Skull Purse

Shoppers searched for this 627K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $123K a year.

Searches, last 12 months

627K

Growth, 90 days vs prior 90

-7.1%

Conversion, latest week

0.5%

Market size, estimated

$123Ka year

Peak month

December2.6× the quietest month

Top search term

skull purse158K searches a year

Listings sell for $35.58 on average, from $5.66 to $189.39. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $35.58 that is $0 to $4K a year per listing.

Average price

$35.58inside the $15 to $100 sweet spot

Price range

$5.66–$189.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

5.0%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #7,152 within Shoulder Bags. It carries 719 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

97%

Out of stock, average day

8.8%

Average rank

#7,152in Shoulder Bags

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

719per listing

Listings tracked

145

25 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

25

Successful launches

8Amazon's first-year sales bar

Average brand age

33 months