Skzoo

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -35.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $188K a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

-35.5%

Conversion, latest week

0.4%

Market size, estimated

$188Ka year

Peak month

December3.9× the quietest month

Top search term

skzoo752K searches a year

Listings sell for $26.68 on average, from $7.92 to $84.77. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $26.68 that is $7K to $13K a year per listing.

Average price

$26.68inside the $15 to $100 sweet spot

Price range

$7.92–$84.77

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

$7K–$13K

Returns

1.0%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #4,779 within Keyrings, Keychains & Charms. It carries 192 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

75%

Out of stock, average day

5.5%

Average rank

#4,779in Keyrings, Keychains & Charms

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

192per listing

Listings tracked

52

28 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

28

Successful launches

5Amazon's first-year sales bar

Average brand age

25 months