skull purse
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Brand share
Incredible32%top-5 brand share — no brand owns this niche
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Incredible$35.58avg listing price — sweet spot $15–$100
Review moat
Good719.41avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.66–$189.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$123K$123K/yr · 627K searches
Returns
Okay5.0%return rate — above 5% kills the launch gate
Growth
Bad-7.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, skull purse is a $123K/yr Amazon United States market (627K searches/yr). The top 5 brands hold 32% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
skull purse market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $107K–$142K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #7,152
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 88%
- Out of stock
- 8.8%
- Avg brand age
- 33 months
- Avg seller age
- 169 days
Competition & brand share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
86 falling
Sellers
114
Top-5 brand share
32%
Top 20: 63%
Top-5 click share
19%
Top 20: 44%
Open market
64%
- Verdusa10%
- Betsey Johnson8%
- Angel Kiss5%
- kiisy5%
- MEOKIM4%
- zuoge4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.1% search growth over the last 90 days.Peak months: Oct, Dec · busiest ÷ quietest = 2.6×
Top skull purse search terms
- skull purse158K/yr
- alt purse27K/yr
- skull purses for women52K/yr
- goth tote bag33K/yr
- emo purse33K/yr
- skull bag38K/yr
- punk purse32K/yr
- coffin bag26K/yr
- alternative purse23K/yr
- gothic tote bag23K/yr
Top skull purse products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Verdusa Womens Y2k Purse Star Embroidery Cute Shoulder Bag Y2k Accessories
Verdusa$20.384.5★269 rev
kiisy Skull Purses Handbags For Women Shoulder Bag Black
kiisy$63.554.8★657 rev
Women Skull Tote Bag Revit Studded Handbag Pu Leather Purse and Wallet Scarf 3Pcs Set
zuoge$25.563.9★399 rev
MEOKIM Womens Skull Shoulder Bag Gothic Skull Wallet Y2k Backpack Street Hippie Backpack (red One Size)
MEOKIM$20.054.3★27 rev
Women Skull Handbag Tote Purse Large Capacity Gothic Shoulder Bag with Strap Studded Doctor Handbag Black
AlwaySky$28.404.5★2,144 rev
Newest
by launch date
Betsey Johnson Skullicious Top Handle
Betsey Johnson$87.436 rev
XiaoGalaee Gothic Skull & Rose Crossbody Bag Adjustable Strap Unisex Shoulder Bag for Birthday Gifts Halloween Valentines Day & Gothic Festivals Skull Gift for Women or Men Messenger Bags
XiaoGalaee$5.81210 rev
MakeMeChic Womens Studded Shoulder Bag Buckle Y2K Punk PU Leather Vintage Tote Bag Handbags Black One Size
MakeMeChic$33.7213 rev
HIYOLALA Y2K Purse Small Shoulder Bags for Women with Rivets Punk Style Goth Grunge Emo Handbag
HIYOLALA$18.74133 rev
Ecohaso Tote Bag for Women Corduroy Gothic Purse Goth Bag with Zipper for College Work Travel Gym (Black)
Ecohaso$22.48103 rev
Trending
90-day click momentumMakeMeChic Womens Studded Shoulder Bag Buckle Y2K Punk PU Leather Vintage Tote Bag Handbags Black One Size
MakeMeChic$33.724.5★
ENJOININ Gothic Coffin Shape Purses and Handbags for Women Halloween Shoulder Bag Ita Purse Backpack
ENJOININ$36.864.8★
Angel Kiss Purses for Women Small Hobo Shoulder Bags Vagen Leather Multi-Pocket Tote Bag with Zipper (Black)
Angel Kiss$35.944.6★
Verdusa Womens Y2K Purse Cute Trendy Handbag Leather Goth Punk Shoulder Bag Studded Crossbody Mini Purse Black One Size
Verdusa$26.484.5★
HIYOLALA Y2K Purse Small Shoulder Bags for Women with Rivets Punk Style Goth Grunge Emo Handbag
HIYOLALA$18.744.5★
What buyers say about skull purse
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing Quality”
“This one fits my water bottle”
“Great deal”
“Plenty of room”
“Many compartments”
“Exactly as described”
“Made of durable material”
“Bright colors”
“Very well made”
“soft material”
What buyers complain about
“Bag is smaller than described”
“Already broken”
“Missing strap”
“POOR QUALITY”
“Zippers seem cheap”
“Bad smell”
“The material is thin”
“you would never know it wasnt leather”
“Color problem”
“Not worth the money”
Top return reasons
Common questions
- Is skull purse profitable to sell on Amazon United States?
- The niche generates $123K/yr across 145 tracked products. 8 of 25 products launched in the last 360 days are still selling. 90-day search growth is -7.1%. Flapen's verdict: Skip it (49/100).
- How competitive is the skull purse niche?
- 86 brands and 114 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 32% of demand.
- What do buyers complain about in skull purse?
- Top complaints mined from reviews: Size-Overall, Durability, Strap/String Quality. The return rate is 5.0%.
- When does demand for skull purse peak?
- Demand peaks in Oct–Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the skull purse niche?
- Listings span $5.66–$189.39; the average listing price is $35.58 (sweet spot $15–$100). The average incumbent carries 719 reviews — the moat a new listing must climb.