Sleep Sack
MaybeShoppers spend $3.5M a year here. But buyers convert on only 1.4% of searches, so Sleep Sack is a Maybe.
- Flapen Score
- 53 / 100Top 19% of 16,930 Clothing, Shoes & Jewelry niches · +8 vs the category median of 4553
- Market size
- $3.5M/yr8.2M searches / yr
- 90-day growth
- -7.6%search demand this quarter
- Competition
- 34%top-5 click share · 23 brands · 29 sellers
Flapen Score
Sleep Sack against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Sleep Sack is stronger. Inside it, weaker.
Market
The Sleep Sack market on Amazon at a glance
Sleep Sack is a $3.5M a year market on Amazon United States, with 8.2M searches a year. The top 5 brands take 69% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
Demand comes close.
Shoppers search 8.2M times a year and 1.4% buy. Search demand moved -7.6% in 90 days, so the $3.5M a year market is softening.
- Search volume
- 8.2M
- Search growth, 90 days
- -7.6%
- Conversion
- 1.4%
- Market size
- $3.5M
02 · Money
The money is there.
Shoppers bought 100K to 125K units at $30.35 on average, 1,500 to 2,000 per product. Units times price is $3.0M to $3.8M a year.
- Units sold
- 100K–125K
- Units per product
- 1,500–2,000
- Average price
- $30.35
- Units × price
- $3.0M–$3.8M
03 · Shelf
Brands here are settling in.
The average listing ranks #184. 100% of listings ship Prime. 95% of the shelf is sponsored, so budget for ads. The average listing is out of stock 0.5% of the time. The average brand has sold here for 48 months.
- Average BSR
- #184
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 0.5%
- Average brand age
- 48 months
Products
Top Sleep Sack products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BubblePanda Rayon Made from Bamboo Sleep Sack 6-12 Months 1.0 Tog Soft Toddler Sleeping Sack for Babies 2-Way Zipper Baby Wearable Blanket
- Price
- $26.38
- Rating
- 4.6/5
- Reviews
- 1,884
- Age
- 2y ago
Wrrernsin Baby Sleep Sack 0-6 Months 100% Cotton TOG 0.5 Wearable Blanket for Newborn and Infant 3 Pack 2-Way Zipper Lightweight Sleeping Bags for Toddler
- Price
- $19.69
- Rating
- 4.7/5
- Reviews
- 659
- Age
- 1y ago
HALO Sleepsack Supersoft Wearable Blanket Viscose Made from Bamboo Sleeping Bag for Babies 1.5 TOG 6 12 Months Medium Calm Sage
- Price
- $44.26
- Rating
- 4.8/5
- Reviews
- 1,380
- Age
- 2y ago
BubblePanda Rayon Made from Bamboo Sleep Sack 0-6 Months 1.0 Tog Soft Toddler Sleeping Sack 3-6 Months for Infant Newborn Babies 2-Way Zipper Baby Wearable Blanket 0-3 Months
- Price
- $26.33
- Rating
- 4.6/5
- Reviews
- 1,884
- Age
- 2y ago
KYTE BABY Sleep Bag 1.0 TOG Rayon Made From Bamboo Wearable Blanket With Dual Zipper For Infants And Toddlers Year Round Nursery Essential (S Blush)
- Price
- $53.82
- Rating
- 4.7/5
- Reviews
- 3,980
- Age
- 6y ago
Trending
90-day click momentumBubblePanda Rayon Made from Bamboo Sleep Sack 6-12 Months 0.5 Tog Soft Lightweight Toddler Sleep Sack for Babies 2-Way Zipper Wearable Blanket Baby 6 Months
- Price
- $26.14
- Rating
- 4.6/5
- Reviews
- 844
- Age
- 2y ago
HALO SuperSoft Bamboo Wearable Blanket 1.5 TOG Buttery Soft Plush Baby Sleep Sack for Newborns Infants & Toddlers Hip-Healthy Design Machine Washable 6 12 Months Medium Dusty Pink
- Price
- $44.32
- Rating
- 4.8/5
- Reviews
- 1,380
- Age
- 2y ago
