $38K–$50K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #44,800
- Page quality
- 0%
- Prime
- 63%
- Sponsored
- 51%
- Out of stock
- 15.8%
- Avg brand age
- 36 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
27
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
45%
Top 20: 84%
Open market
6%
- 2Bhip30%
- Merch2rock27%
- Rock Off officially licensed products24%
- Sleep Token7%
- SOLY HUX3%
- COOFANDY2%
- Open — no brand owns it (5 brands, 6%)
Demand
Weekly Amazon search volume, last 31 weeks — -51.2% search growth over the last 90 days.Top sleep token hoodie search terms
- sleep token hoodie124K/yr
- sleep token sweatshirt12K/yr
- sleeptoken hoodie6K/yr
- sleep token zip up hoodie4K/yr
- sleep token jacket6K/yr
- sleep token hoodies8K/yr
- sleep token sweater4K/yr
- sleep token hoodie men4K/yr
- sleep token hoodie women3K/yr
- sleeping token hoodie3K/yr
Top sleep token hoodie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sleep Token Hoodie Depth Chart Adult Front & Back Print Black Hooded Sweatshirt Metal Rock Band Apparel
2Bhip$48.794.7★72 rev
Sleep Token Depth Chart Pull Over Hoodie Black Small | Officially Licensed Merchandise
Merch2rock$59.984.0★1 rev
Sleep Token The Love You Want Heart Pullover Hoodie Sweatshirt Black
Rock Off officially licensed products$70.674.8★125 rev
Sleep Token Hoodie for Men & Women Front & Back Print Arcadia Black Hooded Fleece Pullover Sweatshirt
2Bhip$44.875.0★3 rev
Sleep Token Hypnosis Band Logo Pullover Hoodie Black
Rock Off officially licensed products$57.744.6★33 rev
Newest
by launch date
Sleep Token Even In Arcadia Gothic Heather Pullover Hoodie
Sleep Token$41.042 rev
Sleep Token Cover Art Pullover Hoodie
Sleep Token$40.612 rev
Sleep Token Hoodie for Men & Women Front & Back Print Arcadia Black Hooded Fleece Pullover Sweatshirt
2Bhip$44.873 rev
Sleep Token Depth Chart Pull Over Hoodie Black Small | Officially Licensed Merchandise
Merch2rock$59.981 rev
Sleep Token Even In Arcadia Pull Over Hoodie Black Small | Officially Licensed Merchandise
Merch2rock$59.722 rev
Trending
90-day click momentumSleep Token Cover Art Pullover Hoodie
Sleep Token$40.615.0★
Sleep Token Even In Arcadia Gothic Heather Pullover Hoodie
Sleep Token$41.045.0★
Sleep Token Depth Chart Pull Over Hoodie Black Large | Officially Licensed Merchandise
Merch2rock$59.974.0★
SOLY HUX Womens Graphic Hoodies Drawstring Long Sleeve Moon Print Sweatshirt Pullover Fall Tops Black Moon Large
SOLY HUX$25.673.8★
Sleep Token Hoodie for Men & Women Front & Back Print Arcadia Black Hooded Fleece Pullover Sweatshirt
2Bhip$44.875.0★
What buyers say about sleep token hoodie
What buyers praise and complain about, mined from review topics.What buyers love
“This cardigan is fire”
“Excellent fit”
“Very comfortable”
“Most comfortable material I wore ever so warm”
“Super soft”
“back looks nicely printed”
“it was worth the buy”
“Color of the print was excellent”
“look like they will last a long time”
“the design/art is gorgeous”
What buyers complain about
“false advertising”
“I can say it is a bit bigger than I would have liked it”
“The colour is much different more of a tan brown”
“it it cotton while the photo appears to be more of a faux leather type its very much cotton”
“not very thick”
“I do have to wear an undershirt because the inner material can be uncomfortable”
Top return reasons
Common questions
- Is sleep token hoodie profitable to sell on Amazon United States?
- The niche generates $12K/yr across 35 tracked products. 2 of 15 products launched in the last 360 days are still selling. 90-day search growth is -51.2%. Flapen's verdict: Skip it (30/100).
- How competitive is the sleep token hoodie niche?
- 11 brands and 27 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in sleep token hoodie?
- Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Color. The return rate is 6.9% — above our launch gate.
- What does it cost to enter the sleep token hoodie niche?
- Listings span $11.36–$116.34; the average listing price is $50.27 (sweet spot $15–$100). The average incumbent carries 297 reviews — the moat a new listing must climb.