skull wallet
Skip itWeak search conversion (1.4%) — this niche doesn't clear our bar today.
Avg price
Incredible$38.92avg listing price — sweet spot $15–$100
Price range
Great$7.57–$76.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Review moat
Okay1,990.48avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.7%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Bad-5.2%90-day search growth — must beat 0% to launch
Market size
Bad$79K$79K/yr · 148K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, skull wallet is a $79K/yr Amazon United States market (148K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Apr–May–Dec. Verdict: Skip it — 42/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
skull wallet market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $58K–$78K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #1,521
- Page quality
- 0%
- Prime
- 72%
- Sponsored
- 89%
- Out of stock
- 23.0%
- Avg brand age
- 49 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
17 falling
Sellers
39
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
37%
Top 20: 69%
Open market
12%
- Harley-Davidson62%
- F&L CLASSIC12%
- Milwaukee Leather4%
- IBRO4%
- Dickies4%
- CAZORO2%
- Open — no brand owns it (11 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.2% search growth over the last 90 days.Peak months: Apr, May, Dec · busiest ÷ quietest = 2.7×
Top skull wallet search terms
- harley davidson wallets for men58K/yr
- harley davidson wallet50K/yr
- harley davidson wallet with chain11K/yr
- harley wallet10K/yr
- harley wallets for men7K/yr
- harley davidson chain wallet6K/yr
- harley davidson wallets7K/yr
Top skull wallet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Harley-Davidson Mens Genuine Leather Rfid Blocking Wallet
Harley-Davidson$25.854.7★133 rev
Harley-Davidson Mens Genuine Leather Rfid Blocking Trifold Wallet
Harley-Davidson$26.364.7★133 rev
Harley-Davidson Mens Genuine Leather Rfid Blocking Billfold Slim Front Pocket Wallet
Harley-Davidson$21.134.7★133 rev
Harley-Davidson Mens Genuine Leather Rfid Blocking Billfold Wallet Cognac (Indo) Standard
Harley-Davidson$26.394.7★133 rev
Harley-Davidson Mens Genuine Leather Rfid Blocking Wallet
Harley-Davidson$26.354.7★133 rev
Newest
by launch date
Dickies Mens RFID Everyday Leather Bifold Chain Wallet Pebbled Black One Size
Dickies$20.137,749 rev
Harley-Davidson Mens Genuine Leather Rfid Blocking Trifold Wallet
Harley-Davidson$26.36133 rev
Harley-Davidson Mens Genuine Leather Rfid Blocking Wallet
Harley-Davidson$25.85133 rev
Harley-Davidson Mens Genuine Leather Rfid Blocking Wallet
Harley-Davidson$26.35133 rev
Harley-Davidson Mens Genuine Leather Rfid Blocking Rodeo Wallet
Harley-Davidson$38.16133 rev
Trending
90-day click momentumHarley-Davidson Mens Genuine Leather Rfid Blocking Wallet
Harley-Davidson$25.854.7★
Harley-Davidson Mens Genuine Leather Rfid Blocking Rodeo Wallet
Harley-Davidson$38.164.7★
Harley-Davidson Mens Genuine Leather Rfid Blocking Billfold Slim Front Pocket Wallet
Harley-Davidson$21.134.7★
Milwaukee Leather MLW7811 Mens 8 Black Leather Biker Wallet - Bi-Fold w/Anti-Theft Stainless Steel Chain - One Size
Milwaukee Leather$38.243.9★
Harley-Davidson Mens Genuine Leather Rfid Blocking Billfold Slim Front Pocket Wallet
Harley-Davidson$21.724.7★
What buyers say about skull wallet
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality and exactly as advertised”
“Many many pockets”
“Great value”
“Fits all his cars”
“Exactly what I ordered”
“Its durable and will last long”
“Nice leather”
“well constructed”
“Lots of storage”
“Ease of use”
What buyers complain about
“Too small”
“It is thick and bulky”
“Not well made”
“Didn't Last”
“NOT leather”
“It's just heavier than I expected it to be”
“Hard to use”
“Pocket problem”
“False advertising”
“Not slim like advertised”
Top return reasons
Common questions
- Is skull wallet profitable to sell on Amazon United States?
- The niche generates $79K/yr across 54 tracked products. 6 of 22 products launched in the last 360 days are still selling. 90-day search growth is -5.2%. Flapen's verdict: Skip it (42/100).
- How competitive is the skull wallet niche?
- 17 brands and 39 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in skull wallet?
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 3.7%.
- When does demand for skull wallet peak?
- Demand peaks in Apr–May–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the skull wallet niche?
- Listings span $7.57–$76.68; the average listing price is $38.92 (sweet spot $15–$100). The average incumbent carries 1,990 reviews — the moat a new listing must climb.