Wrrernsin Baby Sleep Sack 6-12 Months 100% Cotton TOG 0.5 Wearable Blanket for Boys and Girls 3 Pack 2-Way Zipper Lightweight Sleeping Bags for Toddler Newborn Infant
- Price
- $20.62
- Rating
- 4.7/5
- Reviews
- 659
- Age
- 1y ago
TURMEWU 3 Pack Baby Sleep Sack 0-6 Months 100% Organic Cotton 0.5 TOG Lightweight Wearable Blanket 2-Way Zipper Sleeping Bag Cotton&Fawn&Grey
- Price
- $18.96
- Rating
- 4.7/5
- Reviews
- 168
- Age
- 1y ago
HALO SleepSack 100% Cotton Wearable Blanket Swaddle Transition Sleeping Bag TOG 0.5 Sage Woodland X-Large 18-24 Months
- Price
- $34.61
- Rating
- 4.8/5
- Reviews
- 23,463
- Age
- 1y ago
Newest
by launch dateTURMEWU 3 Pack Baby Sleep Sack 0-6 Months 100% Organic Cotton 0.5 TOG Lightweight Wearable Blanket 2-Way Zipper Sleeping Bag Cotton&Fawn&Grey
- Price
- $18.96
- Rating
- 4.7/5
- Reviews
- 168
- Age
- 1y ago
Yoofoss Rayon Made from Bamboo Baby Sleep Sack 6-12 Months 1.0 Tog Baby Wearable Blanket Super Soft Infant Toddler Sleeping Sack 2-Way Zipper
- Price
- $20.15
- Rating
- 4.7/5
- Reviews
- 525
- Age
- 1y ago
Wrrernsin Baby Sleep Sack 0-6 Months 100% Cotton TOG 0.5 Wearable Blanket for Newborn and Infant 3 Pack 2-Way Zipper Lightweight Sleeping Bags for Toddler
- Price
- $19.69
- Rating
- 4.7/5
- Reviews
- 659
- Age
- 1y ago
Wrrernsin Baby Sleep Sack 0-6 Months 100% Cotton TOG 0.5 Wearable Blanket for Newborn and Infant 3 Pack 2-Way Zipper Lightweight Sleeping Bags for Toddler
- Price
- $19.75
- Rating
- 4.7/5
- Reviews
- 659
- Age
- 1y ago
Wrrernsin Baby Sleep Sack 6-12 Months 100% Cotton TOG 0.5 Wearable Blanket for Boys and Girls 3 Pack 2-Way Zipper Lightweight Sleeping Bags for Toddler Newborn Infant
- Price
- $20.62
- Rating
- 4.7/5
- Reviews
- 659
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
23 rising
Sellers
29
Top-5 brand share
69%
Top 20: 98%
Top-5 click share
34%
Top 20: 68%
Open market
25%
- Okayinn22%
- HALO18%
- Wrrernsin14%
- KYTE BABY9%
- FIEMOL6%
- Yoofoss6%
Demand
Sleep Sack search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Sleep Sack search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sleep sack2.9M/yr
- baby sleep sack821K/yr
- sleep sack 6-12 months625K/yr
- kyte baby sleep sack601K/yr
- sleep sack 0-3 months445K/yr
- sleep sack 3-6 months412K/yr
- sleep sacks243K/yr
- sleep sack 12-18 months307K/yr
- newborn sleep sacks242K/yr
- 0.5 tog sleep sack88K/yr
Reviews and returns
What reviews say buyers love and hate about Sleep Sack
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too short
Poor fit
Way too big
unfortunately it didn't make a difference with his sleep
baby didn't like to sleep in it
hasn't woke up AT ALL
Broken zipper
Cheap zipper
zipper broke after a couple months
Item was thicker than expected
a little thicker
Thinner than expected
Velcro is annoying
the Velcro does not stay at all
Velcro doesnt stick
Love
Soft Fabric
This is soooo buttery soft
It's very soft
He sleeps so good in it
I have loved this sleep suit
perfect for sleep
High Quality for Price
Amazing quality
These are well made
Sizing is accurate
Fits nice
Length is perfect
Super comfortable
comfortable all night
Comfortable for baby
Return
4.8% Return rate 73% Fixable by listing
Too short
Poor fit
Way too big
cheap materials
The material is also pretty thin and cheap feeling
Not the best material
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sleep Sack questions
Answered from the same tracked data.