skully cap for men
Skip itSoft demand (-65.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$40.35avg listing price — sweet spot $15–$100
Price range
Great$6.86–$82.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Returns
Good2.4%return rate — above 5% kills the launch gate
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Market size
Okay$178K$178K/yr · 566K searches
Review moat
Okay3,553.66avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-65.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, skully cap for men is a $178K/yr Amazon United States market (566K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jan–May–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
skully cap for men market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $202K–$242K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #6,701
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 45.4%
- Avg brand age
- 48 months
- Avg seller age
- 146 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
21 rising
Sellers
48
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
34%
Top 20: 75%
Open market
20%
- Arc'teryx58%
- Oakley6%
- Pooyikoi4%
- Taowave4%
- SENMAY4%
- The North Face3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -65.0% search growth over the last 90 days.Peak months: Jan, May, Nov, Dec · busiest ÷ quietest = 16.0×
Top skully cap for men search terms
- arcteryx beanie408K/yr
- spider beanie33K/yr
- arcteryx toque18K/yr
- spider web beanie16K/yr
- arc teryx beanie cap8K/yr
- beanie arcteryx11K/yr
- spider beanies5K/yr
- arc teryx beanie11K/yr
- arcteryx bird head toque7K/yr
- spiderweb beanie5K/yr
Top skully cap for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Arcteryx Bird Head Toque Unisex | Our Classic Winter Toque | Mantis/Arctic Silk One Size
Arc'teryx$58.204.6★150 rev
Arcteryx Grotto Toque Unisex | Winter Toque Made from Recycled Polyester | Habitat/Black One Size
Arc'teryx$59.274.5★24 rev
Arcteryx Grotto Toque Unisex | Winter Toque Made from Recycled Polyester | Moondrop/Mallow One Size
Arc'teryx$58.415.0★3 rev
Oakley Mens Tactical Beanie Worn Olive One Size
Oakley$28.494.7★315 rev
Pooyikoi Y2K Gothic Spider Pattern Wool Acrylic Knitted Hat Women Beanie Winter Warm Beanies Men Casual Skullies Outdoor Black
Pooyikoi$8.064.5★916 rev
Newest
by launch date
Landscape Beanie Ice Blue
Tilley$35.421 rev
Arcteryx Ribbed Toque | Warm Wool-Blend Toque for Winter Hiking | Mars/Dynasty One Size
Arc'teryx$62.036 rev
Spyder Mens Reversible Slouch Beanie Polar One Size
Spyder$16.3647 rev
Arcteryx Bird Head Toque Unisex | Our Classic Winter Toque | Mantis/Arctic Silk One Size
Arc'teryx$58.20150 rev
Arcteryx Grotto Toque Unisex | Winter Toque Made from Recycled Polyester | Habitat/Black One Size
Arc'teryx$59.2724 rev
Trending
90-day click momentum
Arcteryx Silex Cap Unisex 24K Black Large/X-Large
Arc'teryx$58.535.0★
Arcteryx Sinsolo Bandana Unisex | For Sun Conscious Climbers Hikers and Runners | Mantis One Size
Arc'teryx$39.355.0★
The North Face Salty Dog Lined Beanie - Cuffed Winter Hat for Men & Women Soft Moisture-Wicking Fabric 2 Fit Options TNF Black One Size
The North Face$28.754.6★
Arcteryx Color Block Toque Unisex | Midweight Hiking Toque for Moderate Cold Conditions | Shincha/Mantis One Size
Arc'teryx$46.254.8★
Arcteryx Color Block Toque Unisex | Midweight Hiking Toque for Moderate Cold Conditions | Mallow/Moondrop One Size
Arc'teryx$44.864.8★
What buyers say about skully cap for men
What buyers praise and complain about, mined from review topics.What buyers love
“Keeps me warm”
“Fits good”
“Amazing quality”
“Comfortable”
“Good price”
“Lightweight beanie”
“the material is nice and soft”
“the color was very cute”
“As advertised”
“Comofortable and soft, easy to wash”
What buyers complain about
“runs a bit small”
“Could be Lower quality”
“Could have been cheaper”
“not very thick”
“its way too long”
“Used. Product came used. Covered in hair and fuzz right out of the box.”
“I wanted the grey one”
“Didn't happen the one I received was tight and uncomfortable”
“stinky”
“the fabric started to become pilly”
Top return reasons
Common questions
- Is skully cap for men profitable to sell on Amazon United States?
- The niche generates $178K/yr across 47 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -65.0%. Flapen's verdict: Skip it (43/100).
- How competitive is the skully cap for men niche?
- 21 brands and 48 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in skully cap for men?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 2.4%.
- When does demand for skully cap for men peak?
- Demand peaks in Jan–May–Nov–Dec; the busiest month runs 16.0× the quietest.
- What does it cost to enter the skully cap for men niche?
- Listings span $6.86–$82.45; the average listing price is $40.35 (sweet spot $15–$100). The average incumbent carries 3,554 reviews — the moat a new listing must climb.