Skull Wallet

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months

148K

Growth, 90 days vs prior 90

-5.2%

Conversion, latest week

1.4%

Market size, estimated

$79Ka year

Peak month

December2.7× the quietest month

Top search term

harley davidson wallets for men58K searches a year

Listings sell for $38.92 on average, from $7.57 to $76.68. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $38.92 that is $0 to $4K a year per listing.

Average price

$38.92inside the $15 to $100 sweet spot

Price range

$7.57–$76.68

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

3.7%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 23.0% of listings are out of stock. The average listing ranks #1,521 within Wallets, Card Cases & Money Organizers. It carries 1,990 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

72%

Out of stock, average day

23.0%

Average rank

#1,521in Wallets, Card Cases & Money Organizers

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

1,990per listing

Listings tracked

54

22 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

22

Successful launches

6Amazon's first-year sales bar

Average brand age

49 months