Skip to content

Sleep Sacks 12-18 Months

Fail

The products selling today already average 4.7★, so Sleep Sacks 12-18 Months is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$93K/yr132K searches / yr
90-day growth
+16.4%search demand this quarter
Competition
36%top-5 click share · 22 brands · 27 sellers

Flapen Score

Sleep Sacks 12-18 Months against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sleep Sacks 12-18 Months is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sleep Sacks 12-18 Months market on Amazon at a glance

Shoppers on Amazon United States searched for Sleep Sacks 12-18 Months 132K times last year and spent an estimated $93K. The top 5 brands take 71% of clicks. Demand peaks in Mar–Apr. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $93K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
+16.4%
Conversion, latest week
2.5%
Market size, estimated
$93Ka year
Peak month
March3.3× the quietest month
Top search term
sleep sacks 12-18 months34K searches a year

02 · Price

A sale here is worth $28.19.

Listings sell for $28.19 on average, from $12.24 to $75.79. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $28.19 that is $0 to $3K a year per listing.

Average price
$28.19inside the $15 to $100 sweet spot
Price range
$12.24–$75.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #423 within Baby Boys. It carries 2,329 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.7%
Average rank
#423in Baby Boys
Average rating
4.70 starsAmazon United States average 4.42 stars
Average reviews
2,329per listing
Listings tracked
56

04 · Newcomers

6 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
6Amazon's first-year sales bar
Average brand age
45 months

Products

Top Sleep Sacks 12-18 Months products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

22 rising

Sellers

27

Top-5 brand share

71%

Top 20: 99%

Top-5 click share

36%

Top 20: 72%

Open market

25%

  • Brand 130%
  • Brand 213%
  • Brand 312%
  • Brand 49%
  • Brand 57%
  • Brand 64%

Demand

Sleep Sacks 12-18 Months search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr · busiest ÷ quietest = 3.3×

Search terms

Top Sleep Sacks 12-18 Months search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sleep sacks 12-18 months34K/yr
  • keababies sleep sack19K/yr
  • summer sleep sack 12-18 months6K/yr
  • 0.5 tog sleep sack 12-18 months6K/yr
  • 5 tog sleep sack 12-18 months5K/yr
  • sleep sack 12-18 months 1.0 tog14K/yr
  • sleepsack 12-18 months9K/yr
  • kea babies sleep sack7K/yr
  • cotton sleep sack 12-18 months7K/yr
  • weighted sleep sack 12-18 months10K/yr

Reviews and returns

What reviews say buyers love and hate about Sleep Sacks 12-18 Months

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Soft Feel”
19%of negative reviews mention “Size-Overall”
4.1%of orders come back
“Way too wide”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sleep Sacks 12-18 Months questions

Answered from the same tracked data.