Skully Cap for Men

Shoppers searched for this 566K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -65.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $178K a year.

Searches, last 12 months

566K

Growth, 90 days vs prior 90

-65.0%

Conversion, latest week

0.8%

Market size, estimated

$178Ka year

Peak month

December16.0× the quietest month

Top search term

arcteryx beanie408K searches a year

Listings sell for $40.35 on average, from $6.86 to $82.45. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $40.35 that is $0 to $4K a year per listing.

Average price

$40.35inside the $15 to $100 sweet spot

Price range

$6.86–$82.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

2.4%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 45.4% of listings are out of stock. The average listing ranks #6,701 within Skullies & Beanies. It carries 3,554 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

45.4%

Average rank

#6,701in Skullies & Beanies

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

3,554per listing

Listings tracked

47

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

1Amazon's first-year sales bar

Average brand age

48 months